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#SocialStats
©2014. Social Strand Media. All Rights Reserved.
#SocialStats
Instagram

Sources: Instagram.com/press
December 2013

#SocialStats
1.19B Users
Globally

238M Users in
the U.S. and
Canada

95% Users
log in daily
73% Users
access
Facebook via
Mobile

Sources: http://newsroom.fb.com/Key-Facts
September – December 2013

#SocialStats
230+
Million
Users
4.1B
Business
Decision
Makers

76% access
Twitter via
Mobile

420K
C-Level
executives
on Twitter

Source: Twitter, Twitter.com, MediaBistro
October - December 2013

500M
Tweets
daily

77% of
users are
outside the
U.S.
83% of
Fortune 500
are on
Twitter
#SocialStats
#SocialStats
Sources: ShareThis, MarketingLand, PewResearch, Piqora
1 Billion
unique
visitors
monthly

40% of
YouTube
global watch
time is via
mobile

6B hours of
video
watched
each month

75% of
in-stream ads
are skippable
80% of
YouTube
traffic is from
outside the
U.S.

100 hours of
video are
uploaded
every minute

Reaches more
US adults ages
18-34 than any
cable network
#SocialStats
FORRESTER: 47% OF
CONSUMERS IGNORE
IN-APP MOBILE ADS,
AND 43% THINK THEY
DISRUPT UX
SEPTEMBER 30, 2013

 87% of Twitter’s 2013 revenue came from
advertising – SEC.gov
 49% of Facebook’s 2013 ad revenue came
from mobile - TechCrunch

Image credit: adinch.com

#MobileStats
Social Media Cross Platform Usage

#SocialStats
Source: Pew Research Center, December 2013
#SocialStats

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Social Media Stats 2014