How Business Coaches are Using LinkedIn to Grow their Practice - Fall 2011

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How Business Coaches are Using LinkedIn to Grow their Practice - Fall 2011

Webinar hosted by ISEI - The Institute for Social and Emotional Intelligence.

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How Business Coaches are Using LinkedIn to Grow their Practice - Fall 2011

  1. 1. How Business Coaches are Using LinkedIn to Grow their Practice Class starts in less than 30 min
  2. 2. <ul><li>Founder and CEO of Forward Progress, Inc. </li></ul><ul><li>COO of OFI Holdings, Inc. </li></ul><ul><li>Train and Coach over 2,000 people a month </li></ul><ul><li>Trained and Coached over 35,000 in Social Network Skills </li></ul><ul><li>Over 28 years in Business Coaching, Consulting and Training </li></ul><ul><li>Call Center, Internet, eMarketing, Event Management, </li></ul><ul><li>Lead Generation, Web Seminars, eLearning, eSelling </li></ul><ul><li>Over Two Billion Dollars Sales, over 100 Million Leads, Helped Thousands of People using Internet Based Lead </li></ul><ul><li>Financial Services, Real Estate, Professional Services, Legal, Accounting, Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking, Educational and Channel Sales….. </li></ul>Dean DeLisle Using LinkedIn for New Business Development
  3. 3. Social Networks – Where do you Stand? YOU ARE HERE
  4. 4. The Issue with Social Networks <ul><li>People add connections </li></ul><ul><li>They make postings </li></ul><ul><li>They link to content and articles </li></ul><ul><li>They make updates </li></ul><ul><li>They even link to their websites </li></ul>THEY DON’T CLOSE ANY BUSINESS!
  5. 5. <ul><li>Blogs </li></ul><ul><li>Articles </li></ul><ul><li>Postings </li></ul><ul><li>Status Updates </li></ul><ul><li>Emails </li></ul><ul><li>VideoPhoto </li></ul><ul><li>Links </li></ul>Current Use of Social Network Communication?
  6. 6. <ul><li>Interactive </li></ul><ul><li>People Respond Better </li></ul><ul><li>Builds Trust </li></ul><ul><li>Builds Community </li></ul><ul><li>Viral Activity </li></ul><ul><li>Sharing </li></ul>Why Online Social Networks?
  7. 7. <ul><li>Ourselves </li></ul><ul><li>The Wright Institute </li></ul><ul><li>CityCountry Clubs </li></ul><ul><li>Chambers </li></ul><ul><li>Industry Clubs </li></ul><ul><li>Organizations </li></ul><ul><li>Charities </li></ul><ul><li>ReligiousHealth </li></ul><ul><li>Network Groups </li></ul>Social Networks We Already Know
  8. 8. <ul><li>Trusted Colleagues </li></ul><ul><li>Like-minded People hanging out </li></ul><ul><li>Similar Friends and Associations </li></ul><ul><li>You have more “Things” in common </li></ul><ul><li>Similar “Beliefs” </li></ul><ul><li>Recommended “IN” </li></ul>Social Networks We Already Know
  9. 9. <ul><li>That Know YOU? </li></ul><ul><li>That Trust YOU? </li></ul><ul><li>That have done Business with YOU? </li></ul><ul><li>That would recommend YOU? </li></ul>Networking at One-to-One How Many Contacts Do You Have That You Cannot See? Dean Sue Pat Mark
  10. 11. It’s about the people you can’t see! How Social Networks Work Dean Joe Ron Bob Al Evelyn Dan ED Facebook Twitter Del.icio.us Digg Chamber members member member member member member member member BLOG BLOG BLOG BLOG Joe My Space BLOG Dyer Lansing Alan Mary - Highland Customers Calumet City Coaches Sales Monique - LS LinkedIN BLOG BLOG Neighbors
  11. 13. Your Teams Profile = Your eReputation
  12. 14. Build the Story of WHO YOU ARE and WHAT YOU WILL DO FOR PEOPLE THAT FIND YOU! <ul><li>A current position </li></ul><ul><li>Two past positions </li></ul><ul><li>Education </li></ul><ul><li>Profile summary </li></ul><ul><li>A profile photo </li></ul><ul><li>Specialties </li></ul><ul><li>At least three recommendations </li></ul>
  13. 15. Create Relevancy! Introduce Yourself <ul><li>Create your personal tagline </li></ul><ul><li>Appear focused </li></ul><ul><li>Put your elevator pitch to work </li></ul><ul><li>Point out your “RELEVANT” skills </li></ul><ul><li>Explain your experience </li></ul><ul><li>Distinguish yourself from the crowd </li></ul><ul><li>How will you help them? </li></ul>
  14. 16. RECENT ARTICLES SOCIAL SITES PARTNER SITES Outcome! PERSONAL WEBSITES SOCIAL SITES & BLOGS
  15. 17. Add Targeted-Trusted Connections <ul><li>People that can connect you to a company or deal </li></ul><ul><li>Think Industry – Size – Competitors – Product – Service </li></ul><ul><li>Partners, Joint Ventures, Book of Business, Network </li></ul><ul><li>Direct or Indirect – Ask the Right Questions </li></ul><ul><li>Networking Language – Ask them if they are on LinkedIn/Facebook </li></ul>2 OLD 2 NEW ASK THEM!
  16. 18. Add Targeted-Trusted Connections
  17. 19. Send Yourself Leads!
  18. 21. <ul><li>Blogging & Discussions - If you can……. </li></ul><ul><ul><li>Type an email </li></ul></ul><ul><ul><li>Start a conversation </li></ul></ul><ul><ul><li>Ask a questions </li></ul></ul><ul><ul><li>Take advice </li></ul></ul><ul><ul><li>Give advice </li></ul></ul>Ultimate Tradeshow! Social Conversations
  19. 28. What if I only had 1 min? <ul><li>Provide Value </li></ul><ul><li>Have Meaningful Conversations </li></ul><ul><li>Connect Up </li></ul><ul><li>Be Present </li></ul>
  20. 29. <ul><li>LinkedIn Has Over 120 Million Members </li></ul><ul><ul><li>Average user has 240 “Connections” </li></ul></ul><ul><ul><li>One degree from over 35,000 “Trusted Connections” </li></ul></ul><ul><ul><li>Two degrees from over 3,200,000 “Trusted Connections” </li></ul></ul><ul><ul><li>1 million new members a week </li></ul></ul><ul><ul><li>17.8 million members belong to groups </li></ul></ul><ul><ul><li>1.2 million comments and posts to groups weekly </li></ul></ul><ul><ul><li>2 billion people searches annually </li></ul></ul><ul><ul><li>1 million companies have a company page </li></ul></ul>OVER 1,000 to 1 Growing Numbers
  21. 30. <ul><li>You and Your Team will Learn How to: </li></ul><ul><li>•  Improve prospecting </li></ul><ul><li>•  Make cold calls “warmer” </li></ul><ul><li>•  Research your potential customers </li></ul><ul><li>•  Find ideal industry and geo-targeted prospects </li></ul><ul><li>•  Use your network effectively </li></ul><ul><li>•  Increase Referrals! </li></ul>This Package Includes: Your Social Sales Plan
  22. 31. Assignment <ul><li>Fix Your Profiles – Look good! </li></ul><ul><ul><li>Think Keywords </li></ul></ul><ul><ul><li>Be Complete – Be Relevant </li></ul></ul><ul><li>Check Your Other Sites </li></ul><ul><ul><li>Be Consistent </li></ul></ul><ul><li>Be Social </li></ul><ul><ul><li>Have Meaningful Conversations </li></ul></ul><ul><ul><li>Provide Value </li></ul></ul><ul><ul><li>Be Present! </li></ul></ul>
  23. 32. www.ForwardProgress.NET

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