The Circuit LinkedIn Workshop


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The Circuit is pleased to have such experts present on LinkedIn. Dave Hatter, President & Founder, Libertas Technologies, LLC joined Dan O'Keeffe and Jill Isaacs of O'Keeffe Communications to present Leveraging the Value of LinkedIn.

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The Circuit LinkedIn Workshop

  1. 1. Leverage the Value of LinkedIn Dave Hatter / Dan O’Keeffe Libertas Technologies / O’Keeffe Communications [email_address] [email_address]
  2. 2. Our Clients Include…
  3. 3. Agenda <ul><ul><li>What is SMM and Why Does it Matter? </li></ul></ul><ul><ul><li>LinkedIn – The King of SMM for business </li></ul></ul><ul><ul><li>Overview – Benefits / Home Page </li></ul></ul><ul><ul><li>Profile </li></ul></ul><ul><ul><li>Inbox </li></ul></ul><ul><ul><li>Contacts – Adding / Removing </li></ul></ul><ul><ul><li>Groups </li></ul></ul><ul><ul><li>Status updates </li></ul></ul><ul><ul><li>Recommendations </li></ul></ul><ul><ul><li>Applications (Polls, Blogs, Collaboration, Sharing, etc.) </li></ul></ul><ul><ul><li>Company Profile </li></ul></ul><ul><ul><li>Questions & Answers </li></ul></ul><ul><ul><li>Jobs </li></ul></ul><ul><ul><li>Helpful Tips, useful tools </li></ul></ul><ul><ul><li>Threats </li></ul></ul><ul><ul><li>Q&A </li></ul></ul>
  4. 4. What is SMM <ul><li>Social Media Marketing: </li></ul><ul><li>Internet based marketing that uses social networks a conduit for branding and marketing communication </li></ul>
  5. 5. The 4 C’s of SMM <ul><li>Communication </li></ul><ul><li>Collaboration </li></ul><ul><li>Coordination </li></ul><ul><li>Connectivity </li></ul>
  6. 6. SMM Benefits <ul><li>Be in many places at once </li></ul><ul><li>Expand your reach </li></ul><ul><li>Creating and growing a brand </li></ul><ul><li>Business development </li></ul><ul><li>Provide value by helping people, establish expertise </li></ul><ul><li>Build a reputation as a person / organization that is helpful and resourceful </li></ul><ul><li>Find lost colleagues and friends </li></ul><ul><li>Find employees and vendors </li></ul><ul><li>Generate website exposure and traffic </li></ul>
  7. 7. LinkedIn Stats <ul><li>LinkedIn has over 47 million members in over 200 countries and territories around the world. </li></ul><ul><li>A new member joins LinkedIn approximately every second, and about half of our members are outside the US </li></ul><ul><li>Executives from all Fortune 500 companies are LinkedIn members. </li></ul><ul><li>170 industries and 200 countries represented </li></ul><ul><li>11.9M unique visitors, up more than 10% from August (10.8M) a gain of 193% since last year (Nielsen Online) </li></ul><ul><li> </li></ul>
  8. 8. Home – Your LinkedIn Work Surface
  9. 9. Your Profile – It’s all about you! <ul><ul><li>The single most important thing on LinkedIn </li></ul></ul><ul><ul><li>For maximum success, fill it out as completely as possible </li></ul></ul><ul><ul><li>Use keywords and phrases, think SEO </li></ul></ul><ul><ul><li>Set your Contact Settings </li></ul></ul><ul><ul><li>Set your Public Profile Settings - what can people who don’t know you see </li></ul></ul>
  10. 10. Account Settings Control the information people can see about you
  11. 11. Inbox <ul><ul><li>A summary of recent messages from other LinkedIn users </li></ul></ul><ul><ul><li>Can view all messages, click Inbox </li></ul></ul><ul><ul><li>Directly message others </li></ul></ul><ul><ul><li>Various message types: </li></ul></ul><ul><ul><ul><li>Action Items </li></ul></ul></ul><ul><ul><ul><li>Messages </li></ul></ul></ul><ul><ul><ul><li>InMails </li></ul></ul></ul><ul><ul><ul><li>Introductions </li></ul></ul></ul><ul><ul><ul><li>Invitations </li></ul></ul></ul><ul><ul><ul><li>Profiles </li></ul></ul></ul><ul><ul><ul><li>Q&A </li></ul></ul></ul><ul><ul><ul><li>Jobs </li></ul></ul></ul><ul><ul><ul><li>Recommendations </li></ul></ul></ul><ul><ul><ul><li>Group Messages </li></ul></ul></ul><ul><ul><ul><li>Group Invitations </li></ul></ul></ul>
