SlideShare a Scribd company logo
1 of 44
Download to read offline
presents
LinkedIn for
B2B Marketers
BOBBIE CARLTON
@BobbieC
• Introductions
• What do we want to cover?
Questions?
• Assess your company’s LinkedIn Use
LinkedIn for B2B
Marketing
LinkedIn Confessions
Agenda
• LinkedIn Intro
• Your People
• Your Company
• LinkedIn Opportunities
• Note: we’ll visit LinkedIn during class, feel
free to open your profile & follow along
• Launched in May 2003, IPO 2011
• 175 million users
• A list of people with whom you have
some level of professional
relationship
• ~1% premium subscription ratio
LinkedIn
• LinkedIn is a business meeting
• Twitter is a cocktail party
• Facebook is an invitation into someone's
home
LinkedIn and Other
Social Media
LinkedIn Numbers Add up Fast
People
• Individual profiles contribute to your
company’s brand
B2B LinkedIn: Start w/ People
• Sign-up is easy
• Be a good example
• Add a picture
• Connect to company
• Does it look like a
resume?
• Contact me for?
You and Your
People: Good Profiles
!  Personalize your URL
!  Customize your links
!  Profile completion %
!  Clubs, awards, schools
!  Show your expertise
!  Show your history
!  Are you active?
Getting Found: Advanced Search
• Good profiles help
• Use the suggestions
• Don’t be greedy
• Personalize the invite
• Tag and group
• What are LIONs?
• Be the Best Connected, not the Most Connected.
Expanding
Your (Company’s) Network
Tagging New Connections
Tagging & Sending Group Mail
Staying
Active (and Visible)
Groups
• Materials
• Consistent
messaging
• Small doses training
• One-on-one training
and support
• Leverage the
network
People: Managing
Your Team
People: Opportunities
People: LinkedIn
Outlook Toolbar
Make Your Profile 1%
Better
• Make your people stronger/make
your company stronger
• LinkedIn, it’s not Facebook.
• LinkedIn, it’s not a resume
Section Review
• Showing your company in the best light
Company Profiles
1. On LinkedIn: content, credibility and value
2. LinkedIn content that sends relevant people
to your website
Two Kinds of LinkedIn Value
How Do Companies
Get Found?
Every Company Needs a Profile
Add a Product or Service
Request a Recommendation
Tell People Your Company is There
• Images
• Logos
• Video embeds
• Slideshows
• Links
Website and Profile
Traffic Drivers
• Product-level recommendations
• Connected employees
• Consistent messaging
Image enhancers
• Provide value with links back to your site
• Add images, video
• Like blogs, ask your friends for support
Company Status
Updates
Did You Know…
• Joining Groups – watch before you engage
• Creating a group – Invite relevant contacts
to join
• Providing relevant content and input
Group Activity
Page Insights
LinkedIn For Business Development
LinkedIn Mobile: Events/
Networking
InMaps: Plot Your Network
• InMail
• Know everyone who is looking at you – almost
• See how people found you
• Special search functions
• Job Seeker, recruiter, or sales versions
• Pricing tip – look at the team pricing
To Premium or Not
• JobChangeNotifier.com
• LinkedIn’s own notifications
• Daily Job Change Alerts From SalesLoft
• HereOnBiz app (TripIt app)
Change
Means Opportunity
• GE
• Pfizer
• Cisco
• And your sites
Go Visit the Big Kids
• @BobbieC @MassInno (and
others)
• linkedin.com/in/bobbiecarlton
• Mass.InnovationNights.com
• InnovationBreakfast.com
• CarltonPRMarketing.com
Network with me…
Course Title
Course Title
INSTRUCTOR NAME

More Related Content

What's hot

LinkedIn for Business
LinkedIn for BusinessLinkedIn for Business
LinkedIn for BusinessLeanne Peard
 
JustCo Lunch & Learn Session with LinkedIn: 7 Steps to improve your LinkedIn ...
JustCo Lunch & Learn Session with LinkedIn: 7 Steps to improve your LinkedIn ...JustCo Lunch & Learn Session with LinkedIn: 7 Steps to improve your LinkedIn ...
JustCo Lunch & Learn Session with LinkedIn: 7 Steps to improve your LinkedIn ...JustCo
 
Introduction to LinkedIn Training Presentation, #Build4STL May 31, 2014, Dana...
Introduction to LinkedIn Training Presentation, #Build4STL May 31, 2014, Dana...Introduction to LinkedIn Training Presentation, #Build4STL May 31, 2014, Dana...
Introduction to LinkedIn Training Presentation, #Build4STL May 31, 2014, Dana...Dana Workes
 
Linkedin Sales Funnel #Influencer #Marketing
Linkedin Sales Funnel #Influencer #MarketingLinkedin Sales Funnel #Influencer #Marketing
Linkedin Sales Funnel #Influencer #MarketingFreddy Goerges
 
LinkedIn handout 3_22_2012
LinkedIn handout 3_22_2012LinkedIn handout 3_22_2012
LinkedIn handout 3_22_2012Lorraine Goodman
 
