Social Media for Events:Engaging ParticipantsBefore, During and After
Introducing…Us!Jessica Levin, CMPPresident,7 Degrees CommunicationsMidori Connolly, Chief AVGirlPulse Staging and Events(and 7D!) Jessica and Midori creating their “No Fear Zone” at a recent Social Tech Clinic!
Social Media Event Timeline BEFORE DURING AFTER Awareness Serving Listening Listening Listening Serving Serving Awareness Awareness
Choose Your Platform• Facebook• Twitter You can have TOO • Pinterest many places to connect. • Blog Select your pla6orm and use it well! • LinkedIn• YouTube• Other
Facebook Why are you using Facebook for your Organization or Meeting?
Three Ways to Connect Feature Personal Proﬁle Business Page Group Timeline Yes Yes No Connec8on Friend Like Invite Closed) (Open) (Open or Closed) Events Yes Yes Yes Updates Owner Admin Member Write on Wall Full control Full Control Full Control Apps Games, ac8vity Drive custom No tabs Docs No No Yes Photos Tagging Yes Yes Yes Chat Yes No Yes
Storytelling How Can You Tell YOUR Event Story?
Visit the history of your organization or event. When were you founded? Celebrating an anniversary? Timeline makes the past accessible! Display custom tabs for better engagement! Pin a post to the top of the pagefor better visibility. Like pages of interest to your audience.
WHAT’S YOUR STORY? WHAT’S YOUR COMMUNITY STORY?
Case Study #2: Capital Hoedown Elaborate contest powered by Ourstage app.
Case Study #2: Capital HoedownSimple custom page communicates this fun contest!
EdgeRank and Engagement “How does News Feed determine which content is most interesting? The News Feed algorithm uses several factors, including:how many friends are commenting on a certain piece of content, who posted the content, and what type of content it is (e.g. photo, video, or status update). If you feel you are missing stories youd like to see orseeing stories in your News Feed that you dont want tosee, use the different News Feed controls to adjust your settings and give us feedback about your preferences.”
Awareness/Listening: Hashtags• Reference tag• Depicted by #• Establish a hashtag for your event or organization.• Communicate hashtag on all materials.• “Backchannel”• Collect Twitter handles.• Handles on badges.
Listening: Twitter Lists Segment people so you can read tweets that are RELEVANT to you.
Listening, then Awareness:Twitter Chats• Tweetchat.com• Twitter Chat Schedule