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for BJM Linked in http://www.linkedin.com/in/jerrystuesser August 31, 2011
Linkedin for BJM <ul><li>Completing your profile </li></ul><ul><li>Making your profile “magnetic” </li></ul><ul><li>Using ...
Magnetic!
Why You Need to be on Linkedin <ul><li>To find people, groups, events </li></ul><ul><li>To be found!  </li></ul><ul><li>To...
Completing your profile  <ul><li>Your name </li></ul><ul><li>Headline  </li></ul><ul><li>Zip code  </li></ul><ul><li>Indus...
Completing your profile  <ul><li>Current position </li></ul><ul><li>Past positions  </li></ul><ul><li>Education </li></ul>...
Top Five Tips to Write a Great Profile <ul><li>real and honest </li></ul><ul><li>complete </li></ul><ul><li>heavily brande...
Making your profile “magnetic” <ul><li>Pump up your professional headline with keywords </li></ul><ul><li>Update “what you...
Making your profile “magnetic” <ul><li>Keep building up brand and value-reinforcing recommendations </li></ul><ul><li>Keep...
Making your profile “magnetic” <ul><li>Add the name of your customer companies in “Experience” section </li></ul><ul><li>L...
SlideShare presentations Tags: youth services family children child community outreach shelter counseling Montgomery Count...
Box.net Application
Google Adwords  www.adwords.google.com /select/KeywordToolExternal Enter one keyword or phrase per line: Oil and Gas Get k...
Google Keyword Ideas
Linkedin Profile “Extreme Makeover” - Before
Linkedin Profile “Extreme Makeover” - Before No summary  focused on what you can do for the employer No accomplishments Ac...
Linkedin Profile “Extreme Makeover” - Before No Keywords in “Interests” section A member of too few groups
Linkedin Profile “Extreme Makeover” - After
Linkedin Profile “Extreme Makeover” - After
Linkedin Profile “Extreme Makeover” - After
Taking Your Profile Offline for Edits
Taking Your Profile Offline for Edits - temporarily uncheck activity broadcasts -
Taking Your Profile Offline for Edits - temporarily allow “Only you” to see activity feeds -
www.wordle.net
Using Linkedin to research people <ul><li>Learn about the interview team: </li></ul><ul><ul><li>Past employment </li></ul>...
Using Linkedin when you Network <ul><li>Offer your network of contacts </li></ul><ul><li>Provide warm introductions  </li>...
Recommended Houston Business Networking Locations <ul><li> inHouston </li></ul><ul><li>Houston Networking News (HNN) </li>...
Linkedin Events Application
 
 
 
 
 
 
Linkedin Resources The unofficial site for all things Linkedin: http://www.linkedintelligence.com Steven Burda’s Blog: htt...
<ul><li>There aren’t just good people out of work, there are  great  people.  </li></ul><ul><li>You  are those people!  </...
Questions?
Backup Material
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Linkedin For BJM Senior Managers 8 31 11

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How to Make Your Linkedin Profile &quot;Magnetic&quot; so Recruiters and Hiring Companies Find You!

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Linkedin For BJM Senior Managers 8 31 11

