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Notable Twitter fails

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David Strom
David Strom

This document discusses dos and don'ts for using Twitter. It recommends following people in your industry, using Twitter to start conversations, and looking at how businesses use Twitter. However, it warns against tweeting too frequently about personal activities. Several don'ts are also mentioned, such as keeping tweets free of politics, religion, sex, and offensive jokes that could damage one's reputation or career. The document stresses thinking carefully before posting and considering one's online presence from others' perspectives.

Small Business & Entrepreneurship
1 of 28
Spark Twitter do’s and don’ts David Strom March 2016 Find these slides here: http://slideshare.net/davidstrom
2http://strominator.com
3 http://strominator.com
4
5 But who really is “the real Shaq” http://strominator.com
6 http://strominator.com
7 http://strominator.com
http://strominator.com 8
9 http://strominator.com
10 Key Twitter To-dos • Follow the right people in your industry • Don’t get too caught up in tweeting your every movement • Look at what businesses are doing with it • Use it to start conversations with people you want to get to know http://strominator.com
11 How not to use Twitter! http://strominator.com
12 http://strominator.com
13 http://strominator.com
14 How to get arrested for your tweets and pay thousands in fines http://strominator.com
15 http://strominator.com
Another no-no: keep politics, religion and sex out 16
http://strominator.com 17 3/11, he Tweeted 10 jokes making fun of the Japanese after the tsunami – AFLAC fired him as their rep
http://strominator.com 18
Some lessons learned • Think twice (or more) before you tweet • Do you want your mom to read this? • Stay away from sex, religion, and politics – even on your personal accounts • Know what time of day/week to tweet for best responses • Listen more than post to develop your voice • Use social management tools (Hootsuite)
Social media management tools
STL incubators worth knowing
(c) David Strom Inc. http://strominator.com 28 David Strom, david@strom.com strominator.com, (314) 277-7832 These slides can be found here: http://slideshare.net/davidstrom

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