How to Fully Take Advantage of LinkedIn
How to Fully Take Advantage of LinkedInHow to Fully Take Advantage of LinkedIn
How to Fully Take Advantage of LinkedInNikki Little
 
Nsabethesda1211 111207103123 Phpapp02
Nsabethesda1211 111207103123 Phpapp02Nsabethesda1211 111207103123 Phpapp02
Nsabethesda1211 111207103123 Phpapp02emmills
 
LinkedIn Presentation
LinkedIn PresentationLinkedIn Presentation
LinkedIn PresentationEric Pye
 
Social media-training-toastmasters
Social media-training-toastmastersSocial media-training-toastmasters
Social media-training-toastmastersrobinriddell
 
Pimp your LinkedIn profile into a Client Generating Machine Social Media Success
Pimp your LinkedIn profile into a Client Generating Machine Social Media SuccessPimp your LinkedIn profile into a Client Generating Machine Social Media Success
Pimp your LinkedIn profile into a Client Generating Machine Social Media SuccessJonny Ross
 
Linkedin for career and job search
Linkedin for career and job searchLinkedin for career and job search
Linkedin for career and job searchPoonam Sagar
 
LinkedIn - Power of Social Networking - Liz
LinkedIn - Power of Social Networking  - LizLinkedIn - Power of Social Networking  - Liz
LinkedIn - Power of Social Networking - Lizguestd82bd3da
 
Maximizing LinkedIn
Maximizing LinkedInMaximizing LinkedIn
Maximizing LinkedInAnn Potts
 
Using Social Media To Brand Yourself
Using Social Media To Brand YourselfUsing Social Media To Brand Yourself
Using Social Media To Brand YourselfTom Humbarger
 
Leverage LinkedIn to Increase Your Visibility
Leverage LinkedIn to Increase Your VisibilityLeverage LinkedIn to Increase Your Visibility
Leverage LinkedIn to Increase Your VisibilityAlisa Alvich
 
LinkedIn Training and Best Practices - Sharrard, McGee & Co. CPA Firm
LinkedIn Training and Best Practices - Sharrard, McGee & Co. CPA FirmLinkedIn Training and Best Practices - Sharrard, McGee & Co. CPA Firm
LinkedIn Training and Best Practices - Sharrard, McGee & Co. CPA Firmmitch miles
 
Social Networking and Your Cleared Job Search
Social Networking and Your Cleared Job SearchSocial Networking and Your Cleared Job Search
Social Networking and Your Cleared Job SearchClearedJobs.Net
 

What's hot (20)

LinkedIn for Business
LinkedIn for BusinessLinkedIn for Business
LinkedIn for Business
 
LinkedIn Essentials
LinkedIn EssentialsLinkedIn Essentials
LinkedIn Essentials
 
JustCo Lunch & Learn Session with LinkedIn: 7 Steps to improve your LinkedIn ...
JustCo Lunch & Learn Session with LinkedIn: 7 Steps to improve your LinkedIn ...JustCo Lunch & Learn Session with LinkedIn: 7 Steps to improve your LinkedIn ...
JustCo Lunch & Learn Session with LinkedIn: 7 Steps to improve your LinkedIn ...
 
2014 7x7x7 Next Level LinkedIn.
2014 7x7x7 Next Level LinkedIn. 2014 7x7x7 Next Level LinkedIn.
2014 7x7x7 Next Level LinkedIn.
 
Introduction to LinkedIn Training Presentation, #Build4STL May 31, 2014, Dana...
Introduction to LinkedIn Training Presentation, #Build4STL May 31, 2014, Dana...Introduction to LinkedIn Training Presentation, #Build4STL May 31, 2014, Dana...
Introduction to LinkedIn Training Presentation, #Build4STL May 31, 2014, Dana...
 
Linkedin Sales Funnel #Influencer #Marketing
Linkedin Sales Funnel #Influencer #MarketingLinkedin Sales Funnel #Influencer #Marketing
Linkedin Sales Funnel #Influencer #Marketing
 
LinkedIn 101
LinkedIn 101LinkedIn 101
LinkedIn 101
 
LinkedIn handout 3_22_2012
LinkedIn handout 3_22_2012LinkedIn handout 3_22_2012
LinkedIn handout 3_22_2012
 
How to Fully Take Advantage of LinkedIn
How to Fully Take Advantage of LinkedInHow to Fully Take Advantage of LinkedIn
How to Fully Take Advantage of LinkedIn
 
Nsabethesda1211 111207103123 Phpapp02
Nsabethesda1211 111207103123 Phpapp02Nsabethesda1211 111207103123 Phpapp02
Nsabethesda1211 111207103123 Phpapp02
 
LinkedIn Presentation
LinkedIn PresentationLinkedIn Presentation
LinkedIn Presentation
 
Social media-training-toastmasters
Social media-training-toastmastersSocial media-training-toastmasters
Social media-training-toastmasters
 
Pimp your LinkedIn profile into a Client Generating Machine Social Media Success
Pimp your LinkedIn profile into a Client Generating Machine Social Media SuccessPimp your LinkedIn profile into a Client Generating Machine Social Media Success
Pimp your LinkedIn profile into a Client Generating Machine Social Media Success
 
