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NBC Internship Presentation

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NBC Internship Presentation

  1. 1. NBC Universal: Internal Communications Presented By: Rachel Sigley Cooperative Education Work and Learning Report
  2. 2. On January 8, 2007 my internship began at NBC Universal. For years I had grown up watching the station and now I was going to get the chance to see how all of the “magic” happened. I did not know what to expect, but looking back between day one and now, taking the internship at NBC has been one of the best choices I have made during my academic years. Over the last several months I have had the opportunity to gain a lot of experience in the business world beyond what the classroom has been able to adequately teach me and I am hoping to properly convey in the rest of my presentation just how great those experiences have been. P E R U D E L
  3. 3. NBC + Universal = NBCU NBC Universal is a company that produces, develops, and markets entertainment, information, and news on a global scale making it one of the world’s largest media companies.
  4. 4. NBC + Universal = NBCU In 2004 NBC merged with Vivendi Universal expanding the company beyond television and into film and theme-parks. The company is currently 80% owned by GE, with the other 20% being maintained by Vivendi. Mission:
  5. 5. Communications corporate internal <ul><li>Position the company as being socially responsible </li></ul><ul><li>Establish company executives </li></ul><ul><li>Prepare press releases, media questions </li></ul><ul><li>Connect employees </li></ul><ul><li>Keep company intranet up to date </li></ul><ul><li>Company newsletters </li></ul><ul><li>Employee contests </li></ul>
  6. 6. <ul><li>Company Intranet </li></ul><ul><li>Research company websites to update company calendar </li></ul><ul><li>Assist in bi-weekly News, Views & Happenings </li></ul><ul><li>Write stories for company intranet </li></ul><ul><li>Intern Networking Newsletter Contest </li></ul><ul><li>Company contact list </li></ul><ul><li>Product Research </li></ul>Cooperative Education Report
  7. 7. (Intranet) (ECS) <ul><li>Proofreading </li></ul><ul><li>Check for broken links </li></ul><ul><li>Upload stories onto intranet using ECS </li></ul><ul><li>Compiled and added all of NBCU’s external sites to intranet </li></ul>Company Intranet
  8. 8. <ul><li>Update company calendar </li></ul>Company Intranet Made use of Adobe Photoshop to create images of logos and photos for site
  9. 9. Writing When two new NBC shows were set to premiere with characters both of whom were detectives in their own way, I was asked to write a piece introducing the two new shows. Then prior to the shows premiere on NBC, the story was posted on the company intranet for all employees to see
  10. 10. Writing Following one of the most successful international box office launches in recent times, I was asked to compile a brief piece outlining the details of the launch of Universal’s latest comedy “Hot Fuzz” to be included in the companies bi-weekly News, Views & Happenings newsletter.
  11. 11. <ul><li>Used the company directory and individually mailed out 400+ e-mails to employees on the list asking them to verify their contact information </li></ul><ul><li>Sorted response and organized maintenance of documents </li></ul><ul><li>Completed and formatted finalized contact list </li></ul><ul><li>E-mailed new contact list to each individual on the list </li></ul>Company Contact List
  12. 12. <ul><li>Helped with the corporate raffles. </li></ul><ul><li>Two particular big ones followed: </li></ul>Corporate Contests Westminster Dog Show Oscars
  13. 13. <ul><li>Organize, Catalog, and Store years worth of NBC TV and news broadcasts </li></ul><ul><li>Check News, Views & Happenings before it gets sent out to all employees to make sure: </li></ul><ul><ul><li>No grammatical errors </li></ul></ul><ul><ul><li>All of the information is factual </li></ul></ul><ul><ul><li>Links embedded in the newsletter work properly </li></ul></ul><ul><li>Product Research of microphones for a new podcast venture NBC is looking to move into. </li></ul><ul><li>Displayed company posters across each floor of the Rockefeller Plaza building </li></ul><ul><li>Digitize videos so they could be uploaded onto the company intranet </li></ul>Other Opportunities Performed
  14. 14. <ul><li>I did not want to get my hopes up about what to expect, nor did I have any clue what my time at NBC would hold so I did not go into my internship with many expectations. My biggest objectives were my hope to gain more experience in a corporate environment and perhaps narrow down where it is I would like to work when I have completed by business degree </li></ul><ul><li>Throughout the course of the spring semester I grew a lot and was able to gain a lot from the experiences afforded to me as a result of being at NBC </li></ul>Cooperative Education Learning Objectives
  15. 15. <ul><li>I gained the ability to feel more comfortable in a corporate environment. While I did not overcome my shyness as much as I had hoped, I do feel I will be more capable of being successful in my future corporate experiences. </li></ul>Cooperative Education Learning Objectives <ul><li>I learned how to interact with colleagues and how it differs from how I would normally interact with friends and classmates. </li></ul>
  16. 16. Cooperative Education Learning Objectives <ul><li>I learned a great deal about the entertainment industry. This helped me to discover I enjoy working in entertainment and it is an industry I would like to work in after I receive my degree </li></ul><ul><li>Through help from my supervisors and employees I learned how to improve my writing ability </li></ul>
  17. 17. <ul><li>Prior to working at NBC I had spent a year as an intern at Morgan Stanley. NBC taught me that not all companies have the same corporate environment. </li></ul>Work Experience Analysis The internship afforded me the opportunity to gain experience and learn first hand concepts that teachers are unfortunately inadequately able to convey in the classroom
  18. 18. <ul><li>One of the things I enjoyed most about working at NBC is that everybody was friendly and always willing to help me in no matter what it was I sought help in. </li></ul><ul><li>I enjoyed getting to meet with employees from different branches of NBC. I got to learn about their jobs and about their area of the industry. </li></ul>Work Experience Analysis (Courtney Davis, Chris Steib)
  19. 19. <ul><li>Watched history in the making as Jeff Zucker replaced Bob Wright as President of NBC </li></ul><ul><li>Learned a lot in the field of marketing (my concentration) through watching the NBC LA Development Broadcast </li></ul>Work Experience Analysis
  20. 20. <ul><li>Some days were harder then others. </li></ul><ul><li>Some days were hectic. </li></ul><ul><li>Some days were boring. </li></ul><ul><li>However, everyday in some way turned into a learning experience for me and taught me things that would take weeks to properly convey in a classroom, if it was even possible. If I was in the position of having the opportunity to do it all over again, I would without hesitation. I am thankful for having the opportunity and would think that anybody given the chance to intern for a company like NBC Universal (or a chance in any industry they are interested in) they should give it a chance. </li></ul>Was it worth it?
  21. 21. The End