Using Social Media In Your Job Search Paul DeBettignies, Managing Partner
Background and Experience <ul><li>Over a decade recruiting in IT </li></ul><ul><li>Prominent blogger on Recruiting/HR, Car...
If you remember nothing else, remember these two things <ul><li>Doing a job search SUCKS </li></ul><ul><li>Finding a job i...
Who Are You? <ul><li>Marketing of you </li></ul><ul><li>10-second pitch or sound byte </li></ul><ul><li>30 second elevator...
I love the GOPHERS!
Don’t <ul><li>[email_address] .com </li></ul><ul><li>Do </li></ul><ul><li>[email_address]   </li></ul>
 
Where should I look? <ul><li>Big job boards </li></ul><ul><li>Niche and local job boards </li></ul><ul><li>Newspapers </li...
Who is in my online network? <ul><li>Linkedin has 30M users </li></ul><ul><li>Facebook has 150M users. Average age 25. Fas...
LinkedIn 101 <ul><li>The fastest LinkedIn presentation you have ever seen </li></ul>
Getting started:  Creating and optimizing your profile
Headline <ul><li>Be specific about your location and industry </li></ul><ul><li>Use the “Headline” as a way to attract vis...
Real Time Updates <ul><li>This can be updated as frequently as you wish </li></ul><ul><li>Say what you are doing similar t...
Add your online places <ul><li>Default is “My Company” “My Website” “My Blog” </li></ul><ul><li>Edit to name your company,...
Who are you and what do you do? <ul><li>Summary = 30 second elevator pitch </li></ul><ul><li>Who you are, what you do, wha...
Online Resume <ul><li>This is your resume but without the worry of 1 or 2 page minimums </li></ul><ul><li>Be descriptive <...
Education <ul><li>Be sure to list schools, majors, activities in and out of the classroom </li></ul>
What interests you? <ul><li>What are your hobbies, interests, volunteer activities </li></ul><ul><li>This humanizes you </...
Your Groups and Associations <ul><li>Include personal and professional groups </li></ul>
Honors and Awards <ul><li>Include personal, professional, and volunteer nominations and awards </li></ul>
How to get in touch with you <ul><li>You may want to add a message </li></ul><ul><li>You may want to add your email addres...
Your Personal URL <ul><li>Personalize your URL </li></ul><ul><li>Add this to your email footer </li></ul><ul><li>When comm...
Use Google to search LinkedIn <ul><li>Your reach is only so big </li></ul><ul><li>Google indexes most personal and company...
LinkedIn Tips <ul><li>Create a specific email address for your LinkedIn account </li></ul><ul><li>Archive unwanted or unkn...
Ask yourself. . . <ul><li>Look at your profile, would you want to connect with you? </li></ul>
Social Network Sites <ul><li>Keep profile(s) updated </li></ul><ul><li>Take advantage of “What are you doing” on Facebook ...
Using Twitter For Job Search <ul><li>Tweet that you are looking (DUH) </li></ul><ul><li>Expand who you follow </li></ul><u...
Facebook <ul><li>Connect with: </li></ul><ul><ul><li>Family & Friends </li></ul></ul><ul><ul><li>Join company pages, indus...
Whew, Victory. Now What? <ul><li>Send an email to those you have been in contact with </li></ul><ul><li>Is your new compan...
Mistakes With Social Media <ul><li>Using industry jargon and acronyms with those not in the industry </li></ul><ul><li>Pro...
It’s not the size of your network but how you use it
Resources <ul><li>JibberJobber  – Career management tool </li></ul><ul><li>Alltop  HR  and  Alltop  Careers  – Blog aggreg...
 