Linkedin for career and job search
Linkedin for career and job searchLinkedin for career and job search
Linkedin for career and job search
 
LinkedIn - Power of Social Networking - Liz
LinkedIn - Power of Social Networking  - LizLinkedIn - Power of Social Networking  - Liz
LinkedIn - Power of Social Networking - Liz
 
Maximizing LinkedIn
Maximizing LinkedInMaximizing LinkedIn
Maximizing LinkedIn
 
Using Social Media To Brand Yourself
Using Social Media To Brand YourselfUsing Social Media To Brand Yourself
Using Social Media To Brand Yourself
 
Leverage LinkedIn to Increase Your Visibility
Leverage LinkedIn to Increase Your VisibilityLeverage LinkedIn to Increase Your Visibility
Leverage LinkedIn to Increase Your Visibility
 
LinkedIn Training and Best Practices - Sharrard, McGee & Co. CPA Firm
LinkedIn Training and Best Practices - Sharrard, McGee & Co. CPA FirmLinkedIn Training and Best Practices - Sharrard, McGee & Co. CPA Firm
LinkedIn Training and Best Practices - Sharrard, McGee & Co. CPA Firm
 
Social Networking and Your Cleared Job Search
Social Networking and Your Cleared Job SearchSocial Networking and Your Cleared Job Search
Social Networking and Your Cleared Job Search
 

Similar to LinkedIn for B2B Marketing

Use linked in to find leads and generate new business
Use linked in to find leads and generate new businessUse linked in to find leads and generate new business
Use linked in to find leads and generate new businessLeading Results, Inc
 
LinkedIn for Business in 2014
LinkedIn for Business in 2014LinkedIn for Business in 2014
LinkedIn for Business in 2014Redd Marketing
 
Powerful LinkedIn Strategies for Small Businesses by Maggie Barr
Powerful LinkedIn Strategies for Small Businesses by Maggie BarrPowerful LinkedIn Strategies for Small Businesses by Maggie Barr
Powerful LinkedIn Strategies for Small Businesses by Maggie BarrKat & Mouse Co.
 
Linked in webinar intermediate 2013
Linked in webinar intermediate 2013Linked in webinar intermediate 2013
Linked in webinar intermediate 2013Social Strand Media
 
Volvo Penta LinkedIn Training
Volvo Penta LinkedIn TrainingVolvo Penta LinkedIn Training
Volvo Penta LinkedIn TrainingErik Ekholm
 
MPI Meeting: Mastering LinkedIn as a strategic business asset, to improve br...
MPI Meeting:  Mastering LinkedIn as a strategic business asset, to improve br...MPI Meeting:  Mastering LinkedIn as a strategic business asset, to improve br...
MPI Meeting: Mastering LinkedIn as a strategic business asset, to improve br...Philip Calvert
 
How to stand out with your linked in profile - ِAugust 2016
How to stand out with your linked in profile - ِAugust 2016How to stand out with your linked in profile - ِAugust 2016
How to stand out with your linked in profile - ِAugust 2016Muhammad ELSalamony
 
Leveraging LinkedIn Presentation
Leveraging LinkedIn PresentationLeveraging LinkedIn Presentation
Leveraging LinkedIn PresentationBarbara O'Neill
 
Linked in training
Linked in trainingLinked in training
Linked in trainingRyan Sauer
 
LinkedIn Profile and Connection Best Practices
LinkedIn Profile and Connection Best PracticesLinkedIn Profile and Connection Best Practices
LinkedIn Profile and Connection Best PracticesDonna Gilliland
 
Northern Lights PR - Social media masterclass - York University June 2013
Northern Lights PR - Social media masterclass - York University June 2013 Northern Lights PR - Social media masterclass - York University June 2013
Northern Lights PR - Social media masterclass - York University June 2013 Jonny Ross
 
Introduction to social marketing - Linkedin, Facebook, and Pinterest
Introduction to social marketing - Linkedin, Facebook, and PinterestIntroduction to social marketing - Linkedin, Facebook, and Pinterest
Introduction to social marketing - Linkedin, Facebook, and PinterestCoryon Redd
 
Linked in for branding. leapyearmarketing.event
Linked in for branding. leapyearmarketing.eventLinked in for branding. leapyearmarketing.event
Linked in for branding. leapyearmarketing.eventChuck Sink
 
LinkedIn It to Win It: Using LinkedIn to Boost Your Personal Brand
LinkedIn It to Win It: Using LinkedIn to Boost Your Personal BrandLinkedIn It to Win It: Using LinkedIn to Boost Your Personal Brand
LinkedIn It to Win It: Using LinkedIn to Boost Your Personal BrandFrank Kerner
 
Making the most of linked in
Making the most of linked inMaking the most of linked in
Making the most of linked inMarie Leslie
 

Similar to LinkedIn for B2B Marketing (20)

Use linked in to find leads and generate new business
Use linked in to find leads and generate new businessUse linked in to find leads and generate new business
Use linked in to find leads and generate new business
 
LinkedIn for Business in 2014
LinkedIn for Business in 2014LinkedIn for Business in 2014
LinkedIn for Business in 2014
 