  12. 12. Contacts <ul><ul><li>Think Kevin Bacon, but three degrees rather than six </li></ul></ul><ul><ul><ul><li>1 st – directly connected </li></ul></ul></ul><ul><ul><ul><li>2 nd – connected to one of your 1 st degree connections </li></ul></ul></ul><ul><ul><ul><li>3 rd – connected though a connected connection </li></ul></ul></ul>
  13. 13. Contacts <ul><ul><li>Central location to manage existing and add new connections </li></ul></ul><ul><ul><li>Add and Remove connections </li></ul></ul><ul><ul><li>Export connections </li></ul></ul><ul><ul><li>Import connections </li></ul></ul><ul><ul><li>Network statistics </li></ul></ul><ul><ul><li>Send, resend, rescind invitations </li></ul></ul>
  14. 14. Contacts
  15. 15. Just Joined Linkedin
  16. 16. People you may know <ul><ul><li>Based on information in your profile and your connections, LinkedIn will suggest connections to you! </li></ul></ul>
  17. 17. Who’s Viewed My Profile <ul><ul><li>Tells you who’s looking at you! </li></ul></ul><ul><ul><li>A little known but very powerful feature </li></ul></ul>
  18. 18. Invitations <ul><ul><li>Ways to connect: </li></ul></ul><ul><ul><ul><li>Colleague </li></ul></ul></ul><ul><ul><ul><li>Classmate </li></ul></ul></ul><ul><ul><ul><li>We’ve done business together </li></ul></ul></ul><ul><ul><ul><li>Friend </li></ul></ul></ul><ul><ul><ul><li>Groups & Associations </li></ul></ul></ul><ul><ul><ul><li>Other </li></ul></ul></ul><ul><ul><ul><li>I don’t know xxxx </li></ul></ul></ul><ul><ul><li>InMail </li></ul></ul><ul><ul><li>Message </li></ul></ul><ul><ul><li>E-mail </li></ul></ul><ul><ul><li>Send request through mutual contact (2 nd degree) </li></ul></ul>
  19. 19. Invitations - Sending <ul><ul><li>Search for people you know </li></ul></ul><ul><ul><li>Find people from your contacts </li></ul></ul><ul><ul><li>People you know tool </li></ul></ul><ul><ul><li>Find people in groups </li></ul></ul><ul><ul><li>Find people from Q&A </li></ul></ul><ul><ul><li>Find people from Outlook Toolbar </li></ul></ul><ul><ul><li>Find people from forwarded profiles </li></ul></ul><ul><ul><li>InMail </li></ul></ul><ul><ul><li>Invite people not yet on LinkedIn </li></ul></ul><ul><ul><li>Only invite people you have some connection to, avoiding the dreaded “I don’t know” response, after 3 you’re on the bad list! </li></ul></ul><ul><ul><li>Send text like “If you’d rather not connect, please choose “Archive” rather than “I don’t know ” </li></ul></ul>
  20. 20. Invitations - Sending <ul><li>Think about your pitch to connect, show value </li></ul><ul><li>My message for new people: </li></ul><ul><li>I'd like to add you to my network of more than 1,310 trusted business professionals on LinkedIn, the premier business professional network with more than 30 million professionals world-wide. If you haven't heard of it, LinkedIn is an online social networking tool that allows you to keep in touch with your professional contacts and make new contacts online. It also makes it very easy for you to find professionals you need (hiring, partnerships, sales, pretty much anything!) and get a warm introduction from someone you already know and trust. </li></ul><ul><li>  </li></ul><ul><li>Basic membership is FREE, and it takes less than a minute to sign up and join my network. This great tool has received many positive reviews by all the major business magazines: </li></ul><ul><li> </li></ul><ul><li>  </li></ul><ul><li>You can also read an article I wrote mentioning LinkedIn for the Cincinnati Business Courier: </li></ul><ul><li> </li></ul><ul><li>  </li></ul><ul><li>I can nearly guarantee that some of your friends and colleagues are already using on LinkedIn, which is growing by thousands of users each week and now has over 30,000,000 professional users. </li></ul><ul><li>  </li></ul><ul><li>I encourage you to check out my connections for people you know and add your own connections. Get started networking, it's amazing how I've been able to reconnect with many long-lost colleagues and Army buddies all over the world and I'm sure you will too! </li></ul>