 
Thank You! <ul><li>Paul DeBettignies </li></ul><ul><li>[email_address] </li></ul>
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Using Social Media In Your Job Search

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Using Social Media In Your Job Search

  1. 1. Using Social Media In Your Job Search Paul DeBettignies, Managing Partner
  2. 2. Background and Experience <ul><li>Over a decade recruiting in IT </li></ul><ul><li>Prominent blogger on Recruiting/HR, Career and Business topics </li></ul><ul><li>Co-Founder and Coordinator of Minnesota Recruiters </li></ul><ul><li>Contributor to RecruitingBlogs.com </li></ul><ul><li>Creator of BeYourOwnHeadhunter.com </li></ul>
  3. 3. If you remember nothing else, remember these two things <ul><li>Doing a job search SUCKS </li></ul><ul><li>Finding a job is a job </li></ul>
  4. 4. Who Are You? <ul><li>Marketing of you </li></ul><ul><li>10-second pitch or sound byte </li></ul><ul><li>30 second elevator pitch </li></ul><ul><li>Business cards </li></ul><ul><li>LinkedIn profile </li></ul><ul><li>Email address, get a professional one </li></ul>
  5. 5. I love the GOPHERS!
  6. 6. Don’t <ul><li>[email_address] .com </li></ul><ul><li>Do </li></ul><ul><li>[email_address] </li></ul>
  7. 8. Where should I look? <ul><li>Big job boards </li></ul><ul><li>Niche and local job boards </li></ul><ul><li>Newspapers </li></ul><ul><li>Trade, Professional, Association web sites </li></ul><ul><li>Aggregators </li></ul><ul><li>Social Networking Sites </li></ul><ul><li>Your Network </li></ul>
  8. 9. Who is in my online network? <ul><li>Linkedin has 30M users </li></ul><ul><li>Facebook has 150M users. Average age 25. Fastest growing demographic is 55+ </li></ul><ul><li>Twitter (following & followers) </li></ul><ul><li>Ning groups </li></ul>
  9. 10. LinkedIn 101 <ul><li>The fastest LinkedIn presentation you have ever seen </li></ul>
  10. 11. Getting started: Creating and optimizing your profile
  11. 12. Headline <ul><li>Be specific about your location and industry </li></ul><ul><li>Use the “Headline” as a way to attract visitors. Include what you do or what you are looking for </li></ul>
  12. 13. Real Time Updates <ul><li>This can be updated as frequently as you wish </li></ul><ul><li>Say what you are doing similar to Facebook, Twitter </li></ul><ul><li>This will show in your connection’s “Network Updates” </li></ul>
  13. 14. Add your online places <ul><li>Default is “My Company” “My Website” “My Blog” </li></ul><ul><li>Edit to name your company, name of website, etc </li></ul><ul><li>More click through’s when sites are named </li></ul>
  14. 15. Who are you and what do you do? <ul><li>Summary = 30 second elevator pitch </li></ul><ul><li>Who you are, what you do, what you are interested in </li></ul><ul><li>Specialties can be used as keywords and acronyms specific to your industry </li></ul>
  15. 16. Online Resume <ul><li>This is your resume but without the worry of 1 or 2 page minimums </li></ul><ul><li>Be descriptive </li></ul><ul><li>Include keywords and acronyms (again) where appropriate </li></ul>
  16. 17. Education <ul><li>Be sure to list schools, majors, activities in and out of the classroom </li></ul>
  17. 18. What interests you? <ul><li>What are your hobbies, interests, volunteer activities </li></ul><ul><li>This humanizes you </li></ul><ul><li>This gives others the ability to find common interests with you </li></ul>
  18. 19. Your Groups and Associations <ul><li>Include personal and professional groups </li></ul>
  19. 20. Honors and Awards <ul><li>Include personal, professional, and volunteer nominations and awards </li></ul>
  20. 21. How to get in touch with you <ul><li>You may want to add a message </li></ul><ul><li>You may want to add your email address </li></ul><ul><li>Interested In = who you are looking to connect with </li></ul>
