Dubyts Communications Inc. Copyright 2013
STRATEGIES
LinkedIn – A little background info.
• LinkedIn started out in the living room of co-founder
Reid Hoffman in 2002.
• The s...
• LinkedIn operates the
world’s largest
professional network
on the Internet with
more than 120 million
members in over 20...
LinkedIn is a fantastic
tool to connect and do
business with people
around the world but
you’re going to have to
do some w...
• Let people know you’re
on LinkedIn
• Schedule time each day
for LinkedIn interactions
Invite your contacts, e-news or e-zine subscribers
Advertise on ALL your points of contact
• Website
• Email Signature
• Business Cards
• Letterhead
• Brochures
• In store
•...
Treat your LinkedIn
profile like a website
• Formatted, clean, and free of
spelling and grammatical
errors
• Create in a W...
Know and USE your keywords
• LinkedIn’s internal search engines weigh your
keywords heavily in its searches.
• Make sure y...
Keep your name clean
• Put only your first name in the first name field and
your last name in the last name field. So some...
Post an update a few times a week
• People can now
‘like’ and
‘comment’ on your
updates – which
helps to build
relationshi...
Personalize your public profile URL
• Make sure your public profile reflects your
name, your business, or your area of exp...
Personalize your website/blog
• Customize the description of your website or blog.
• So instead of “Company Website” or “P...
Create a group
Consider creating an open or closed group. Make sure you
have someone to moderate it to keep it interesting...
Maximize your LinkedIn Group
• Add keywords in the description
of your group to increase your
search rankings on LinkedIn’...
Maximize your LinkedIn Group
• Add your blog RSS feed to the
group so every new article is
automatically posted to the
hom...
Maximize your LinkedIn Group
• Connect people in the group by
making introductions to those who
could do business with one...
Advertise on LinkedIn
Use polls to do research & gain knowledge
Ask for introductions
Ask your first-level contacts for introductions to their
first-level contacts. You get 5 Introductio...
Get notifications emailed to yourself
Set up to receive LinkedIn messages in your inbox so you
can respond right away
Add to your credibility
Link to articles and content posted elsewhere.
Use LinkedIn as a recruitment tool
Run advanced search to generate leads
• Your perfect
customer is only a
few clicks away!
• Click on ‘Advanced’
on the top ...
LinkedIn Do’s & Don’ts – Golden Rules
“Do unto others as you would have them do unto you.”
• Don’t spam
• Don’t infiltrate...
Dubyts Communications Inc. Copyright 2013
STRATEGIES
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Strategies to Increase Your LinkedIn Success

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LinkedIn is a fantastic social media marketing tool to help you connect and do business with people around the world, but it doesn't work on its own. You’re going to have to learn how to use it to make it an effective business marketing tool. This SlideShare presentation will provide you with some tips and strategies so you can let people know you’re connected and then how to use it effectively so it becomes a valuable social media marketing tactic that becomes a funnel into your sales pipeline.

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  • Story -
  • Unfortunately it doesn’t happen like that. Fans have to be lured to your fan page
  • say something creative like “Write on our Facebook wall,” or “Join our Facebook community,” or “Come add your photo to our Facebook group” (where “group” is actually your fan page). Users have to be a fan in order to interact with your fan page in this way.
  • say something creative like “Write on our Facebook wall,” or “Join our Facebook community,” or “Come add your photo to our Facebook group” (where “group” is actually your fan page). Users have to be a fan in order to interact with your fan page in this way.
  • If you host live events, be sure to take plenty of photos (or even hire a professional photographer), load the photos to your fan page and encourage fans to tag themselves. This, again, pushes out into their wall and friends’ News Feeds, providing valuable (free!) exposure. And, a picture says a thousand words – we notice the thumbnails in our feed more than text. (Props to Nick O’Neil for this tip.)
  • Even with a nominal weekly/monthly budget, you should be able to boost your fan count using Facebook’s own social ad feature. It’s the most targeted traffic your money can buy. To buy an ad, scroll to the foot of any page inside Facebook and click the link at the very bottom that says “Advertising.” From there, you can walk through the wizard and get an excellent sense of how many Facebook users are in your exact target market.Then, when you advertise your fan page, Facebook users can become a fan (click the Like button) right from the ad as shown in the screenshot below. Additionally, Facebook displays several of your friends who have already liked you, thus creating social proof.