Powerful LinkedIn Strategies for Small Businesses by Maggie Barr
Powerful LinkedIn Strategies for Small Businesses by Maggie BarrPowerful LinkedIn Strategies for Small Businesses by Maggie Barr
Powerful LinkedIn Strategies for Small Businesses by Maggie Barr
 
Linked in webinar intermediate 2013
Linked in webinar intermediate 2013Linked in webinar intermediate 2013
Linked in webinar intermediate 2013
 
Illawarra Digital Enterprise Program
Illawarra Digital Enterprise ProgramIllawarra Digital Enterprise Program
Illawarra Digital Enterprise Program
 
Winning Work Online
Winning Work OnlineWinning Work Online
Winning Work Online
 
Volvo Penta LinkedIn Training
Volvo Penta LinkedIn TrainingVolvo Penta LinkedIn Training
Volvo Penta LinkedIn Training
 
MPI Meeting: Mastering LinkedIn as a strategic business asset, to improve br...
MPI Meeting:  Mastering LinkedIn as a strategic business asset, to improve br...MPI Meeting:  Mastering LinkedIn as a strategic business asset, to improve br...
MPI Meeting: Mastering LinkedIn as a strategic business asset, to improve br...
 
How to stand out with your linked in profile - ِAugust 2016
How to stand out with your linked in profile - ِAugust 2016How to stand out with your linked in profile - ِAugust 2016
How to stand out with your linked in profile - ِAugust 2016
 
Leveraging LinkedIn Presentation
Leveraging LinkedIn PresentationLeveraging LinkedIn Presentation
Leveraging LinkedIn Presentation
 
Linked in training
Linked in trainingLinked in training
Linked in training
 
Leveraging LinkedIn
Leveraging LinkedInLeveraging LinkedIn
Leveraging LinkedIn
 
Linkedin: Convert to Advanced
Linkedin: Convert to AdvancedLinkedin: Convert to Advanced
Linkedin: Convert to Advanced
 
Tips to make killer linkedin Profile
Tips to make killer linkedin ProfileTips to make killer linkedin Profile
Tips to make killer linkedin Profile
 
LinkedIn Profile and Connection Best Practices
LinkedIn Profile and Connection Best PracticesLinkedIn Profile and Connection Best Practices
LinkedIn Profile and Connection Best Practices
 
Northern Lights PR - Social media masterclass - York University June 2013
Northern Lights PR - Social media masterclass - York University June 2013 Northern Lights PR - Social media masterclass - York University June 2013
Northern Lights PR - Social media masterclass - York University June 2013
 
Introduction to social marketing - Linkedin, Facebook, and Pinterest
Introduction to social marketing - Linkedin, Facebook, and PinterestIntroduction to social marketing - Linkedin, Facebook, and Pinterest
Introduction to social marketing - Linkedin, Facebook, and Pinterest
 
Linked in for branding. leapyearmarketing.event
Linked in for branding. leapyearmarketing.eventLinked in for branding. leapyearmarketing.event
Linked in for branding. leapyearmarketing.event
 
LinkedIn It to Win It: Using LinkedIn to Boost Your Personal Brand
LinkedIn It to Win It: Using LinkedIn to Boost Your Personal BrandLinkedIn It to Win It: Using LinkedIn to Boost Your Personal Brand
LinkedIn It to Win It: Using LinkedIn to Boost Your Personal Brand
 
Making the most of linked in
Making the most of linked inMaking the most of linked in
Making the most of linked in
 

More from Intelligent_ly

After Google AdWords: How to Generate Sales, Not Just Clicks and Leads
After Google AdWords: How to Generate Sales, Not Just Clicks and LeadsAfter Google AdWords: How to Generate Sales, Not Just Clicks and Leads
After Google AdWords: How to Generate Sales, Not Just Clicks and LeadsIntelligent_ly
 
Legal Land Mines: Raising Capital
Legal Land Mines: Raising CapitalLegal Land Mines: Raising Capital
Legal Land Mines: Raising CapitalIntelligent_ly
 
Legal Land Mines: Raising Capital
Legal Land Mines: Raising CapitalLegal Land Mines: Raising Capital
Legal Land Mines: Raising CapitalIntelligent_ly
 
Craft Your Marketing To-Do List Like a Growth Hacker
Craft Your Marketing To-Do List Like a Growth HackerCraft Your Marketing To-Do List Like a Growth Hacker
Craft Your Marketing To-Do List Like a Growth HackerIntelligent_ly
 
The UX Playbook: Tools, Tips, & Tricks
The UX Playbook: Tools, Tips, & TricksThe UX Playbook: Tools, Tips, & Tricks
The UX Playbook: Tools, Tips, & TricksIntelligent_ly
 
Founder Selling: How to Win Deals & Close Critical Sales
Founder Selling: How to Win Deals & Close Critical SalesFounder Selling: How to Win Deals & Close Critical Sales
Founder Selling: How to Win Deals & Close Critical SalesIntelligent_ly
 
Tech for the Non Technical - Anatomy of an Application Stack
Tech for the Non Technical - Anatomy of an Application StackTech for the Non Technical - Anatomy of an Application Stack
Tech for the Non Technical - Anatomy of an Application StackIntelligent_ly
 
