20090218 Acadia LinkedIn pres

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Slide deck for Acadia community: Linking together alumni, faculty & students

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20090218 Acadia LinkedIn pres

  1. 1. Linking Acadia: Alumni, Faculty & Students Martin Suter, BBA (1988) [email_address]
  2. 2. METCALFE’S LAW <ul><li>The &quot;value&quot; or &quot;power&quot; of a network increases in proportion to the square of the number of nodes on the network. </li></ul>
  3. 3. Linkages
  4. 4. Acadia School of Business: LinkedIn <ul><li>Objective </li></ul><ul><li>To facilitate network linkages across Acadia constituencies </li></ul><ul><ul><li>Alumni, Faculty, Students </li></ul></ul><ul><ul><li>Corporate Canada </li></ul></ul><ul><li>Benefits </li></ul><ul><li>Student recruitment & enrolment </li></ul><ul><li>Faculty recruitment </li></ul><ul><li>Program development & enrichment </li></ul><ul><li>Student placement </li></ul><ul><li>Fundraising </li></ul>
  5. 5. What is LinkedIn? LinkedIn is to professional networking as Facebook is to social networking
  6. 6. Why LinkedIn? It is important to create a professional persona on-line and to build a network with shared interests
  7. 7. LinkedIn To-Do’s <ul><li>Sign up and create a LinkedIn Profile </li></ul><ul><ul><li>www.linkedin.com </li></ul></ul><ul><li>Join Groups of Interest </li></ul><ul><ul><li>Acadia School of Business, Acadia Alumni Network, Professional Associations, etc. </li></ul></ul><ul><li>Begin to build your network </li></ul><ul><li>Ask questions, answer questions </li></ul><ul><li>Network, network, network! </li></ul>
  8. 8. Step 1: Create a Profile <ul><li>www.linkedin.com </li></ul><ul><li>This is your professional persona </li></ul><ul><li>Invest the time </li></ul><ul><li>Use key words (think Google!) </li></ul><ul><li>Ask for Recommendations, reciprocate when asked! </li></ul>
  9. 9. Step 2: Join Groups of Interest <ul><li>http://www.linkedin.com/groupsDirectory </li></ul><ul><li>This is your network of like-minded people </li></ul><ul><li>Join Acadia groups </li></ul><ul><ul><li>Acadia School of Business, Acadia Alumni </li></ul></ul><ul><li>Join professional interest groups </li></ul>
  10. 10. Step 3: Build your network <ul><li>http://www.linkedin.com/search </li></ul><ul><li>Identify potential “Connections” - DO NOT SHOTGUN IT! </li></ul><ul><li>Manage your “Connections” judiciously </li></ul><ul><li>Connecting to someone is a privilege not a right </li></ul><ul><li>You can “network” with non-Connections </li></ul>
  11. 11. Step 4: Ask & Answer Questions <ul><li>http://www.linkedin.com/answers?trk=hb_tab_ayn </li></ul><ul><li>“ Questions” are sent to your groups </li></ul><ul><li>Ask intelligent questions </li></ul><ul><ul><li>NOT the place to ask for a job!! </li></ul></ul><ul><li>Build credibility by answering questions… research if you have to! </li></ul><ul><ul><li>Impress them! </li></ul></ul>
  12. 12. Linking Acadia Alumni, Students & Faculty <ul><li>Alumni  Students </li></ul><ul><li>Market research projects </li></ul><ul><li>Co-op students </li></ul><ul><li>Recruiting </li></ul><ul><li>Giving back by making it real! </li></ul><ul><li>Students  Alumni </li></ul><ul><li>Mentors </li></ul><ul><li>Career advice </li></ul><ul><li>Job shadowing </li></ul><ul><li>Co-op placements </li></ul><ul><li>Internships </li></ul><ul><li>Job leads </li></ul>Faculty  Alumni <ul><li>Guest speakers for classroom </li></ul><ul><li>Real-world business challenges </li></ul><ul><li>Role models </li></ul><ul><li>Keep current </li></ul>

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