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Top 10 Tourism Tips, Tools and Resources to Create, Curate and Newsjack your Social Media Content, to Keep your Customers Connected and Coming Back for More

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Top 10 Tourism Tips, Tools and Resources to Create, Curate and Newsjack your Social Media Content, to Keep your Customers Connected and Coming Back for More

Top 10 Tourism Tips, Tools and Resources to Create, Curate and Newsjack your Social Media Content, to Keep your Customers Connected and Coming Back for More

By Lisa McKenzie
Social Branding & Marketing Strategist at McKenzie Moxie Media |
Chief Bliss Instigator at Blissonomic$ |
Keynote Speaker | Social Media Teacher at Concordia University

Your customers are making purchasing decisions based on many factors including customer ratings and feedback. What if your guests were so enchanted with their experience with your brand, that they started sharing and telling all their friends and family before they've even left your site, on or off-line?

Discover the TOP 10 Tips, Tools and Resources to producing and sharing social media content that will not only simplify your current process but that will keep your customers engaged and hitting the share button.

Join this webinar to learn:
1- How to create relevant and timely content to share on social media
2- Where to find and leverage tourism related questions people are currently typing into Google
3- How to create visuals that humanize your brand
4- How to find and use the right hashtags so your content is easy to find
5- How to newsjack and capitalize on the right trends and news stories to bring more attention to your brand


BIO

Lisa McKenzie is the founder of McKenzie Moxie Media and Chief Bliss Instigator at BLISSONOMIC$. She is a sought after social branding and marketing strategist who specializes in working with worldwide entrepreneurs and business leaders to develop their social influence, attract and engage their best clients, and increase their sales. She consults and speaks on breaking the social media rules, conquering overwhelm and connecting “the scattered social dots” in a way that makes dollars & sense for your business.

Lisa is also a keynote speaker and social media teacher at Concordia University in Montreal, where she delivers the goods with the perfect mix of vision, clarity and brilliance for demystifying and guiding everyone from students to CEOs through the intricacies of social media. She is a passionate online connector with her finger on the pulse of the latest trends and tools you need to optimize your social marketing. Her clients and colleagues describe her as on-fire and engaging with a thirst for adventure that is truly contagious as she inspires others to join along.

For more information about Lisa, visit her website http://www.lisamckenzie.com/

Top 10 Tourism Tips, Tools and Resources to Create, Curate and Newsjack your Social Media Content, to Keep your Customers Connected and Coming Back for More

By Lisa McKenzie
Social Branding & Marketing Strategist at McKenzie Moxie Media |
Chief Bliss Instigator at Blissonomic$ |
Keynote Speaker | Social Media Teacher at Concordia University

Your customers are making purchasing decisions based on many factors including customer ratings and feedback. What if your guests were so enchanted with their experience with your brand, that they started sharing and telling all their friends and family before they've even left your site, on or off-line?

Discover the TOP 10 Tips, Tools and Resources to producing and sharing social media content that will not only simplify your current process but that will keep your customers engaged and hitting the share button.

Join this webinar to learn:
1- How to create relevant and timely content to share on social media
2- Where to find and leverage tourism related questions people are currently typing into Google
3- How to create visuals that humanize your brand
4- How to find and use the right hashtags so your content is easy to find
5- How to newsjack and capitalize on the right trends and news stories to bring more attention to your brand


BIO

Lisa McKenzie is the founder of McKenzie Moxie Media and Chief Bliss Instigator at BLISSONOMIC$. She is a sought after social branding and marketing strategist who specializes in working with worldwide entrepreneurs and business leaders to develop their social influence, attract and engage their best clients, and increase their sales. She consults and speaks on breaking the social media rules, conquering overwhelm and connecting “the scattered social dots” in a way that makes dollars & sense for your business.

Lisa is also a keynote speaker and social media teacher at Concordia University in Montreal, where she delivers the goods with the perfect mix of vision, clarity and brilliance for demystifying and guiding everyone from students to CEOs through the intricacies of social media. She is a passionate online connector with her finger on the pulse of the latest trends and tools you need to optimize your social marketing. Her clients and colleagues describe her as on-fire and engaging with a thirst for adventure that is truly contagious as she inspires others to join along.