Fundamentals of Facebook Advertising
Fundamentals of Facebook AdvertisingFundamentals of Facebook Advertising
Fundamentals of Facebook AdvertisingIntelligent_ly
 
Introduction to Paid Customer Acquisition
Introduction to Paid Customer AcquisitionIntroduction to Paid Customer Acquisition
Introduction to Paid Customer AcquisitionIntelligent_ly
 
Immigration Issues for Startups
Immigration Issues for StartupsImmigration Issues for Startups
Immigration Issues for StartupsIntelligent_ly
 
Product Management and the Search for Product Market Fit
Product Management and the Search for Product Market Fit Product Management and the Search for Product Market Fit
Product Management and the Search for Product Market Fit Intelligent_ly
 
Sales 101: How to Write an Email that Everyone Responds To
Sales 101: How to Write an Email that Everyone Responds To Sales 101: How to Write an Email that Everyone Responds To
Sales 101: How to Write an Email that Everyone Responds To Intelligent_ly
 
How to Market Unsexy Products
How to Market Unsexy ProductsHow to Market Unsexy Products
How to Market Unsexy ProductsIntelligent_ly
 
Get funded Expert Advice from the People Who Know
Get funded Expert Advice from the People Who KnowGet funded Expert Advice from the People Who Know
Get funded Expert Advice from the People Who KnowIntelligent_ly
 
Dave Balter's Advocacy Marketing Class
Dave Balter's Advocacy Marketing ClassDave Balter's Advocacy Marketing Class
Dave Balter's Advocacy Marketing ClassIntelligent_ly
 
The Short List: Choosing Critical Features for Your Minimum Viable Product
The Short List: Choosing Critical Features for Your Minimum Viable ProductThe Short List: Choosing Critical Features for Your Minimum Viable Product
The Short List: Choosing Critical Features for Your Minimum Viable ProductIntelligent_ly
 
Whale Hunting: How to Get Intros and Sell to Big Brands as a Startup
Whale Hunting: How to Get Intros and Sell to Big Brands as a Startup  Whale Hunting: How to Get Intros and Sell to Big Brands as a Startup
Whale Hunting: How to Get Intros and Sell to Big Brands as a Startup Intelligent_ly
 
Don't Get Funded: How to Use Your Customers to Bootstrap
Don't Get Funded: How to Use Your Customers to Bootstrap Don't Get Funded: How to Use Your Customers to Bootstrap
Don't Get Funded: How to Use Your Customers to Bootstrap Intelligent_ly
 
Facebook Advertising: Launch a Campaign That Really Works
Facebook Advertising: Launch a Campaign That Really WorksFacebook Advertising: Launch a Campaign That Really Works
Facebook Advertising: Launch a Campaign That Really WorksIntelligent_ly
 
UX & Wireframes Know Your Weapon of Choice
UX & Wireframes Know Your Weapon of ChoiceUX & Wireframes Know Your Weapon of Choice
UX & Wireframes Know Your Weapon of ChoiceIntelligent_ly
 

More from Intelligent_ly (20)

After Google AdWords: How to Generate Sales, Not Just Clicks and Leads
After Google AdWords: How to Generate Sales, Not Just Clicks and LeadsAfter Google AdWords: How to Generate Sales, Not Just Clicks and Leads
After Google AdWords: How to Generate Sales, Not Just Clicks and Leads
 
Legal Land Mines: Raising Capital
Legal Land Mines: Raising CapitalLegal Land Mines: Raising Capital
Legal Land Mines: Raising Capital
 
Legal Land Mines: Raising Capital
Legal Land Mines: Raising CapitalLegal Land Mines: Raising Capital
Legal Land Mines: Raising Capital
 
Craft Your Marketing To-Do List Like a Growth Hacker
Craft Your Marketing To-Do List Like a Growth HackerCraft Your Marketing To-Do List Like a Growth Hacker
Craft Your Marketing To-Do List Like a Growth Hacker
 
The UX Playbook: Tools, Tips, & Tricks
The UX Playbook: Tools, Tips, & TricksThe UX Playbook: Tools, Tips, & Tricks
The UX Playbook: Tools, Tips, & Tricks
 
Founder Selling: How to Win Deals & Close Critical Sales
Founder Selling: How to Win Deals & Close Critical SalesFounder Selling: How to Win Deals & Close Critical Sales
Founder Selling: How to Win Deals & Close Critical Sales
 
Tech for the Non Technical - Anatomy of an Application Stack
Tech for the Non Technical - Anatomy of an Application StackTech for the Non Technical - Anatomy of an Application Stack
Tech for the Non Technical - Anatomy of an Application Stack
 
Fundamentals of Facebook Advertising
Fundamentals of Facebook AdvertisingFundamentals of Facebook Advertising
Fundamentals of Facebook Advertising
 
Introduction to Paid Customer Acquisition
Introduction to Paid Customer AcquisitionIntroduction to Paid Customer Acquisition
Introduction to Paid Customer Acquisition
 
Immigration Issues for Startups
Immigration Issues for StartupsImmigration Issues for Startups
Immigration Issues for Startups
 
