10 Ways To Make Social Media Work For You
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10 Ways To Make Social Media Work For You
- 1. Because you’re not just another pretty face
- 2. Where is your advertising dollar going? • TV • Radio • Print • Direct Mail • Coupon Books • Phone Books You Need It!
- 3. Social Media is Inexpensive Posting information on the web is FREE Information is posted on the web FOREVER Potential Customer Reach is UNLIMITED You Need It!
- 4. What is your best advertisement? You Need It!
- 5. Social Media is Permission versus Interruption You Need It!
- 6. Social Media is Customer Driven • Conversation • Communication • Ratings • Reviews • Customer Support • Customer Driven Ideas, Programs and Products You Need It!
- 7. Social Media is Everywhere • 9 out of 10 Internet users visit a Social Media site monthly • 5 1/2 hours/month average are spent on Social Media sites • Nearly 1 out of every 8 minutes online is spent on Facebook Neilson You Need It!
- 8. Which Social Media Site Is Best For You? You Need It!
- 9. 10 Ways To Make Social Media Work For You 1) Create your Profiles 2) Use the appropriate Profile name and picture 3) Customize your Profile 4) Don’t Over Post 5) Create Events 6) Create a Blog 7) Display your Social Media badges on all of your internet and printed materials 8) Watch your Privacy Settings 9) Monitor Your Sites 10) Have a Social Media Policy Guide You Need It!
- 10. 1. Create Your Profiles Fill every field! Create your own! You Need It!
- 11. INCLUDE YOUR WEBSITE PHONE NUMBER AND ADDRESS Need I say more? You Need It!
- 12. 2. Use an Appropriate Profile Picture LinkedIn “Professional” headshot Facebook, Twitter creative, playful Edit Photo so thumbnail looks right You Need It!
- 13. LinkedIn Profile Picture Creative Approachable Professional Also Professional Logo? Who are YOU? Family? Friend? Business Partner? Um, I’m confused You Need It!
- 14. Facebook Profile Picture Logo Product Staff Storefront Be Creative! You Need It!
- 15. Check the Thumbnail You Need It!
- 16. 3. Customize your Profile with pictures, background, tabs You Need It!
- 17. 4. Don’t Over-Post! • Vary times of day • Vary the days • Have Staff post • Encourage dialogue • Ask questions • Scheduling Software – Sendible, SocialOomph • Link Facebook/Twitter/Linked In – Ping, Hootsuite, Yoonoo You Need It!
- 18. Always add photos, videos and links • Draws attention to your post in the feed • Adds credibility • Search Google for images You Need It!
- 19. 5. Create Events • Create Events on Facebook and LinkedIn • Post on Eventful and Eventbrite • Monthly specials • Reminders (vaccinations, flu shots, annual checkups, floss) • Special events You Need It!
- 20. 6. Create a Blog Short for “Web-log” Easy and effective way to share information and insights Showcase your expertise to a worldwide audience New posts every week or two You Need It!
- 21. 7. Show Your Badges, Profile Names You Need It!
- 22. 8. What about security and privacy? You Need It!
- 23. 9. Reputation Monitoring • Google Alerts (http://www.google.com/alerts) • Google Blog Search (http://blogsearch.google.com) • Twitter Search (http://search.twitter.com/) • SiteVolume (http://www.sitevolume.com/) • SocialMention (http://www.socialmention.com/) • SocialCast (http://socialcast.com/) • Enterprise-class solutions: Omniture, Radian6, Techrigy You Need It!
- 24. 10. Have a Social Media Policy Guide How much time is allowed on Social Media? Who handles complaints? Separate business and personal profiles Give credit where credit is due: cite sources Respect HIPPA Do not divulge proprietary information Recognize and comply with copyrights, patents, and trademarks You Need It!
- 25. 11. Be Transparent Respectful Authentic Careful Approachable Responsive Creative Truthful Active Have Fun! You Need It!
- 26. Participate in the Conversation You Need It!
- 27. Social Media is Here to Stay You Need It!
- 28. You Need It!
- 29. Face it …Social Media Marketing Media Channel Analysis Profile Creation and Development Site Maintenance and Monitoring Mobile Marketing QR Codes Reputation Monitoring Training Ghost Writing Point of Purchase Displays Strategic Planning and Partnership Creative – Insightful Personal - Professional - Proactive
- 30. Face It! Social Media Marketing Sue Ann Kern 435-201-8610 SueAnn@FaceItSocialMedia.com www.FaceItSocialMedia.com www.linkedin.com/in/sueannkern facebook.com/sueann.kern SueAnnKern
Editor's Notes
- More than one-half (52%) of surveyed small and medium-sized businesses (SMBs) say they use social media to promote their businesses, BIA/Kelsey
- Load the profile with information about your services, products
- 32x32 pixel thumbnail851x315 coverpicture
- 22% plan to have a video on YouTube over the next 12 months. BIA/Kelsey
- WebsiteEmail signatureMarketing MaterialsPoint of purchase diplaysHyperlink the badge to your social media profileAlso – have share buttons so that your connections can share your information with their connections
- It is reasonable to have concerns about viruses and malware which can affect the company’s IT system.It is also a valid concerns about imperiling the company’s reputation and the potential for confidential company information to be leaked.However, this can happen with or without social media. If your company has internet access, you have the potential for viruses. And it doesn’t take a computer for a disgruntled employee or customer to damage your reputation.Plus, many of these people are on social media personally, so they will talk regardless of whether or not your company participates. The key is to join the conversation, monitor your online reputation. Pay attention to privacy settings.Do what you can to avoid the problem in the first place, and then acti immediately if anything is found.Implement firewalls and update anti-virus softwareEnact a companywide Social Media PolicyEducate and train staff about appropriate online activityUpload software that regulates employee social networking activityMonitor your company’s reputation