  21. 21. Invitations - Receiving <ul><ul><li>Up to you to determine what connections you want to accept </li></ul></ul><ul><ul><li>Three choices: </li></ul></ul><ul><ul><ul><li>Accept – add to network </li></ul></ul></ul><ul><ul><ul><li>Archive - ignore </li></ul></ul></ul><ul><ul><ul><li>I don’t know – ignore and send to “bad” list </li></ul></ul></ul><ul><ul><li>You can block/ignore any connection </li></ul></ul><ul><ul><li>You can remove a connection at any time, for any reason </li></ul></ul>
  22. 22. Network Updates <ul><ul><li>Learn about activity in your network: </li></ul></ul><ul><ul><ul><li>New connections </li></ul></ul></ul><ul><ul><ul><li>New groups </li></ul></ul></ul><ul><ul><ul><li>Status Updates </li></ul></ul></ul><ul><ul><ul><li>Application Updates </li></ul></ul></ul><ul><ul><li>A very powerful feature! </li></ul></ul>
  23. 23. Groups <ul><ul><li>One of the MOST powerful features! </li></ul></ul><ul><ul><li>Many different types of groups: alumni, professional, political, etc </li></ul></ul><ul><ul><li>Make new contacts </li></ul></ul><ul><ul><li>Announce news, events and jobs </li></ul></ul><ul><ul><li>Rally folks to a cause </li></ul></ul><ul><ul><li>Ask and answer questions among a select group </li></ul></ul><ul><ul><li>Build your brand </li></ul></ul><ul><ul><li>Create a new group </li></ul></ul><ul><ul><li>Control group visibility on your profile </li></ul></ul><ul><ul><li>Subgroups </li></ul></ul><ul><ul><li>Drop little nuggets of useful information to build a brand (company and personal) </li></ul></ul>
  24. 24. Group Digests <ul><ul><li>E-mail digest with group updates </li></ul></ul>
  25. 25. Group Updates <ul><ul><li>Learn about activity in your groups </li></ul></ul>
  26. 26. Groups <ul><ul><li>Some useful local groups: </li></ul></ul><ul><ul><ul><li>LinkedNorthernKentucky - </li></ul></ul></ul><ul><ul><ul><li>LinkedKentucky - </li></ul></ul></ul><ul><ul><ul><li>LinkedCincinnati – </li></ul></ul></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><ul><ul><li>Northern Kentucky Chamber of Commerce - </li></ul></ul></ul><ul><ul><ul><li>Cincinnati USA Regional Chamber - </li></ul></ul></ul><ul><ul><ul><li>Cincinnati Better Business Bureau - </li></ul></ul></ul>
  27. 27. Status Updates <ul><ul><li>Powerful way to share information with network </li></ul></ul><ul><ul><li>Each status update is “sent” to your direct connections </li></ul></ul><ul><ul><li>Limited text (140 characters) </li></ul></ul><ul><ul><li>Provide useful, helpful information </li></ul></ul><ul><ul><li>Keep yourself top of mind with your connections </li></ul></ul><ul><ul><li>Connections can comment on your updates </li></ul></ul><ul><ul><li>Rally people to a cause </li></ul></ul><ul><ul><li>Promote an event </li></ul></ul><ul><ul><li>Grow a group </li></ul></ul><ul><ul><li>Save them for future use </li></ul></ul><ul><ul><li>Be creative to grab attention </li></ul></ul>
  28. 28. Recommendations <ul><ul><li>Very powerful, you can get and give testimonials </li></ul></ul><ul><ul><li>Sent out as updates in your network </li></ul></ul><ul><ul><li>Establish credibility </li></ul></ul><ul><ul><li>Ask for them </li></ul></ul><ul><ul><li>Give them when warranted </li></ul></ul><ul><ul><li>Avoid quid pro quo </li></ul></ul>
  29. 29. Company Profiles <ul><ul><li>Promote your organization </li></ul></ul><ul><ul><li>Connect your people </li></ul></ul><ul><ul><li>Search for information about companies </li></ul></ul>
  30. 30. Applications <ul><li>Communicate, Collaborate, Coordinate, Connect! </li></ul><ul><li>Build your brand </li></ul><ul><li>Share your expertise </li></ul><ul><li>Conduct research </li></ul><ul><li>Polls </li></ul><ul><li>WordPress </li></ul><ul><li>Events </li></ul>
  31. 31. Applications
  32. 32. Applications
  33. 33. Jobs <ul><ul><li>Post jobs </li></ul></ul><ul><ul><li>Inform your network </li></ul></ul><ul><ul><li>Target candidates </li></ul></ul><ul><ul><li>Check out applicants </li></ul></ul><ul><ul><li>Very inexpensive! </li></ul></ul><ul><ul><li>Find a job! </li></ul></ul>
  34. 34. Q&A <ul><ul><li>Ask questions – get free expert help </li></ul></ul><ul><ul><li>Answer questions – give free expert help </li></ul></ul><ul><ul><li>Establish yourself as an expert </li></ul></ul><ul><ul><li>Build your personal and company brand </li></ul></ul>