Product Management and the Search for Product Market Fit
Product Management and the Search for Product Market Fit Product Management and the Search for Product Market Fit
Product Management and the Search for Product Market Fit
 
Sales 101: How to Write an Email that Everyone Responds To
Sales 101: How to Write an Email that Everyone Responds To Sales 101: How to Write an Email that Everyone Responds To
Sales 101: How to Write an Email that Everyone Responds To
 
How to Market Unsexy Products
How to Market Unsexy ProductsHow to Market Unsexy Products
How to Market Unsexy Products
 
Get funded Expert Advice from the People Who Know
Get funded Expert Advice from the People Who KnowGet funded Expert Advice from the People Who Know
Get funded Expert Advice from the People Who Know
 
Dave Balter's Advocacy Marketing Class
Dave Balter's Advocacy Marketing ClassDave Balter's Advocacy Marketing Class
Dave Balter's Advocacy Marketing Class
 
The Short List: Choosing Critical Features for Your Minimum Viable Product
The Short List: Choosing Critical Features for Your Minimum Viable ProductThe Short List: Choosing Critical Features for Your Minimum Viable Product
The Short List: Choosing Critical Features for Your Minimum Viable Product
 
Whale Hunting: How to Get Intros and Sell to Big Brands as a Startup
Whale Hunting: How to Get Intros and Sell to Big Brands as a Startup  Whale Hunting: How to Get Intros and Sell to Big Brands as a Startup
Whale Hunting: How to Get Intros and Sell to Big Brands as a Startup
 
Don't Get Funded: How to Use Your Customers to Bootstrap
Don't Get Funded: How to Use Your Customers to Bootstrap Don't Get Funded: How to Use Your Customers to Bootstrap
Don't Get Funded: How to Use Your Customers to Bootstrap
 
Facebook Advertising: Launch a Campaign That Really Works
Facebook Advertising: Launch a Campaign That Really WorksFacebook Advertising: Launch a Campaign That Really Works
Facebook Advertising: Launch a Campaign That Really Works
 
UX & Wireframes Know Your Weapon of Choice
UX & Wireframes Know Your Weapon of ChoiceUX & Wireframes Know Your Weapon of Choice
UX & Wireframes Know Your Weapon of Choice
 

Recently uploaded

ISO 37002:2021 (Whistleblowing Management Systems) Awareness Training
ISO 37002:2021 (Whistleblowing Management Systems) Awareness TrainingISO 37002:2021 (Whistleblowing Management Systems) Awareness Training
ISO 37002:2021 (Whistleblowing Management Systems) Awareness TrainingOperational Excellence Consulting
 
Version Bravo- The Springboard for Navy SEAL entrepreneurship, cohort 003
Version Bravo- The Springboard for Navy SEAL entrepreneurship, cohort 003Version Bravo- The Springboard for Navy SEAL entrepreneurship, cohort 003
Version Bravo- The Springboard for Navy SEAL entrepreneurship, cohort 003Levi Shapiro
 
"Ecommerce Tomorrow: Trends, Innovations, and Consumer Revolution"
"Ecommerce Tomorrow: Trends, Innovations, and Consumer Revolution""Ecommerce Tomorrow: Trends, Innovations, and Consumer Revolution"
"Ecommerce Tomorrow: Trends, Innovations, and Consumer Revolution"vicky222yadav11
 
Financial Statements Guide for Small Businesses:
Financial Statements Guide for Small Businesses:Financial Statements Guide for Small Businesses:
Financial Statements Guide for Small Businesses:DoshiAccountants1
 
Interoperability and ecosystems: Assembling the industrial metaverse
Interoperability and ecosystems:  Assembling the industrial metaverseInteroperability and ecosystems:  Assembling the industrial metaverse
Interoperability and ecosystems: Assembling the industrial metaverseSiemens
 
Rakhi sets symbolizing the bond of love.pptx
Rakhi sets symbolizing the bond of love.pptxRakhi sets symbolizing the bond of love.pptx
Rakhi sets symbolizing the bond of love.pptxRakhi Bazaar
 
Implementing Exponential Accelerators.pptx
Implementing Exponential Accelerators.pptxImplementing Exponential Accelerators.pptx
Implementing Exponential Accelerators.pptxRich Reba
 
Mission Translate - The Power of Words.pdf
Mission Translate - The Power of Words.pdfMission Translate - The Power of Words.pdf
Mission Translate - The Power of Words.pdfmissiontranslate026
 
Leadership and Collaborative Qualities | Hejir Rashidzadeh
Leadership and Collaborative Qualities | Hejir RashidzadehLeadership and Collaborative Qualities | Hejir Rashidzadeh
Leadership and Collaborative Qualities | Hejir RashidzadehHejir Rashidzadeh
 
Fundamentals Welcome and Inclusive DEIB
Fundamentals Welcome and  Inclusive DEIBFundamentals Welcome and  Inclusive DEIB
Fundamentals Welcome and Inclusive DEIBGregory DeShields
 
Neha Jhalani Hiranandani: A Guide to Her Life and Career
Neha Jhalani Hiranandani: A Guide to Her Life and CareerNeha Jhalani Hiranandani: A Guide to Her Life and Career
Neha Jhalani Hiranandani: A Guide to Her Life and Careerr98588472
 