  1. 1. for BJM Linked in http://www.linkedin.com/in/jerrystuesser August 31, 2011
  2. 2. Linkedin for BJM <ul><li>Completing your profile </li></ul><ul><li>Making your profile “magnetic” </li></ul><ul><li>Using Linkedin to research </li></ul><ul><li>Using Linkedin when you Network </li></ul>
  3. 3. Magnetic!
  4. 4. Why You Need to be on Linkedin <ul><li>To find people, groups, events </li></ul><ul><li>To be found! </li></ul><ul><li>To acquire expertise </li></ul><ul><li>To further your career </li></ul>
  5. 5. Completing your profile <ul><li>Your name </li></ul><ul><li>Headline </li></ul><ul><li>Zip code </li></ul><ul><li>Industry </li></ul><ul><li>Your photo </li></ul><ul><li>What are you working on now? </li></ul><ul><li>Profile “Synopsis” </li></ul>
  6. 6. Completing your profile <ul><li>Current position </li></ul><ul><li>Past positions </li></ul><ul><li>Education </li></ul><ul><li>Connections </li></ul><ul><li>Websites </li></ul><ul><li>Recommendations </li></ul><ul><li>Slideshare </li></ul>
  7. 7. Top Five Tips to Write a Great Profile <ul><li>real and honest </li></ul><ul><li>complete </li></ul><ul><li>heavily branded </li></ul><ul><li>searchable </li></ul><ul><li>recommendations </li></ul>Neal Schaffer, Understanding, Leveraging & Maximizing Linkedin
  8. 8. Making your profile “magnetic” <ul><li>Pump up your professional headline with keywords </li></ul><ul><li>Update “what you are working on” frequently. Include a tinyurl.com link to more about the update. </li></ul>
  9. 9. Making your profile “magnetic” <ul><li>Keep building up brand and value-reinforcing recommendations </li></ul><ul><li>Keep adding connections </li></ul><ul><li>Add websites </li></ul><ul><li>Personalize your Public Profile URL </li></ul>
  10. 10. Making your profile “magnetic” <ul><li>Add the name of your customer companies in “Experience” section </li></ul><ul><li>List professional organizations </li></ul><ul><li>Add SlideShare presentations </li></ul><ul><li>Load up “Interests” with keywords </li></ul>
  11. 11. SlideShare presentations Tags: youth services family children child community outreach shelter counseling Montgomery County Tags: anti-aging skin products wrinkle beauty galvanic spa entrepreneur home-based business weight vitamins supplements baby boomers
  12. 12. Box.net Application
  13. 13. Google Adwords www.adwords.google.com /select/KeywordToolExternal Enter one keyword or phrase per line: Oil and Gas Get keyword Ideas
  14. 14. Google Keyword Ideas
  15. 15. Linkedin Profile “Extreme Makeover” - Before
  16. 16. Linkedin Profile “Extreme Makeover” - Before No summary focused on what you can do for the employer No accomplishments Activities rather than accomplishments. Passive words.
  17. 17. Linkedin Profile “Extreme Makeover” - Before No Keywords in “Interests” section A member of too few groups
  18. 18. Linkedin Profile “Extreme Makeover” - After
  19. 19. Linkedin Profile “Extreme Makeover” - After
  20. 20. Linkedin Profile “Extreme Makeover” - After
  21. 21. Taking Your Profile Offline for Edits
  22. 22. Taking Your Profile Offline for Edits - temporarily uncheck activity broadcasts -
  23. 23. Taking Your Profile Offline for Edits - temporarily allow “Only you” to see activity feeds -
  24. 24. www.wordle.net
  25. 25. Using Linkedin to research people <ul><li>Learn about the interview team: </li></ul><ul><ul><li>Past employment </li></ul></ul><ul><ul><li>Current positions </li></ul></ul><ul><ul><li>How they brand themselves </li></ul></ul><ul><ul><li>Hobbies and interests </li></ul></ul><ul><ul><li>What they look like </li></ul></ul>
  26. 26. Using Linkedin when you Network <ul><li>Offer your network of contacts </li></ul><ul><li>Provide warm introductions </li></ul>THE LAW OF VALUE Your true worth is determined by how much more you give in value than you take in payment The Go-Giver by Bob Burg and John David Mann
  27. 27. Recommended Houston Business Networking Locations <ul><li> inHouston </li></ul><ul><li>Houston Networking News (HNN) </li></ul><ul><li>Chambers of Commerce </li></ul>
  28. 28. Linkedin Events Application
  29. 35. Linkedin Resources The unofficial site for all things Linkedin: http://www.linkedintelligence.com Steven Burda’s Blog: http://burdabusinesscard2.com Spin Strategy – Tools for Intelligent Job Search: http://spinstrategy.com Understanding, Leveraging& Maximizing Linkedin A book by Neal Schaeffer
  30. 36. <ul><li>There aren’t just good people out of work, there are great people. </li></ul><ul><li>You are those people! </li></ul><ul><li>I am happy to help you. </li></ul>
  31. 37. Questions?
  32. 38. Backup Material
  33. 39. Linkedin Premium <ul><li>• InMail: Contact anyone on LinkedIn without an introduction </li></ul><ul><li>• Expanded Profile Views: See expanded profiles of everyone on LinkedIn, even people outside of your network </li></ul><ul><li>• Who's Viewed My Profile: See the full list, learn how they found you </li></ul><ul><li>Up to 700 profiles per search </li></ul>
  34. 40. Linkedin Premium
  35. 41. Linkedin Premium
  36. 42. Linkedin Premium

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