Linkedin Training Basic


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Introductory lesson on LinkedIn for those that are new to the site.

This lesson is intended to be taught hands on, so many of the questions are answered during the lesson.

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Linkedin Training Basic

  1. 1. LinkedIn: An introduction to professional social networking Presented by James Pendergrass
  2. 2. Topics Covered
  3. 3. What is LinkedIn ?• LinkedIn is part of what is known as the “Social Media Revolution” that includes Google, Facebook, Twitter, Youtube, Flickr, and more.•• LinkedIn allows you to go beyond a resume or cover letter and gives you the ability to showcase your work experience, skills, education, portfolio, and more!
  4. 4. What is LinkedIn ?• LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas and opportunities with a broad network of professionals.• Worlds Largest Professional Network with over 175 million members.* • Over 20 million students and recent college graduates.*• Over 1,000,000 Groups (majority are employment related)* *
  5. 5. Common Terminology
  6. 6. Can I use LinkedIn to BuildBusiness Relationships and Recruit? Absolutely!
  7. 7. Accessing my LinkedIn Account• Cloud based account (not stored locally)• Access from devices such as:• Laptop• Desktop• iPod• Smartphone (iPhone, Android, Windows Phone, etc.)• Tablets (iPad, Android, Windows)
  8. 8. Steps to set up a LinkedIn Account• Creating a LinkedIn Account - STEP BY STEP PROCESS • Add Photo and Basic Information • Write a Summary • Add Jobs (include ALL of your jobs) • Add Skills, Expertise, Links, Honors, Interests, Volunteer Experience, • Fill out your Industry, Contact Information and postal code • Add Education and Additional Information • Connect!!!
  9. 9. Profile Building• The more you do, the more contacts you could have in your LinkedIn network!• Fill out your LinkedIn profile.• Check for former colleagues and classmates who are on LinkedIn by using specific LinkedIn search tools.• Import your Outlook contacts.• Import your Webmail contacts.• Check for people who share a group or affiliation with you.
  10. 10. Profile Building continued...• Go through your business cards for potential contacts and search for them on LinkedIn. Send them an Invite or Request to Join.• Search through your 1st degree network connections.• Advertise yourself through LinkedIn Answers.
  11. 11. LinkedIn Navigation Bar
  12. 12. Home Find People you might know Status Update Who has viewed your profileLinks Updates
  13. 13. Profile Profile Picture URL Experience
  14. 14. Enhancing your LinkedIn Profile• Create a customized URL. For example, you can set up your LinkedIn profile to be found at instead of the default, which could be • This is good when networking with other professionals, helps make you look professional, and is easier to remember. • USE IT ON YOUR BUSINESS CARDS!• Add as many past employers as you have had so former co- workers can find you.• Make sure your professional headline emphasizes keywords you want to use to promote yourself.
  15. 15. Enhancing your LinkedIn Profile• Make your profile public and set it to Full View so your LinkedIn profile will show up in web search results. • You can set the account to private, but it will make it more difficult for you to be discovered and connect with other professionals.• Add links from your LinkedIn profile to web sites you are trying to promote like your blog, e-commerce store, or company web site.• For web site links that you add to your profile, select other and rename each link to include meaningful keywords. • Avoid using generic name such as “My Blog”. Instead use a name that will bring attention to your site, such as “James’s Career Crossroads Blog.”
  16. 16. Enhancing your LinkedIn Profile• Include an e-mail addresses in your profile so people can connect with you.• LinkedIn does not display your e-mail addresses to the public; they simply keep your e-mail addresses on file when someone tries to connect with you.• Fill out the Summary field of your profile with critical skills and important career-related keywords, and fill out the Skills section.
  17. 17. Enhancing your LinkedIn Profile• Add a link to your LinkedIn profile in your e-mail signature file.• Use the People You May Know feature.• Meet people on LinkedIn (through LinkedIn Answers, Groups, Jobs, and People Search) and then invite them to your network.
  18. 18. Recommendations• Recommendations help illustrate your achievements, project credibility, and show why people enjoy working with you.• Ask your 1st degree trusted contacts for recommendations and reciprocate.• When recruiters look at the recommendations you’ve received, it gives them a better snapshot of your abilities.
  19. 19. Groups• Discover popular topics in your profession or area of interest.• Be an active participant, be visible.• Follow top contributors.• Post relevant Topics, Jobs, Events• Start a Poll• Gain access to new LinkedIn members who may be good connections.
  20. 20. LinkedIn Polls• Polls allow you to pose business or research related questions to your groups.• Increase visibility• Gain new insight and knowledge
  21. 21. LinkedIn Answers• New Feature on LinkedIn to encourage active engagement.• Allows you to answer questions and show that you are an expert in that area, or you can get feedback on questions that you may have.• The more questions you answer, the more opportunities you will have to be recognized as being knowledgeable in that subject.
  22. 22. Applications for LinkedIn• LinkedIn has value added applications such as:• Amazon Reading List• Tripit• Wordpress• SlideShare*These allow your network, or potential LinkedIn connections, to learn more about your projects, preferences, and activities.
  23. 23. Jobs• Basic search allows you to use keywords to search for jobs posted on LinkedIn.• Using advance search allows you to better define your search and add location information (what city/state you want to look).• If no jobs are posted, the search engine uses SimplyHired to search for jobs outside of• You can save jobs you’ve looked at to review later, and save searches so you can run them at a later time.
  24. 24. Companies• Discover popular companies in your profession or area of interest.• Search for jobs posted by each company.• Find people you can connect with, or connections that can connect you, at the company.
  25. 25. Modifying Account Information• Can I change my email address?• Can I Edit my Profile?• Can I change my password and settings?• Can I change my notification settings (Email alerts)?• Can I link to my other social media accounts?• Can I allow or deny access to my account?
  26. 26. Things NOT to do on LinkedIn• Post when you are emotional or give/share personal information. • Common-sense• Spelling or grammar errors present on your profile.• Fail to provide anything of value.  • Make a contribution – information, a link, comment• Failing to provide links to other sources. • One of the most valuable parts of LinkedIn is making it easy for people to discover new articles, Web sites, or provide referrals.
  27. 27. Some Great LinkedIn Resources…• • The official site for LinkedIn where you can find tutorials, webinars and step by step assistance.• “LinkedIn for Dummies” • Comprehensive book with lots of information on how to use LinkedIn.
  28. 28. Wrap-UpQuestions???