Mastering performance conversations presented by Heli Nehama Ozery and hosted...
Mastering performance conversations presented by Heli Nehama Ozery and hosted...Mastering performance conversations presented by Heli Nehama Ozery and hosted...
Mastering performance conversations presented by Heli Nehama Ozery and hosted...dawncurless
 
Andrii Rodionov: What can go wrong in a distributed system – experience from ...
Andrii Rodionov: What can go wrong in a distributed system – experience from ...Andrii Rodionov: What can go wrong in a distributed system – experience from ...
Andrii Rodionov: What can go wrong in a distributed system – experience from ...Lviv Startup Club
 
Business Plan Template and Entrepreneurship Toolkit
Business Plan Template and Entrepreneurship ToolkitBusiness Plan Template and Entrepreneurship Toolkit
Business Plan Template and Entrepreneurship ToolkitAurelien Domont, MBA
 
Jewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource CentreJewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource CentreNZSG
 
Kyryl Truskovskyi: Training and Serving Open-Sourced Foundational Models (UA)
Kyryl Truskovskyi: Training and Serving Open-Sourced Foundational Models (UA)Kyryl Truskovskyi: Training and Serving Open-Sourced Foundational Models (UA)
Kyryl Truskovskyi: Training and Serving Open-Sourced Foundational Models (UA)Lviv Startup Club
 
decentralized Launchpad providing a safe and transparent fundraising
decentralized Launchpad providing a safe and transparent fundraisingdecentralized Launchpad providing a safe and transparent fundraising
decentralized Launchpad providing a safe and transparent fundraisingrectinajh
 
How the Insurance Industry is Scaling with AI
How the Insurance Industry is  Scaling with AIHow the Insurance Industry is  Scaling with AI
How the Insurance Industry is Scaling with AIPeter Ward
 
Understanding market needs for startups 4_4_2024.pdf
Understanding market needs for startups 4_4_2024.pdfUnderstanding market needs for startups 4_4_2024.pdf
Understanding market needs for startups 4_4_2024.pdfRichard Guha
 

Recently uploaded (20)

ISO 37002:2021 (Whistleblowing Management Systems) Awareness Training
ISO 37002:2021 (Whistleblowing Management Systems) Awareness TrainingISO 37002:2021 (Whistleblowing Management Systems) Awareness Training
ISO 37002:2021 (Whistleblowing Management Systems) Awareness Training
 
Version Bravo- The Springboard for Navy SEAL entrepreneurship, cohort 003
Version Bravo- The Springboard for Navy SEAL entrepreneurship, cohort 003Version Bravo- The Springboard for Navy SEAL entrepreneurship, cohort 003
Version Bravo- The Springboard for Navy SEAL entrepreneurship, cohort 003
 
"Ecommerce Tomorrow: Trends, Innovations, and Consumer Revolution"
"Ecommerce Tomorrow: Trends, Innovations, and Consumer Revolution""Ecommerce Tomorrow: Trends, Innovations, and Consumer Revolution"
"Ecommerce Tomorrow: Trends, Innovations, and Consumer Revolution"
 
Financial Statements Guide for Small Businesses:
Financial Statements Guide for Small Businesses:Financial Statements Guide for Small Businesses:
Financial Statements Guide for Small Businesses:
 
Interoperability and ecosystems: Assembling the industrial metaverse
Interoperability and ecosystems:  Assembling the industrial metaverseInteroperability and ecosystems:  Assembling the industrial metaverse
Interoperability and ecosystems: Assembling the industrial metaverse
 
Rakhi sets symbolizing the bond of love.pptx
Rakhi sets symbolizing the bond of love.pptxRakhi sets symbolizing the bond of love.pptx
Rakhi sets symbolizing the bond of love.pptx
 
WAM Corporate Presentation April 2 2024.pdf
WAM Corporate Presentation April 2 2024.pdfWAM Corporate Presentation April 2 2024.pdf
WAM Corporate Presentation April 2 2024.pdf
 
Implementing Exponential Accelerators.pptx
Implementing Exponential Accelerators.pptxImplementing Exponential Accelerators.pptx
Implementing Exponential Accelerators.pptx
 
Mission Translate - The Power of Words.pdf
Mission Translate - The Power of Words.pdfMission Translate - The Power of Words.pdf
Mission Translate - The Power of Words.pdf
 
Leadership and Collaborative Qualities | Hejir Rashidzadeh
Leadership and Collaborative Qualities | Hejir RashidzadehLeadership and Collaborative Qualities | Hejir Rashidzadeh
Leadership and Collaborative Qualities | Hejir Rashidzadeh
 
Fundamentals Welcome and Inclusive DEIB
Fundamentals Welcome and  Inclusive DEIBFundamentals Welcome and  Inclusive DEIB
Fundamentals Welcome and Inclusive DEIB
 
Neha Jhalani Hiranandani: A Guide to Her Life and Career
Neha Jhalani Hiranandani: A Guide to Her Life and CareerNeha Jhalani Hiranandani: A Guide to Her Life and Career
Neha Jhalani Hiranandani: A Guide to Her Life and Career
 
Mastering performance conversations presented by Heli Nehama Ozery and hosted...
Mastering performance conversations presented by Heli Nehama Ozery and hosted...Mastering performance conversations presented by Heli Nehama Ozery and hosted...
Mastering performance conversations presented by Heli Nehama Ozery and hosted...
 
Andrii Rodionov: What can go wrong in a distributed system – experience from ...
Andrii Rodionov: What can go wrong in a distributed system – experience from ...Andrii Rodionov: What can go wrong in a distributed system – experience from ...
Andrii Rodionov: What can go wrong in a distributed system – experience from ...
 
Business Plan Template and Entrepreneurship Toolkit
Business Plan Template and Entrepreneurship ToolkitBusiness Plan Template and Entrepreneurship Toolkit
Business Plan Template and Entrepreneurship Toolkit
 
Jewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource CentreJewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource Centre
 
Kyryl Truskovskyi: Training and Serving Open-Sourced Foundational Models (UA)
Kyryl Truskovskyi: Training and Serving Open-Sourced Foundational Models (UA)Kyryl Truskovskyi: Training and Serving Open-Sourced Foundational Models (UA)
Kyryl Truskovskyi: Training and Serving Open-Sourced Foundational Models (UA)
 
decentralized Launchpad providing a safe and transparent fundraising
decentralized Launchpad providing a safe and transparent fundraisingdecentralized Launchpad providing a safe and transparent fundraising
decentralized Launchpad providing a safe and transparent fundraising
 
How the Insurance Industry is Scaling with AI
How the Insurance Industry is  Scaling with AIHow the Insurance Industry is  Scaling with AI
How the Insurance Industry is Scaling with AI
 
Understanding market needs for startups 4_4_2024.pdf
Understanding market needs for startups 4_4_2024.pdfUnderstanding market needs for startups 4_4_2024.pdf
Understanding market needs for startups 4_4_2024.pdf
 

LinkedIn for B2B Marketing

Editor's Notes

  1. Our lips are sealed – I won’t tell anyone your profile is only 80 percent complete, or that you’re using a 10 year old picture.
  2. A little perspective – as of June 2012 Facebook has 955 million users, Twitter has 140 million. As of March 2012, Pinterest passed LinkedIn to become the third largest socmed site in the US
  3. Yes, LinkedIn IS social media. But if you want to tell people it is a business tool, or email on steroids, or any other crazy thing to get them to use it, go for it.
  4. Now, multiple those numbers times the number of people in your company – that’s your available network.
  5. Just like your company is made up of your employees, your company profile on LinkedIn is comprised of your employees’ profiles
  6. You are being judged…by the company you keep. Or by the people your company keeps. And by how often you, your employees and managers, and former employees show up in search results.
  7. Some profile best practices/and helpful hints: Headlines for searchability, titles for titles. Name your websites (drop down menu says “other”), personalize your link, if your professional has an acronym, use it in some of the titles. Use an in-context photo if you can
  8. Know the catagories
  9. Tagging connections for usefulness – send group messages by using the tags. Also, based on how you answer the questions about how you know someone, they will get automatically tagged.
  10. Sending messages via LinkedIn bypasses problems with spam folders and firewalls. Note: only to groups of 50 or fewer.
  11. LinkedIn Status UpdatesUse 1 tool to post status updates – from LinkedInClick the “birdie” to connect to Twitter
  12. Today’s LinkedIn status stream is a little “cleaner” than this old screenshot – it used to collect a lot of “less business-like” stuff from Twitter. Today’s LinkedIn statuses are more focused on LinkedIn and professional posts.
  13. Join and participate in relevant groups. Start and own your own. Groups also give you a way to connect to people you want to connect with – if you belong to a group, you may be able to connect to someone you’ve met there. They are also great places for posting links to downloads on your website – can you say “lead capture”
  14. Have your team to spend time in “Answers.”Add Skills & Expertise to profilesConsistent keywordsApplications provide additional content on profiles
  15. Manage your LinkedIn Connections in OutlookPop-ups in email show your LinkedIn networkInstantly invite new Connections from your email
  16. Add a description to a jobAdd a keyword to your headline, relegate titles to your titleBanish the “resume-isms”Update your summaryConnect a website or Twitter account, name a websiteAdd a group, award, or publication
  17. Think of it like an HMO – in and out of networkPlace attractive links in Groups, individual status updates, company updatesEventsOn the other end, basic lead captureYour website analytics will identify your LinkedIn super stars
  18. Get recommendations for the products you sell – much more valuable than recommendations for your people. People leave.
  19. Personal emailsNewsletter with a regular subscription – Constant Contact has a great cheap service and will give you a box to collect subscribers on your websiteQ&A sites – Quora, Yahoo answers
  20. Following companies for updatesTargeted list of companies for info/updatesNew employeesEmployees who leaveEmployees that are promoted, New job opportunities, etc.Notification Settings can be set by clicking on the Companies tab-> Search Companies->Following->Notification SettingsWho is on the move? Or wants to be ?Look for people with lots of “New Connections” or new recommendations.