  • Even with a nominal weekly/monthly budget, you should be able to boost your fan count using Facebook’s own social ad feature. It’s the most targeted traffic your money can buy. To buy an ad, scroll to the foot of any page inside Facebook and click the link at the very bottom that says “Advertising.” From there, you can walk through the wizard and get an excellent sense of how many Facebook users are in your exact target market.Then, when you advertise your fan page, Facebook users can become a fan (click the Like button) right from the ad as shown in the screenshot below. Additionally, Facebook displays several of your friends who have already liked you, thus creating social proof.
  • Even with a nominal weekly/monthly budget, you should be able to boost your fan count using Facebook’s own social ad feature. It’s the most targeted traffic your money can buy. To buy an ad, scroll to the foot of any page inside Facebook and click the link at the very bottom that says “Advertising.” From there, you can walk through the wizard and get an excellent sense of how many Facebook users are in your exact target market.Then, when you advertise your fan page, Facebook users can become a fan (click the Like button) right from the ad as shown in the screenshot below. Additionally, Facebook displays several of your friends who have already liked you, thus creating social proof.
  • Even with a nominal weekly/monthly budget, you should be able to boost your fan count using Facebook’s own social ad feature. It’s the most targeted traffic your money can buy. To buy an ad, scroll to the foot of any page inside Facebook and click the link at the very bottom that says “Advertising.” From there, you can walk through the wizard and get an excellent sense of how many Facebook users are in your exact target market.Then, when you advertise your fan page, Facebook users can become a fan (click the Like button) right from the ad as shown in the screenshot below. Additionally, Facebook displays several of your friends who have already liked you, thus creating social proof.
  • Even with a nominal weekly/monthly budget, you should be able to boost your fan count using Facebook’s own social ad feature. It’s the most targeted traffic your money can buy. To buy an ad, scroll to the foot of any page inside Facebook and click the link at the very bottom that says “Advertising.” From there, you can walk through the wizard and get an excellent sense of how many Facebook users are in your exact target market.Then, when you advertise your fan page, Facebook users can become a fan (click the Like button) right from the ad as shown in the screenshot below. Additionally, Facebook displays several of your friends who have already liked you, thus creating social proof.
  • Even with a nominal weekly/monthly budget, you should be able to boost your fan count using Facebook’s own social ad feature. It’s the most targeted traffic your money can buy. To buy an ad, scroll to the foot of any page inside Facebook and click the link at the very bottom that says “Advertising.” From there, you can walk through the wizard and get an excellent sense of how many Facebook users are in your exact target market.Then, when you advertise your fan page, Facebook users can become a fan (click the Like button) right from the ad as shown in the screenshot below. Additionally, Facebook displays several of your friends who have already liked you, thus creating social proof.
  • Even with a nominal weekly/monthly budget, you should be able to boost your fan count using Facebook’s own social ad feature. It’s the most targeted traffic your money can buy. To buy an ad, scroll to the foot of any page inside Facebook and click the link at the very bottom that says “Advertising.” From there, you can walk through the wizard and get an excellent sense of how many Facebook users are in your exact target market.Then, when you advertise your fan page, Facebook users can become a fan (click the Like button) right from the ad as shown in the screenshot below. Additionally, Facebook displays several of your friends who have already liked you, thus creating social proof.
  • Story -
  • Strategies to Increase Your LinkedIn Success

    1. 1. Dubyts Communications Inc. Copyright 2013 STRATEGIES
    2. 2. LinkedIn – A little background info. • LinkedIn started out in the living room of co-founder Reid Hoffman in 2002. • The site officially launched on May 5, 2003. • At the end of the first month in operation, LinkedIn had a total of 4,500 members in the network. • As of June 30, 2011, professionals are signing up to join LinkedIn at a rate that is faster than two new members per second.
