Paul Hattimer CCM General Manager Pine Hills Country Club A leader in Club Communications and Technology. Paul was one of the nation’s youngest certified club managers and later led his club to be one of the first in the nation to have broadcast email, member/prospective member database and a website. He continues to be an innovator in the Club Industry in the areas of Social Media, Private Social Networks, Mobile Apps and Internal and External Marketing for Clubs. Paul is a certified seminar leader and in recent years has spoken to over 2,000 individuals about LinkedIn and Social Media and personally has worked with over 200 LinkedIn users to develop their profiles. A hallmark of Paul’s work is his ability to simplify technology and communicate to people of diverse age and technology experience. www.linkedin.com/in/paulhattimer/ LinkedIn How you “dress for success” for the internet Why we do social media How we do social media The three audiences you create your LinkedIn profile for Building your profile Settings The power of connections LinkedIn Search LinkedIn Groups LinkedIn Mobile

1.  Paul Hattimer, CCM
◦ LinkedIn
◦ Group
◦ Facebook
 Personal Page
 Business Page
 Ad Campaign
◦ Twitter
 Followers
◦ Youtube
◦ Pinterest
◦ Slideshare
◦ Constant Contact
◦ Buffer General Manager Pine Hills
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2.  Thoughts for beginners
◦ Full Menu of options
◦ Use what works for you
◦ We cannot go back – the genie is out of the bottle
3

3.  How you "dress for success" for the Internet
 Why we do social media?
 How we do social media?
 The three audiences for whom you create your
LinkedIn profile
 The power of connections
 LinkedIn Groups, Search and Mobile

4.  The important parts of your profile
◦ Settings
◦ Headline
◦ Summary
◦ Experience
◦ Closing
 The power of connections
◦ Theories on connections
 LinkedIn Groups, Search and Mobile
◦ Social Media and Club Management
◦ Creating your own group

5. Two main reasons
◦To be found in an internet search
◦To engage people

7. Inbound Marketing - New
◦ Pull Marketing
Outbound Marketing - Old
◦ Push Marketing

10. LinkedIn is a free
business social
networking site that
allows users to
create a
professional profile
visible to others
LinkedIn links
employers and
job seekers
LinkedIn links
customers,
companies and
suppliers
LinkedIn links
you to your
future career

11.  LinkedIn Search Engine – Algorithms
◦ 40 times more likely to be found if profile is 100%
◦ Recommendations double key word strength for job with
recommendation
 Internet Search Engines
◦ Google loves LinkedIn
 PEOPLE
◦ Does it make sense to the reader?

12. Seen or Unseen

19. Getting Dressed for the Internet

20.  Users with complete profiles are 40 times more
likely to receive opportunities through LinkedIn.
 Your industry and location
 An up-to-date current position (with a description)
 Two past positions
 Copyright © 2014, LinkedIn Corporation

21.  Your education
 Your skills (minimum of 3)
 A profile photo
 At least 50 connections
 Get the most from LinkedIn — complete your
profile.
 Copyright © 2014, LinkedIn Corporation

24.  Keywords that will draw attention to you
 Guerilla SEO
 Wordle

30. Summary
Who you are
What you do
Why you do it better
Use Specialties
Interests and Skills to
load keywords.
Use Contact Info to
write closing that may
also be a call to
action.
Creatively
use the
LinkedIn
template

31. Do not spam for
connections!
Intentionally or
unintentionally
Obey the rules of
the headline area.
No email address
and no contact
information.
Build Your Profile
Important rules of the road!

33. 1st – 2nd and 3rd degree

34. LinkedIn
Guidelines
LIONS

39. Connection Builders

42.  To make more connections
 To learn
 To educate
 To broaden your digital footprint
 To find customers
 To find employees
 How many? How active?

43.  Discover the groups that will provide you with the
information and connections you like

45. Drill Down and Find Facts

49.  Profiles to 100%
 Vanity URL
 Frequent status updates
 Prominent Contact Info
 Personable Summary
 Specialties keyword field
 Skills keyword field
 Interests keyword field
 Use of groups
 Closing Call to Action

50. Content Calendar

51.  Determine which
message per channel
 Determine which
promotions will be
communicated and
when
 Strategically plan
other communications
 Determine if you will
use tools to automate

52. Mon Tues Wed Thurs Fri
8am Tweet: Blog 12/12 Tweet: Blog 12/13
9am Post Facebook
promotion
FB: blog 12/14 Tweet: Blog 12/13
10am Tweet: Blog 12/12
11am FB: blog 12/13
12pm Post Blog article Post Blog article Tweet Promotion
Post Blog article
Tweet: Blog 12/12
Post Blog article
1pm Tweet: Blog 12/12 Tweet: Blog 12/13

54. Staying Top of Mind

57. The Whole World in Your Hand

58.  Invitations and
Messages

59.  Your Profile

60.  Groups

61. Summary
Summary
• Google loves LinkedIn! Your profile gets you noticed
• LinkedIn grows your network to help you find
customers, employees, jobs and opportunities
• Provides you with research tools for sales calls and sales
training
• Your network continues to be an asset as you and the
company move forward

62. Helpful Links
• YouTube.com
• Wordle.net
• Slideshare.net
• buffer.com
• Pinterest.com
• Clubster.com
•Linkedin.com/in/paulhattimer
•Pinehillscc.com

63. Thank You!
Paul Hattimer, CCM
In/paulhattimer
@phattimer
920 458 3533
817 889 1757
phattimer@pinehillscc.com