10 years of google

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A look at the decade since Google started

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10 years of google

  1. 10 years of <br />Looking back at a decade of search that reshaped the web<br />
  2. This year Google celebrates it’s 10th anniversary <br />Just how much impact has it had?<br />
  3. The Prequel<br />A long, long time ago, in an internet generation far, far away from the <br />21st Century, there were literally thousands of search engines.<br />A handful, 10 or so of them controlled most of cyberspace. <br />But then a new presence in the force appeared and started to win the battle for supremacy of the entire galaxy. <br />I mean Internet<br />
  4. Remember these?<br />The<br />Jurassic<br />Period<br />
  5. And thousands more...<br />
  6. Some have disappeared<br />Some have been re-invented<br /><ul><li>Alexa – web information tool
  7. ASK – an article community site</li></ul>Some exist somewhat or completely unchanged<br /><ul><li>IntelSeek, AllTheWeb, Webcrawler</li></ul>Many others became directories<br />Making sense of it all<br />
  8. But, why didn’t they work?<br />There were literally thousands of search engines. They all did a terrible job at search<br />If you wanted to find something, you had to spend an awful lot of time looking!<br />They each tried different strategies but in the end, they all shared the same common mistakes....<br />Making sense of it all<br />
  9. Timeline<br />1960’s “ARPA-net” – first networked internet<br />1990’s “HTML Web”<br />2004 “Web 2.0<br />1995 Microsoft launches IE3 <br />2000 Google reaches 1 billion index – largest search engine<br />
  10. 1990’s Search Engines<br />Search Engines in the 1990’s used library-book style indexing. Search Engines would crawl a page and index it based on content and keywords meta-data. Meta-data tags mushroomed; companies offering meta-data “optimisation” mushroomed too. Sites were loosely categorised by industry, type or location. <br />It really didn’t work<br />
  11. Where it all went wrong<br /><ul><li>Webmasters wrote their own meta content
  12. Manually submitted and categorised their own site/sites
  13. Birth of Meta-tag spam
  14. “1990’s” SEO is born</li></ul>Nobody thought anyone would fiddle the tags !?!<br />Online <br />Example<br />
  15. But that was only the start<br /><ul><li>Searches returned every matching page from a site
  16. So a search for “Windows Service Pack” would return thousands of pages of results just from Microsoft.com</li></ul>What if you wanted something different?<br />
  17. You couldn’t find what you needed<br /><ul><li>Webmasters, marketeers, SEO’s, affiliates soon worked out how to fiddle the system
  18. Search Engines thought that the answer was amassing the greatest content
  19. Monetisation model: charge for indexing</li></ul>People didn’t couldn’t use Search engines like they do now<br />
  20. Internet Marketing: 90’s style<br /><ul><li>Banner Marketing was huge: Microsoft had an enourmous solution with bCentral
  21. SiteRings (like Yahoo!) were all the rage
  22. The traffic sources were mostly direct instead of search</li></ul>People didn’t couldn’t use Search engines like they do now<br />
  23. Generating traffic: 1990’s<br />
  24. Generating Traffic:90’s style<br /><ul><li>92% of companies in North America used banner ads
  25. 65% used e-mail
  26. Search Engine Placement was considered effective less than 5% of the time</li></ul>Source: PriceWaterhouseCoopers<br />People didn’t couldn’t use Search engines like they do now<br />
  27. <ul><li>Development of PageRank
  28. Cut down on spam
  29. Probably the biggest thing marketers dont understand
  30. Provided better results = happier users
  31. Simplified the User screen – just a searchbox!
  32. Limited domains to showing just once per page
  33. Probably one of the major changes
  34. Let smaller sites rank alongside the biggest
  35. Feeling Lucky</li></li></ul><li>Meant that sites need community rating<br />Sites had to have popularity<br />More important sites got more votes<br />More links out = less votes per link<br />The most confused part of internet marketing = major reduction of spam<br />Users couldn’t self vote<br />Probably the main reason for calling SEO snake oil<br />
  36. How has it changed us?<br /><ul><li>2 out of 3 visits to websites now come from Google – displacing all other routes
  37. Ten times as many users in 2010 use Google to go directly to a site instead of using the address bar
  38. We use Google as a starting place to use the web</li></ul>How many people show people the internet from Google?<br />
  39. Stacking the numbers<br />34k<br />Searches per second on Google (Feb. 2010)<br />600<br />Tweets per second on twitter (Feb. 2010)<br />2/3<br />Number of visits on the web that originate at Google<br />57%<br />% of Mothers who use search BEFORE making any off -line purchasing decisions (source: Microsoft, 2010; 1000 respondents)<br />70%<br />% of Mothers who use search BEFORE making any online purchasing decisions (source: Microsoft, 2010; 1000 respondents)<br />
  40. In Summary<br />Google found a gap in the market, and exploited it. They found the best way to index websites and the best way to search through them.<br />Google has made search bigger, faster and easier<br />It didn’t just become the largest search engine, it became the largest driver of traffic on the planet<br />
  41. Thank you...<br />I’ve been working in online marketing for 15 years. Its my passion. If you have any questions at all, I’d love to hear them!<br />@PrimaryPosition<br />Blog<br />info@primaryposition.com<br />http://ie.linkedin.com/in/davidquaid<br />PrimaryPosition.com <br />

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