1. Professional Business Networking Online

2. Agenda
• What is it?
• Who uses it?
• Why use it?
• How to use it?
• Questions

3. What Is It?

4. Online Social Networks
• Two out of three Internet
users visit social networks
• 96% of Gen Y have joined a
social network.
• Your customers and
competition are using
social networks

5. What is LinkedIn?
• Social Networking Website
• Professional Focus
• Online Resume
• Job Search &
Recruitment

6. “Worlds Largest Professional
Network”
• Launched May 2003
• 120 million members
worldwide
• 2.3 million members in
Australia
• 17% growth Jan-Jul 2011

7. Who Uses It?

8. Who uses it?
• Professionals
• Well Educated
• Middle and upper management
• Above average
income
• People you can do
business with!

9. LinkedIn Users By Industry

10. LinkedIn Users By Job Type

11. Why Use It?

12. Networking
• The entire LinkedIn system is built
around connections to other users
• It’s more than a referral network, it’s a
trust network
• Trust created by introductions and
recommendations

13. Connections

14. Connections

16. Connections
• 1st, 2nd, 3rd degree connections
• Out of network
• Introductions
• InMail

17. Connections

18. Recommendations
• Recommend clients,
business partners,
colleagues etc
• Builds your reputation
• Acts like a referral

19. Job Search and Recruitment
• Save time
• Targeted search
• Reference checks
• Job suggestions
• Apply immediately

20. Job Search and Recruitment
• Browse jobs
• Post jobs - $195 for 30 days
• Premium listings available
• Apply with LinkedIn button
• Recommendations act as referees
• Resume builder

21. Generate Leads
• Advanced people search
• By company, industry, location etc.
• Ask for introductions

22. Industry Trends
• LinkedIn Today
• Answers
• Skills
• Groups

23. LinkedIn Today
• Latest news from your industry, network
and interests
• Selected by people on LinkedIn and
Twitter
• Share with your network

24. Answers
• Get answers to your questions
• Provide your own answers

25. Groups
• Search for groups in your industry
• Make new connections
• Group directory

26. Companies
• Add your company (business) page
• Follow companies you are interested in
• Find out about jobs first

27. Ads

28. How To Use It?

29. Key Elements
• Profile
• Connections
• Jobs
• Companies
• Groups
• News

30. Your Profile
• Like a job application
• Use a professional photo
• Keep it updated
• Use keywords
• 100% complete
• Eye catching headline

31. 100% Complete Profile
Photo
Summary and Specialities
Education
3 Recent Positions
3 Recommendations

32. Action Steps
100% complete profile
Invite people you know
Write recommendations for people you
know well
Set up a company page for your business
Locate your target market – search people
and groups
Link from your website
Link between other social media accounts

33. Questions?