This document provides tips on how to optimize your LinkedIn profile and use LinkedIn effectively for business purposes. It discusses setting up a professional LinkedIn profile with a headshot, complete background section, skills, and recommendations. It also covers how to interact on LinkedIn through status updates, articles, groups, and growing your network. The document recommends posting a few times per week and using LinkedIn advertising to further business goals.

1. Presented By:
Bruce Jones
CEO, Design & Promote
How To Use LinkedIn
For Business

2. What We’ll Learn
• How to Create a Super Star LinkedIn profile
• Connect to new Prospect and find Customers
• Networking In LinkedIn
• LinkedIn Recommendations
• LinkedIn Company Profiles
• LinkedIn Groups
• LinkedIn Advertising

3. LinkedIn Facts
• There are 500 million LinkedIn members in the world
• 2 new LinkedIn members are added every second
• 30,000 long-form posts are added every week
• You can increase your profile views 21x just by adding a headshot
photo
• Add 5 or more skills to your profile and receive 17x more profile views
Source

5. Why Use LinkedIn?
• To help with employment: find a job/fill a job
• Find new customers, connect to future prospects
• Stay up to date with industry topics
• Every company needs a brand ambassador
• Show off yourself and your business

6. Optimizing Your
LinkedIn Profile

7. Profession
al head
shot
Edit
contact
info
Cover
photo
1584x396

8. Searchable
headline that
shows what you
do
Shorten
personal
URL

9. • Add up to 3
websites (can link
to different pages
on company
website)
• Select other instead
of my website or my
blog

10. • Your chance to
showcase
yourself/comp
any
• Know Your
Audience
• Take
advantage of
the allotted
space
• Explain/tell
stories that
you can’t
convey in a
resume
• Use keywords
people are
searching for
Additional Resource:
How To Write The
Perfect LinkedIn
Summary
Summary

11. Make sure to
select
company
page when
adding jobsAdd an
explanation/description
Add past jobs
too
Tip: Make sure the
jobs you have on
LinkedIn match your
resume

12. Honors
and
Awards
Use this section
to showcase
any awards or
achievements
you or your
company have
earned.

13. Volunteer
Experience
• Provide your
volunteer
experience,
charity work,
or any causes
you support
• If don’t have
anything for
this section,
Go Volunteer!

14. Organizations
• Include any
organizations/clu
bs you have
been a part of
• If you are looking
for an
organization to
be a part of: look
into your local
Chamber of
Commerce or
Eventbrite for
groups/meetups

15. • Add all 50 skills
• Use terms you
want to be
searched for
• Other members
can endorse
you for those
skills
Skills

16. Select your
school’s
official page
Add
relevant
courses
GPA: 3.5
and above-
Yes
Under 3.5-
Optional
Add any
additional
schools you
have attended
Add
certifications
if applicable

17. Best Way To Get A
LinkedIn
Recommendation?
Give 2

18. Recommendations
• General rule: give 2 and
you will probably get 1
back
• NEVER ask to be
recommended – it looks
unprofessional
• Recommendations you
give others will be on
their profile – giving you
a chance to be seen by
prospective
clients/employers/networ
king individuals

19. Company
LinkedIn Pages

20. Company Pages
How to set up: Find under the Me tab on top
You need an email address that matches your domain
Blogs and Presentations:
Add blogs and SlideShare presentations to personal page –
Share them as updates on company page

21. Company
profiles you
can find
under “Me”

22. Add
company
header photo
1536 x 768

23. Add as many
specialties
that you can
Include
keywords in
About us
section

24. Interacting on
LinkedIn

25. Status Updates
You can share text,
images or links. Or
write an article and
add to your profile.
Images catch
people’s attention.

26. Add LinkedIn
Articles
Write a unique
article, add a
catchy headline,
an image and
include 2-3 links
to your website

27. Add Media
Videos and
presentations
are but a few
options

28. Free Stock
Images
Google Image
Search – Tools-
labeled for reuse
Or try these:
https://pixabay.com
https://unsplash.com/
http://publicdomainarc
hive.com/
http://imcreator.com/fr
ee
https://www.pexels.co
m/

29. Interacting
Groups
• Find out what groups your network/target audience
is in
• Choose what groups show on your profile
• Participate in discussions
Sharing Updates
• Share updates from your company blog and other
relative sources
• Interact with other peoples updates
• Don’t be salesy or too self serving

30. Growing Your
Connections
• After you collect someone’s business card connect with them
on LinkedIn – the sooner the better
• Always send a personal message when requesting a
connection
• Import contacts from your email – Be careful not to send to
whole email list
• Import an already existing email list
• Don’t spam someone with a sales pitch as soon as they
accept your connection request
• You can export a list of your connections emails if you need
to email them outside of LinkedIn

31. Importing
Contacts
• To import
select more
options and
then upload a
file

32. Exporting
Contacts
• Export contacts
or synchronize

33. How Often To Post?
• Personally I like a few times a week but if I have
something new to share it may be more often. (what are
your competitors doing?)
• Spread out your posts and don’t post the same exact
thing you did on Facebook (at least at the same time)
• Use a social media calendar to plan in advance and
have time to collect up resources.

34. LinkedIn Advertising
https://business.linkedin.com/marketing-solutions

35. Additional Resources
Canva: Create graphics
Bitly: Shorten URLs and track traffic
http://okdork.com/linkedin-publishing-
success/

36. ABOUT DESIGN &
PROMOTE
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engine optimized websites that convert more
visitors into customers.
• When you work with us, you work with a team of
experts in graphic design, marketing, search
engine optimization and social media.
• View our portfolio here.

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