  35. 35. RSS Feeds <ul><li>Really Simple Syndication (RSS) A simple format used for “feeds” a subscription based mechanism for pushing content to subscribers. Used frequently by news sites, blogs and podcasters. </li></ul><ul><li>Network Updates via RSS </li></ul><ul><li>Configure Outlook </li></ul><ul><ul><li>Click the RSS link on the LI homepage </li></ul></ul><ul><ul><li>Copy the URL in the box at the bottom (or copy the RSS link) </li></ul></ul><ul><ul><li>Right click the RSS Feed folder in Outlook </li></ul></ul><ul><ul><li>Choose “Add a new RSS feed” </li></ul></ul><ul><ul><li>Paste the URL in the box and click Add </li></ul></ul><ul><ul><li>Click send/Receive to synch </li></ul></ul><ul><ul><li>Use the activity in your network at your leisure to grow your network! </li></ul></ul><ul><ul><li>Tell a friend! </li></ul></ul>
  36. 36. RSS Feeds
  37. 37. LinkedIn Toolbar for Outlook <ul><li>Great time saving device! </li></ul><ul><li>Dashboard </li></ul><ul><li>Simplify and expedite importing and exporting contacts </li></ul><ul><li>Check e-mails addresses to see if they are on LinkedIn </li></ul><ul><li>“ Grab” Feature </li></ul><ul><li>Simplify and expedite invitations </li></ul><ul><li> </li></ul>
  38. 38. Ping.FM <ul><li>Update status on many sites from one place </li></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>Plaxo </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>WordPress </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Other </li></ul></ul><ul><li> </li></ul>
  39. 39. Threats <ul><li>Identity theft </li></ul><ul><li>Hacking </li></ul><ul><li>Stalking </li></ul><ul><li>Fraud </li></ul><ul><li>Impersonation </li></ul><ul><li>Information theft </li></ul><ul><li>Reputation damage </li></ul>
  40. 40. Reputation Management <ul><li>Track everything related to your company: variations of company/product names, names of your key employees, all applicable product or service </li></ul><ul><li>Investigate facts internally before taking action - could this be a competitor spreading rumor? </li></ul><ul><li>Always take the high ground </li></ul><ul><li>Be honest! </li></ul><ul><li>Explain what you have done to rectify any issue </li></ul><ul><li>Offer to resolve any complaints personally - have a senior-level staff member make the offer - try to continue discussion offline </li></ul><ul><li>Rally friends, clients, peers and utilize your allies </li></ul><ul><li>Don’t create new “personas” to support your position in blogs, forums and message boards as you’ll likely be caught </li></ul><ul><li>Remember that information you post could last “forever” </li></ul>
  42. 42. Building Your Online Brand <ul><li>Fill out your profile completely! </li></ul><ul><li>Supplement real-world activities with virtual visibility. Kick it up a notch! </li></ul><ul><li>Use multiple SM sites to increase visibility </li></ul><ul><li>Create a blog about a topic that relates to your area of expertise </li></ul><ul><li>Post articles, whitepapers, and other materials to relevant third-party sites </li></ul><ul><li>Be helpful! </li></ul><ul><li>Ask for feedback! </li></ul><ul><li>Check out all the available tools on each site </li></ul>
  43. 43. Agenda <ul><ul><li>What is SMM and Why Does it Matter? </li></ul></ul><ul><ul><li>LinkedIn – The King of SMM for business </li></ul></ul><ul><ul><li>Overview – Benefits / Home Page </li></ul></ul><ul><ul><li>Profile </li></ul></ul><ul><ul><li>Inbox </li></ul></ul><ul><ul><li>Contacts – Adding / Removing </li></ul></ul><ul><ul><li>Groups </li></ul></ul><ul><ul><li>Status updates </li></ul></ul><ul><ul><li>Recommendations </li></ul></ul><ul><ul><li>Applications (Polls, Blogs, Collaboration, Sharing, etc.) </li></ul></ul><ul><ul><li>Company Profile </li></ul></ul><ul><ul><li>Questions & Answers </li></ul></ul><ul><ul><li>Jobs </li></ul></ul><ul><ul><li>Helpful Tips, useful tools </li></ul></ul><ul><ul><li>Threats </li></ul></ul><ul><ul><li>Q&A </li></ul></ul>
  44. 44. Questions? Dave Hatter / Dan O’Keefee Libertas Technologies / O’Keefee Communications [email_address] [email_address] Q & A Please send us an invitation!
  45. 45. Our Clients Include…