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How To Write Good, Effective Social Media Copy

How to write good social media copy for Twitter, Facebook, LinkedIn, Google+ and more! Here are 11 tips from the pros!

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How To Write Effective Social Copy
Writing Effective Social Copy
• Less is more
• Give context
• Rewrite the headline
• Use synonyms
• Eliminate implied words – to, of, it, that, the,
• Use #s abbreviations
• Actionable language
• Include a call-to-action
• Tell the story with an image
• Write like you speak
• Avoid passive voice
Less is More
• If people have to rewrite your content to make it fit, it won’t
get shared
• If you want it to be shared, aim <100 characters
– Tweets <100 characters get 17% higher engagement rate
– Google+, LinkedIn, Facebook* - can be longer form (3-5 sentences)
Give Context
Tell people WHY they
should click on your content
Rewrite the Headline
Walt Disney World tweeted this in lieu of this
Sometimes blog titles just aren’t good.
Write a headline YOU would click on.
Rewrite the Headline
IBM tweeted this in lieu of this
Ad

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How To Write Good, Effective Social Media Copy

  • 1. How To Write Effective Social Copy
  • 2. Writing Effective Social Copy • Less is more • Give context • Rewrite the headline • Use synonyms • Eliminate implied words – to, of, it, that, the, • Use #s abbreviations • Actionable language • Include a call-to-action • Tell the story with an image • Write like you speak • Avoid passive voice
  • 3. Less is More • If people have to rewrite your content to make it fit, it won’t get shared • If you want it to be shared, aim <100 characters – Tweets <100 characters get 17% higher engagement rate – Google+, LinkedIn, Facebook* - can be longer form (3-5 sentences)
  • 4. Give Context Tell people WHY they should click on your content
  • 5. Rewrite the Headline Walt Disney World tweeted this in lieu of this Sometimes blog titles just aren’t good. Write a headline YOU would click on.
  • 6. Rewrite the Headline IBM tweeted this in lieu of this
  • 7. Use Synonyms Excellent (9) Awesome (7) Great (5) Top (3) Use Synonyms to cut down on characters
  • 8. Use #s and abbreviations • w/ instead of ‘with’ • 7/20 instead of ‘July 20’ • Bday instead of ‘birthday’ • 5 instead of ‘five’ • b/c instead of ‘because’ • 2pm instead of ‘7:00 p.m.’ • thru instead of ‘through’ • econ instead of ‘economics’ • ur instead of ‘ur’ Just make sure it’s legible by the masses...
  • 9. Include a Call-To-Action The call to action is not a cliché, it's a necessity. Don’t be afraid to ask for the sale, the download, the RT.
  • 10. Avoid Passive Voice Passive voice weakens your message. Let your subject perform the action. Active: Researchers earlier shows that high stress can cause heart attacks. Passive: It was earlier demonstrated that heart attacks can be caused by high stress. Active: Over 82 billion apps are downloaded each year Passive: Over 82B apps have been downloaded year over year Active: Passwords are constantly changing, but their story remains the same. Passive: Passwords have evolved, but their story remains the same.Image credit: iamthegrammarpolice.blogspot.com
  • 11. Use more verbs, less nouns - Actionable Social media scientist Dan Zarrella analyzed 200,000 tweets that included links and found that those that included adverbs and verbs had higher click-through rates than those using more nouns and adjectives.
  • 12. Images Enhance Your Story Images do get more shares and overall engagement (2x’s more on Twitter) Plus, a picture can say your message in unlimited characters Tip: You can even make your own graphics easily with Canva.com
  • 13. Write like you speak • End a sentence in a preposition to convey a warm and personal feeling • Use contractions like you do in normal conversation • Keep it simple • Humanize your posts, no need to sound like a press release all the time Image credit: aimhighwriting.com
  • 14. Tracy Sestili is a social media author, teacher, speaker and strategist. You can get her latest book, Taking Your Brand from the Bench to the Playing Field on Amazon in paperback or on Kindle. Each chapter has exercises at the end to help you perfect your social media strategy . http://amzn.to/1rN2bYe Follow her on Google+ Follow her posts on LinkedIn Pulse Follow her on Twitter: @tracysestili Connect with Tracy: