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Developing thought leadership through social media channels

Social Strand Media
Social Strand Media
Social Strand MediaVP Growth Marketing | Social Media Strategist | Content Marketer | Digital Advertiser |

Are you a thought leader in your industry? Social media is a powerful marketing vehicle that can help you become a thought leader in your industry through a variety of tools and have journalists seeking you out for commentary rather than your PR team chasing them down. In this session we'll go beyond the traditional whitepaper and give you social media tools you can really use to establish thought leadership in your niche, plus discuss how you can integrate thought leadership into your overall social media and marketing strategy.

Developing thought leadership through social media channels

1 of 9
© 2012 Social Strand Media
© 2012 Social Strand Media
© 2012 Social Strand Media
“Social media has allowed all of these
                             families to come together and connect
                             with other families, learn About Down
                             syndrome, and get hope and
                             encouragement.”



                        Named one of “50 Higher Ed
                   Administrators Worth Following on
                                             Twitter.”




© 2012 Social Strand Media
• Where is your audience hanging out?
• Develop your own channel and share
  content
• Add value to conversations
• Don’t oversell




© 2012 Social Strand Media
Twitter Users by Age
                                                                             18-
                                                 65+, 17.6                 24, 12.6
                                                    %                         %
                                                                                  25-
                                                                                34, 16.5
                                                  55-                              %
                                                64, 15.7
                                                   %

                                                       45-                      35-
                                                     54, 19.3                 44, 18.3
                                                        %                        %
LinkedIn Worldwide by Job Function 147M users




            © 2012 Social Strand Media
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Developing thought leadership through social media channels

  • 1. © 2012 Social Strand Media
  • 2. © 2012 Social Strand Media
  • 3. © 2012 Social Strand Media
  • 4. “Social media has allowed all of these families to come together and connect with other families, learn About Down syndrome, and get hope and encouragement.” Named one of “50 Higher Ed Administrators Worth Following on Twitter.” © 2012 Social Strand Media
  • 5. • Where is your audience hanging out? • Develop your own channel and share content • Add value to conversations • Don’t oversell © 2012 Social Strand Media
  • 6. Twitter Users by Age 18- 65+, 17.6 24, 12.6 % % 25- 34, 16.5 55- % 64, 15.7 % 45- 35- 54, 19.3 44, 18.3 % % LinkedIn Worldwide by Job Function 147M users © 2012 Social Strand Media
  • 7. Knowing where your audience is allows you to develop and tailor your message accordingly © 2012 Social Strand Media
  • 8. © 2012 Social Strand Media
  • 9. http://linkedin.com/in/tracysestili http://fb.com/tracysestili http://twitter.com/tracysestili tracy@socialstrand.com © 2012 Social Strand Media