  21. 22. Your Personal URL <ul><li>Personalize your URL </li></ul><ul><li>Add this to your email footer </li></ul><ul><li>When commenting on web sites, blogs, industry leave this URL for people to find you. </li></ul><ul><li>Include it when signing up for events </li></ul>
  22. 23. Use Google to search LinkedIn <ul><li>Your reach is only so big </li></ul><ul><li>Google indexes most personal and company profiles </li></ul><ul><li>Start with this search string in Google </li></ul><ul><ul><li>Site:LinkedIn.com (enter keywords) </li></ul></ul><ul><ul><li>You will need to “play” with words, phrases, “”, like you would usually do on any Google search </li></ul></ul>
  23. 24. LinkedIn Tips <ul><li>Create a specific email address for your LinkedIn account </li></ul><ul><li>Archive unwanted or unknown connection requests </li></ul><ul><li>5 I Don’t Knows can get you in trouble with LinkedIn </li></ul><ul><li>3,000 Invitations allowed (can request for more) </li></ul><ul><li>Personalize invitations or create your own templates. LinkedIn templates are boring. </li></ul><ul><li>Write recommendations </li></ul><ul><li>Participate in Questions & Answers </li></ul>
  24. 25. Ask yourself. . . <ul><li>Look at your profile, would you want to connect with you? </li></ul>
  25. 26. Social Network Sites <ul><li>Keep profile(s) updated </li></ul><ul><li>Take advantage of “What are you doing” on Facebook and LinkedIn </li></ul><ul><li>Be conscious of the line between professional and personal. </li></ul><ul><li>Engage others in conversation </li></ul>
  26. 27. Using Twitter For Job Search <ul><li>Tweet that you are looking (DUH) </li></ul><ul><li>Expand who you follow </li></ul><ul><li>Use Twitter Search, Twitterholic, Twellow or a Google search to find users by title and/or company </li></ul><ul><li>Twitter Search: enter keywords, acronyms </li></ul><ul><li>Pull RSS feeds into your favorite reader </li></ul><ul><li>TwitHire </li></ul><ul><li>Complete profile with keywords and a link to something </li></ul>
  27. 28. Facebook <ul><li>Connect with: </li></ul><ul><ul><li>Family & Friends </li></ul></ul><ul><ul><li>Join company pages, industry and location specific groups </li></ul></ul><ul><ul><li>Current and former co-workers </li></ul></ul><ul><ul><li>Folks in your industry </li></ul></ul><ul><ul><li>Acquaintances you want to keep in touch with </li></ul></ul>
  28. 29. Whew, Victory. Now What? <ul><li>Send an email to those you have been in contact with </li></ul><ul><li>Is your new company hiring other positions? </li></ul><ul><li>Start looking for your next new job </li></ul><ul><li>Keep track of and nurture your network </li></ul>
  29. 30. Mistakes With Social Media <ul><li>Using industry jargon and acronyms with those not in the industry </li></ul><ul><li>Profiles that do not include keywords that allow others to find you </li></ul><ul><li>Not linking or adding widgets to/from your other pages (LinkedIn, Facebook, Twitter) </li></ul><ul><li>Failure to move from online relationships to in person </li></ul><ul><li>Not introducing your friends and connections to each other </li></ul>
  30. 31. It’s not the size of your network but how you use it
  31. 32. Resources <ul><li>JibberJobber – Career management tool </li></ul><ul><li>Alltop HR and Alltop Careers – Blog aggregator with lots of useful content </li></ul><ul><li>Quintessential Careers – Templates, advice, articles </li></ul><ul><li>Job-Hunt.org – Lots of local an national links </li></ul><ul><li>Dan Schawbel – Personal branding guru </li></ul><ul><li>Emurse – Can host your resume here. Search engines love the site </li></ul><ul><li>LinkUp – Only jobs from corporate career pages </li></ul><ul><li>Indeed </li></ul><ul><li>Simply Hired </li></ul><ul><li>Twin Cities Business magazine – Lists of lists </li></ul><ul><li>Social Media Headhunter | @smheadhunter </li></ul>
  32. 35. Thank You! <ul><li>Paul DeBettignies </li></ul><ul><li>[email_address] </li></ul>

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