2. What is LinkedIn?
www.linkedin.com
A social network for work professionals
• Founded in 2003
• 347* million members worldwide, 200+ countries
• Grows by 2 new members per second
Informational Credit: http://mashable.com/category/linkedin/
3. • Created for:
– Job seekers and recruiters
– Business promotion
– Self promotion and branding
Success is in deciding which area you fall into and
constructing a profile that matches your goal
Informational Credit: http://mashable.com/category/linkedin/
4. • Not the place for:
– Amassing tons of followers
– Posting pictures of family, pets, personal information
– Send out spam messages
– Engage in sales
Keep it professional!
5. 2 ways to access
Website:
http://www.linkedin.com/
App:
6. Free or Paid?
Free Premium
$0.00 $20/$30/$50 per month
N/A Add a badge that you are looking for
employment
No guarantee of placement Placed at the top of searches
See the last 5 people who looked at
your profile
See who looked at your profile**
Send a free message to ANYONE if
you are the member of the same
LinkedIn group
InMail ($30/$50 plans)
N/A View salary data for each job
Account types:
Free, 3 premium for business, 3 sales professional accounts, 3 Job Seeker
accounts, 3 Talent Finder accounts for recruiters
8. Free Account
What is included?
• Search and view LinkedIn profiles
• Request and provide recommendations
• 5 Introductions
• 100 search results returns
• Save up to 3 searches with weekly email updates
• Receive unlimited InMails
9. Used to connect with others who are not in your
connections
• Not the same as free messages
• Paid for service if you want to use it to send to others
• You can receive InMail if you change your account
settings
10. Main Page
Status bar
LinkedIn Today
New Connections
Recommends
3 people
Activity
Who viewed
your profile
Free account:
5 people
11. Navigation
c
Narrow your search
Edit your profile
See who has viewed your profile
Contacts
Add contacts
Find alumni
Companies
Groups
Pulse
Education
Invitations
Messages
Notifications:
Who viewed your profile,
new Connections, endorsements, and
recommendations
Add contacts
Find employer
suggestions
based on your
profile
Global Navigation bar
12. Creating Your Profile
1. Professional-type picture-Current
2. Summary of professional experience: list positions and major
accomplishments
3. Current status
4. Education, certifications, awards, publications, specific skills,
volunteer experience
5. Professional recommendations
6. Attached resume, presentations, etc
7. Contact information
8. Opportunity preferences
Your Profile should include:
40x more likely
to find
opportunities
with a
complete
profile!
13. Summary
c
• 1st area most people read!
• Look at what others in your area have written to discover keywords
• Sell what you are good at, what you know, and who you are,
professionally
14. Education
• Focus on the last 10-15 years
• Don’t include H.S.
• Include relevant certificates, awards, etc
• Graduation year?
• Add links to company’s site, company’s FB Page, or your
portfolio—3 site max
• Include professional & personal interests
17. Building Your Network
• Match your network to your goals
• Import your web/desktop emails into contacts
• Skip connecting with people that aren’t part
of your goals
19. Adding Contacts-Desktop Email
• Add CSV files from Microsoft Outlook
(separate .CSV with commas)
• Add vCard files from Mac OS X
(.VCF (electronic business cards))
23. Adding a Photo
Click on
icon to
upload a
photo
You are 7x more
likely to be
found via
LinkedIn if you
have a photo!
24. Job Seeking
• Complete your profile
• Aim for 50 connections to yield better job
searching results*
• Develop recommendations (3)
• Google yourself
A completed
profile can
generate up to
40x more
opportunities! *
25. Job Searching
• Google yourself
• Aim for managers, clients, or executives for
recommendations
• Use the keywords!
• List skills
• Upload your resume
List accomplishments, not just tasks!
29. Groups
• Types:
– Alumni
– Associations
– Professional Groups
– Non-profits
– Corporations
– Personal Interests
You can join
up to 50
groups with
your account
42. Bibliography
• Adams, Susan. (2012, October 16). For Job Seekers, Is LinkedIn Worth Paying For? Forbes. Retrieved
February 28, 2014, from http://www.forbes.com/sites/susanadams/2012/10/16/for-job-seekers-is-
linkedin-worth-paying-for/
• Buck, Stephanie. (2014, January 18). The Complete Guide to LinkedIn Etiquette. Mashable. Retrieved
February 28, 2014, from http://mashable.com/2014/01/18/linkedin-etiquette/
• Krogue, Ken. (2012, June 29). 27 LinkedIn Tips: LinkedIn Best Practices for Entrepreneurs. Forbes.
Retrieved March 17, 2014, from http://www.forbes.com/sites/kenkrogue/2012/06/29/27-linkedin-tips-
linkedin-best-practices-for-entrepreneurs/
• Rutledge, Patrice-Anne. (2013, June). Sams Teach yourself LinkedIn in 10 Minutes. Pearson Education Inc.
Began with 5 founders and 350 of their business contacts. By the end of its first year, it was 81,000 members strong. *updated 6/2015
Business promotion: connecting with clients and partners. Branding=highlighting your expertise. Seeking a job: use keywords to attract with recruiters, connect with others in the profession to develop connections and leads
Introductions: a way to connect to someone who is connected to one of your connections. By requesting an intro thru someone you already know, that person can try to reach out on your behalf. A more personal way to connect, as opposed to sending a message, email, or resume.
InMail is useful because it less likely to confused with spam. Go to profile>Privacy & settings>Communications>Select what type of messages you are willing to receive
LinkedIn Today: Headlines, popular articles shared by contacts on LinkedIn/Twitter. Pulse is an award-winning application that makes it easy to consume news on mobile phones and tablets. Pulse has been named to the Apple's App Store Hall of Fame, chosen as an Android Editor's Choice app, selected as one of TIME's top 50 iPhone apps of 2011, and honored with the Apple Design Award. The company was recently acquired by Linkedin, and is based in Mountain View, CA. For more information, please visit www.pulse.me.see less
Website: http://www.linkedin.com/pulse/content Industry: Computer SoftwareType: Privately HeldCompany Size
11-50 employees Founded: 2010
Formats: JPG, GIF, PNG. Max size: 4 MB
Peer recommendations are not as strong. Status: indicate you are looking for employment.
send recommendation requests: limited to 200/time
5/14/14: no longer able to access or create polls. Open: all LinkedIn members can join, discuss, etc. Commentary is searchable via mj search engines and can be part of FB & Twitter. Closed groups: must have approval from group owner to join. Conversations are private and not searchable via the web
Use groups jobs tab; receive alerts from groups
Prevent edits to your profile from appearing in LinkedIn's feed of updates, or your boss’s page
Educational technology. eLearning with career growth. Acquired for $1.5 billion. 4 largest deal in social media history—WhatsApp, $19b FB; Oculus $2b FB; YouTube $1.1b Google.
