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The One Ingredient Your Social Media Marketing Is Missing

Smart brands know that 80% of the time they don't control their brand -- their customers do. Smart brands measure not only quantifiable metrics, but also soft metrics. They know how to measure soft metrics and tie them back to their bottom line.

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The One Thing Your Social Media
      Strategy Is Missing




              @tracysestili   @socialstrand
Smart Brands…
 Have a social media strategy
 Listen to their constituents
 Know they don’t control their brand
Smart Brands Respond to Trends
The One Ingredient Your Social Media Marketing Is Missing
Smart Brands Build Trust
The One Ingredient Your Social Media Marketing Is Missing
Smart Brands Provide Value
The One Ingredient Your Social Media Marketing Is Missing
Smart Companies Measure

 Quantifiable metrics (#fans/followers)
 But are in a fog about soft metrics:
  Sentiment
  Shares
  Mentions
What Do Brand Mentions Get You If
Sentiment Is NEGATIVE?
The One Ingredient Your Social Media Marketing Is Missing
What Do 1,000 ‘Likes’ or ‘Shares’ Get You?
The One Ingredient Your Social Media Marketing Is Missing
Saab fans takeover GM Facebook page
Social Media is a Complex Numbers Game
The One Ingredient Your Social Media Marketing Is Missing
Smart Brands Measure the Sentiment
They Tie Sentiment To Overall Goals
Smart Brands Recalibrate Often
Smart Brands Repeat What
Works




  And Abandon What Doesn’t
Want to STANDOUT?

           Twitter: @tracysestili and
           @socialstrand


           http://linkedin.com/company/social-strand-
           media
            http://plus.ly/tracysestili
            http://plus.ly/socialstrand

            http://facebook.com/tracysestili




            www.socialstrand.com/
                              blog

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