    3. 3. • LinkedIn operates the world’s largest professional network on the Internet with more than 120 million members in over 200 countries and territories. • More than 2 million companies have LinkedIn Company Pages. Jeff Weiner, CEO
    4. 4. LinkedIn is a fantastic tool to connect and do business with people around the world but you’re going to have to do some work to make it an effective business tool. Here are some strategies to let people know you’re connected and to use it effectively.
    5. 5. • Let people know you’re on LinkedIn • Schedule time each day for LinkedIn interactions
    6. 6. Invite your contacts, e-news or e-zine subscribers
    7. 7. Advertise on ALL your points of contact • Website • Email Signature • Business Cards • Letterhead • Brochures • In store • Point of purchase • Invoices, etc
    8. 8. Treat your LinkedIn profile like a website • Formatted, clean, and free of spelling and grammatical errors • Create in a Word document first to “catch” errors • Don’t forget to include some of your own personal character!
    9. 9. Know and USE your keywords • LinkedIn’s internal search engines weigh your keywords heavily in its searches. • Make sure you place your most important search or keywords strategically throughout your profile. Places you should use keywords • Professional Headline • Title Fields • Specialties • Interests • Recommendations • Education (Activities and Societies)
    10. 10. Keep your name clean • Put only your first name in the first name field and your last name in the last name field. So someone searching for you by name, LinkedIn will find you easily. • If you add anything else into the name field your searchability will be compromised Ex: Doe, Jane B. (janedoe@gamil.com) 204-125-4567
    11. 11. Post an update a few times a week • People can now ‘like’ and ‘comment’ on your updates – which helps to build relationships • Take time each day to ‘like’ and ‘comment’ on the updates of your networks U P D A T E
    12. 12. Personalize your public profile URL • Make sure your public profile reflects your name, your business, or your area of expertise • Click to Edit Profile • On the Edit Profile page, right hand lower side you will see a box that says, “Your public profile URL”, ca.linkedin.com/in/yourpersonalURL
    13. 13. Personalize your website/blog • Customize the description of your website or blog. • So instead of “Company Website” or “Personal Website” this section can read “Social Media for Women” or “Click here: IP Legal Advice” • Click on Edit Profile and edit names of your websites/blog here.
    14. 14. Create a group Consider creating an open or closed group. Make sure you have someone to moderate it to keep it interesting and relevant. Make your group a destination and active forum.
    15. 15. Maximize your LinkedIn Group • Add keywords in the description of your group to increase your search rankings on LinkedIn’s search section. • Add keywords in the title of the group to be found on Google. • Add your company website or blog to the group to drive traffic to your site.
    16. 16. Maximize your LinkedIn Group • Add your blog RSS feed to the group so every new article is automatically posted to the home page of every group member. • Send a weekly message that adds value for group members and drives traffic back to your site.
    17. 17. Maximize your LinkedIn Group • Connect people in the group by making introductions to those who could do business with one another. • If your sales funnel is set up correctly, you will have more than enough prospects to grow your business. • Make sure you create a group that fills a need for the audience you’re targeting in your business field. This will ensure that every person who joins the group is a qualified lead.
    18. 18. Advertise on LinkedIn
    19. 19. Use polls to do research & gain knowledge
    20. 20. Ask for introductions Ask your first-level contacts for introductions to their first-level contacts. You get 5 Introduction requests after that you have to upgrade your account.
    21. 21. Get notifications emailed to yourself Set up to receive LinkedIn messages in your inbox so you can respond right away
    22. 22. Add to your credibility Link to articles and content posted elsewhere.
    23. 23. Use LinkedIn as a recruitment tool
    24. 24. Run advanced search to generate leads • Your perfect customer is only a few clicks away! • Click on ‘Advanced’ on the top right side of your home page next to the search box. • You can search by industry, keywords, company and title, to mention a few.
    25. 25. LinkedIn Do’s & Don’ts – Golden Rules “Do unto others as you would have them do unto you.” • Don’t spam • Don’t infiltrate email boxes with constant sales messages. (This is called broadcasting – big no no) • Do share valuable information via your groups, updates and answers and let clients come to you. • Do give more than you get
    26. 26. Dubyts Communications Inc. Copyright 2013 STRATEGIES

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