The difference between content marketing and great content #socialfresh
FAVES + CO. !
-(How Clients Buy: The Benchmark Report On Professional Services Marketing
And Selling From The Client Perspective)!
62% of buyers of
they would be
to learn more about
a potential service
provider through an
article or story!
• People remember it!
• Involves an emotional connection!
• Written, visual and audio!
Share, care or swear! !
WHAT DOES GREAT
CONTENT LOOK LIKE?
• Read more than the
headline or watch more than
3 seconds of your video (!
• Share on more than one
• Email or text it to a friend or
• Trends online (e.g. front
page of Reddit)!
• Stands the test of time!
Your readers will tell you.!
• 80% of people will
• But only 20% of
those people will
read the rest of
CHECKLIST: trustworthy, credible, interactive, actionable,
emotional, unique or relevant.
YOU THINK LOOKING THIS
GOOD JUST HAPPENS?
• Creative Director
• Copy Editor
• Photographer and
• Senior Writers
• Monitoring and analytics
Great writers who “get people,” understand your industry
and know how to create for the web and mobile.!
TREAT GREAT CONTENT WITH
THE REVERENCE IT DESERVES
And, no not everything is great.
• Headline: optimized for search, compelling, no more than 100
characters (approximately two sentences)!
• Teaser / subhead / lead / nut graph: optimized for search, link
to access main story content, bold key words and phrases!
• Front page photo: square image, cropped, re-sized
appropriately: .JPG, .png or .GIF!
• Full article main photo: 600 x 600, center!
TRENDING NOW! FUN AT
THE CABLE SHOW
• National Cable Show
• Cox Communications
• No news
• #3 trending topic on
Giveaway, Twitter chat, pre-recorded daily recap and
announcement videos, live blog, tweet, Facebook!
2013 Licensing Expo More than 19.5M online impressions over 2 days
(Twitter, Instagram, Facebook, YouTube, Vine, Blogs and RebelMouse)!
TIP: GREATNESS CHECKLIST
ON YOUR ED CAL
Check out Evernote, GatherContent or
DivvyHQ—or a Wordpress plug-in.!
5 to 10 posts per day, plus email,
plus social shares !
1/3 of each Curate. Aggregate. Original.!
THE PINTRISTIFICATION &
INSTAGRAMIZATION OF CONTENT
If you like it, then you should have put
a ﬁlter on it. #greatcontent!
EVERY SINGLE POST NEEDS A PIN-WORTHY PHOTO
More Likes Than
And, let’s face it, animated GIFs are
pretty much gold on Tumblr.!
7 APPS FOR CREATING GREAT
VISUALS FROM YOUR PHONE
1. Phonto !
3. News Booth!
GREAT WRITTEN CONTENT GIVES
PEOPLE MORE W/O MAKING THEM ASK
• A winning
anecdotal, facts and
stats, prescriptive to-
• Recommends other
content you’ve created!
• Links to important site
tags within the article
There are plug ins for Wordpress that will generate “related articles,” but
also take the time to reference links in post and do curation “by hand.”!
GREAT CONTENT SOMETIMES
NEEDS A LITTLE SEEDING
(get by with a little help from your friends)
Tweeting cuts indexation time by 50% and reduces the
time it takes Googlebot to ﬁnd your content from 2 hours
to :02 seconds!
WhiteFire, an SEO Company
LET IT BREAK ALL THOSE
“According to Alexa, Reddit generates more trafﬁc
than The New York Times, Fox News and Skype,
with approximately 70 million unique visitors a month
and around ﬁve billion page views.” !
-Jay Caspian King, New York Times!
Are you ready?!
• Do Share!
Use workhacks to optimize output and
automate, where appropriate
I love to work with
Email firstname.lastname@example.org or tweet
@Prsarahevans me. !
A particular slide catching your eye?
Clipping is a handy way to collect important slides you want to go back to later.