What is thought leadership exactly and how do you go about becoming a thought leader in your industry? Learn how to be an expert in your field and more in this slide deck.

1. What Is Thought Leadership and
How Can I Develop It For My
Business?

2. Marketers Vocabulary
 Web 2.0
 Marketing Strategy
 ROI
 Thought Leadership
 Network
 Paradigm Shift
 Relationship Building
 Synergy
 Holistic
 Scalability What is thought
 Transparency
 Blah, blah, blah leadership
Buzzwords
exactly?

3. Traditional
PR

4. Wikipedia What Is Thought Leadership?
“business jargon for an entity
that is recognized for having
innovative ideas.”

5. Get
Curata.com
“ Thought leadership is a
status gained when your
brand is recognized, and
cited, as an expert on critical
industry issues. It is a
primary”benefit of content
curation.

6. In 6th
Grade Thought Leadership is…
English

7. Social Interactions =
Endorsement
Social
Interactions

8. Thought
leadership in
social media

9. Best Kept
Secret
Social Media Just Makes It Easy

10. HOW DO I
BECOME
A
THOUGHT
LEADER?

11. Provide distinct value and be
1. first
Genuinely helping makes you MEMORABLE

12. 2.
Develop your own channels
By developing your own channel
you have full control over how
you moderate and engage with
the content.

13. Pfizer’s Facebook Rules

14. Comcast’s Twitter Channel

15. 3.
Don’t be a news-pusher
 Respond to comments
 Include a blurb as to
why you are sharing the
content in the first place

16. Tools You Can Use
LinkedIn Facebook Quora – LinkedIn
Answers Questions ask/answer Groups

17. Want to STANDOUT?
Twitter: @tracysestili and
@socialstrand
http://linkedin.com/company/social-strand-
media
http://plus.ly/tracysestili
http://plus.ly/socialstrand
http://facebook.com/tracysestili
www.socialstrand.com/
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