LinkedIn Beyond Connect webinar from July 19, 2013. Webinar schedule available here: http://socialstrand.com/webinars/

1. July 2013
@tracysestili
#socialstrand
LinkedIn: Beyond Connect

2. Overview
• Who is on LinkedIn
• Navigating new layout
• Optimizing your profile to amplify your
brand
• Establishing yourself as the go-to person
• LinkedIn Company Pages
• Best Practices
• LinkedIn Ads

3. Should you spend any time on
LinkedIn?
Source: faberNovel, LinkedIn, The Serious Network, June 2013
225M
Registered
members

4. What do we know about them?
$$$$
>$60K
Per year
About 69% make over
60K per year
41yrs
Average age is 41 yrs
old and 79% are 35+
or older
50% of all users are
business decision
makers
Source: 34 Fun and Interesting LinkedIn Facts You Never Knew, Million Social
76% of all users are do
not have children

5. LinkedIn isn’t just a professional
network…
It’s a business tool

6. New Layout
• Polls & LinkedIn Answers have been retired
• A new streamlined search
• A long list of providers to enhance your profile w/ rich media

7. Optimizing Your Profile

8. Be Creative - Customizing Your
Profile
When adding your website, select “other” and then tell LinkedIn what it is:
• Board Member at XXX
• Connect with Me on Facebook
• Your company name
• Name of your blog or “I’m much more interesting on my Blog”

9. Show your stuff
• Whitepapers
• Slide decks
• Case studies
• Videos
• Photos
• Move the sections around

10. Establish Yourself as the Go-To
Status Updates
Group Discussions

11. Benefits of LinkedIn Groups
Establish yourself as a
thought leader by
providing helpful
comments/ starting
discussions

12. LinkedIn Company Pages
• Why create one?
• 5 Things you need to know before creating one
• Embellishing your company page
• Pin to Top
• Targeting your company status updates
• Best practices for Company pages
• LinkedIn Ads

13. Why Create a Company Page?
• A free billboard for your brand
• A place to shamelessly self-promote
• Allows employees, board members, partners, vendors,
interns to promote your brand easily

14. Creating a LinkedIn Company
Page

15. Things You Need to Know
Before Creating a Company
Page
1. You must be a current employee and have the company listed
in your experience section on your personal profile.
2. You must have an email address @yourcompanyname.com on
your profile.
3. Your company’s email domain must be unique to your
company. (For example, Gmail, Hotmail,and Yahoo are not unique
domains).
4. Your profile strength needs to be Intermediate, Advanced or All
Star.
5. You must have several connections.

16. Profile Strength
• To check your profile strength, view your profile and look on the right side

17. Embellishing Your Company Page
• Add status updates
• Rich media
• Videos
• Testimonials
• Products or services
• Jobs

18. Pin to Top

19. Target Your Updates

20. Best Practices for You and your
Brand

21. LinkedIn Ads
One of the best ways to find out if your future customers are on there or not

22. Is your audience on LI?

23. Create your ad

24. Target your ad

25. PPC or CPM

26. Recap
• Make sure your profile is up to snuff
– List your company, encourage staff/board also
– Post updates
– Join group discussions
• Create a company page
– Target your updates
– Ad products/services to page
– Add follow button to website/email
• LinkedIn Ads
– Use to determine audience on LinkedIn
– Create targeted ads to reach prospects/develop leads

27. Additional LinkedIn Tutorial
http://socialstrand.com/tutorials/
Our next Tutorial is Facebook for Brands – follow our company page to be the first
to know when it comes out. Click the button