This document discusses dos and don'ts for using Twitter. It recommends following people in your industry, using Twitter to start conversations, and looking at how businesses use Twitter. However, it warns against tweeting too frequently about personal activities. Several don'ts are also mentioned, such as keeping tweets free of politics, religion, sex, and offensive jokes that could damage one's reputation or career. The document stresses thinking carefully before posting and considering one's online presence from others' perspectives.

1. Spark Twitter do’s and don’ts
David Strom
March 2016
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But who really is “the real Shaq”
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Key Twitter To-dos
• Follow the right people in your industry
• Don’t get too caught up in tweeting your
every movement
• Look at what businesses are doing with it
• Use it to start conversations with people you
want to get to know
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How not to use Twitter!
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How to get arrested
for your tweets
and pay thousands
in fines
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16. Another no-no:
keep politics, religion and sex out
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3/11, he Tweeted
10 jokes making
fun of the Japanese
after the tsunami –
AFLAC fired him as
their rep

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24. Some lessons learned
• Think twice (or more) before you tweet
• Do you want your mom to read this?
• Stay away from sex, religion, and politics –
even on your personal accounts
• Know what time of day/week to tweet for best
responses
• Listen more than post to develop your voice
• Use social management tools (Hootsuite)

25. Social media management tools

27. STL incubators worth knowing

28. (c) David Strom Inc.
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David Strom, david@strom.com
strominator.com, (314) 277-7832
These slides can be found here:
http://slideshare.net/davidstrom