For more information about Lisa, visit her website http://www.lisamckenzie.com/

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Top 10 Tourism Tips, Tools and Resources to Create, Curate and Newsjack your Social Media Content, to Keep your Customers Connected and Coming Back for More

  1. 1. • Social Marketing Strategist • Teacher at Concordia University • Keynote Speaker • Co-Author of 6 books on Social Media Social since 2007
  2. 2. Our time together. Top 10 Tourism Tips, Tools + Resources 1. How to create relevant and timely content to share on social media 2. Where to find and leverage tourism related questions people are currently typing into Google 3. How to create visuals that humanize your brand 4. How to find and use the right hashtags so your content is easy to find 5. How to newsjack and capitalize on the right trends and news stories to bring more attention to your brand
  3. 3. Create brand congruence and consistency. ①
  4. 4. Today’s REALITY If I can’t find you online, you don’t exist.
  5. 5. YOU need to define your brand or someone else will do it for you.
  6. 6. Serious Funny Inviting Motivating Inclusive Exclusive Brand Voice Your creative & professional tone, attitude, values and beliefs. Community driven
  7. 7.  Transparent  Authentic  Direct  Motivational  Supportive  Experienced  Expertise in • social branding • social marketing • social influence Brand Voice/Tone
  8. 8. Brand Visuals
  9. 9. CONGRUENT Social Brand
  10. 10. Create visuals that humanize your brand. ②
  11. 11. We are incredible at remembering pictures. Hear a piece of information, and three days later you'll remember 10% of it. Add a picture and you'll remember 65%. - John Medina, Developmental molecular biologist, and author of the New York Times bestseller Brain Rules Content Visuals
  12. 12. I am most in FLOW when ____________ How Do You PLAY?
  13. 13. Custom size 490 x 600 px Social Media template 800 x 800 px Facebook template 940 x 788 px Optimize your image size
  14. 14. Optimize your image size for MOBILE Make sure the text in image is AT LEAST the size of the text in the caption (intro to post).
  15. 15. Video Cisco projects that global internet traffic from videos will make up 80% of all internet traffic by 2019. - Cisco Visual Index Networking * 85% of videos on Facebook are watched without sound
  16. 16. Live Video People spend more than 3x more time watching a Facebook Live video on average compared to a video that’s no longer live. This is because Facebook Live videos are more interesting in the moment than after the fact. - Facebook Newsroom
  17. 17. Polls for Groups
  18. 18.  Check list  Cheat sheet  Business white paper  Self-Assessment test  Contest  Quiz Types of Content you can create, post to your blog 1st, then post link to social:  Video how-to  Video product demo  Audio interview  Slide deck
  19. 19. INFOGRAPHICS Source: Ard na Sidhe Country House, Ireland
  20. 20. Find and leverage tourism related questions people are currently typing into Google. ③
  21. 21. Create relevant and timely content to share on social media. ④
  22. 22. Reaching your Audience
  23. 23. The best content is contextual content, tailored to who you want to attract and based on: - what they need - what their goals are - what they struggle with - what will solve their problem - what will help them grow Ultimately, what will create a memorable transformation.
  24. 24. They just know me so well. It’s like they are in my head. I always feel so taken care of. I’m blown away by the service here. #FanForLife Need to tell all my friends about this place. So family-friendly, I don’t have to worry about a thing.
  25. 25. # # # # # # # # # # # # # #
  26. 26. Connect with us on:
  27. 27. Find and use the right hashtags so your content is easy to find. ⑤
  28. 28. • Keywords are descriptions, topics, that best describe your expertise, industry and your clients needs. • Keywords help your audience see themselves in your posts and categorize your expertise. • Keywords are CRITICAL to getting FOUND on Social Networks. Without keywords, your social profiles and posts fall into a black hole. Using Keywords to be Found Online
  29. 29. Dashboard to manage, schedule your content and track keywords and hashtags * Reminder only
  30. 30. Connect with groups that need your expertise. ⑥
  31. 31. Join Social Media Groups
  32. 32. Newsjack + capitalize on the right trends + news stories to bring more attention to your brand. ⑦
  33. 33. Source: David Meerman Scott
  34. 34. Newsjacking Source: David Meerman Scott
  35. 35. Newsjacking With over 2 million+ mentions about the royal baby, Starbucks was one of the first brands to newsjack this story and garner close to 1,5k retweets.
  36. 36. Oreo Superbowl Blackout Tweet
  37. 37. AT&T 911 Memorial
  38. 38. Newsjacking Sources TRENDING keyword, hashtags + stories
  39. 39. Build relationships for journalists at HelpAReporter.com Newsjacking Sources
  40. 40. Your Social Currency is built one post and one relationship at a time.
  41. 41. Recognize & Reward. ⑧
  42. 42. I’ve got a Crush on You
  43. 43. Fun Park’s Fun Families of the Day!
  44. 44. Keep your customers connected and coming back for more. ⑨
  45. 45. Source: CVENT Source: https://www.behance.net/gallery/15826593/Nike-Crosstown- Running-social-media-feed-wall Connected by your #hashtag Social Feeds + Social Walls
  46. 46. Guest relationships – the Social Way Source: http://www.boredpanda.com/hotel-guest- challenge-housekeepers-azerbaijan
  47. 47. Trending. ⑩
  48. 48. Takeovers - Having an influencer LIVE stream host on behalf of your brand to reach targeted audiences
  49. 49. LIVE Streaming or Posting on ANY of your Channels
  50. 50. Thank You! LisaMcKenzie.com Linkedin.com/in/DivaLisaMckenzi e Want a copy of this presentation? Email me at Lisa@LisaMcKenzie.com

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