Productivity Apps


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Productivity Apps

  1. 1. Social Media for Events:Engaging ParticipantsBefore, During and After
  2. 2. Introducing…Us!Jessica Levin, CMPPresident,7 Degrees CommunicationsMidori Connolly, Chief AVGirlPulse Staging and Events(and 7D!) Jessica and Midori creating their “No Fear Zone” at a recent Social Tech Clinic!
  3. 3. Social Media Event Timeline BEFORE   DURING   AFTER  Awareness Serving Listening Listening Listening Serving Serving Awareness Awareness
  4. 4. Choose Your Platform•  Facebook•  Twitter You  can  have  TOO  •  Pinterest many  places  to   connect.    •  Blog Select  your  pla6orm   and  use  it  well!  •  LinkedIn•  YouTube•  Other
  5. 5. Facebook Why are you using Facebook for your Organization or Meeting?
  6. 6. Human Behavior
  7. 7. Three Ways to Connect Feature   Personal  Profile   Business  Page   Group   Timeline   Yes   Yes   No   Connec8on   Friend     Like   Invite   Closed)   (Open)   (Open  or  Closed)   Events   Yes   Yes   Yes   Updates   Owner   Admin   Member   Write  on  Wall   Full  control   Full  Control   Full  Control   Apps   Games,  ac8vity   Drive  custom   No   tabs   Docs   No   No   Yes   Photos  Tagging   Yes   Yes   Yes   Chat   Yes   No   Yes  
  8. 8. Storytelling How Can You Tell YOUR Event Story?
  9. 9. Visit the history of your organization or event. When were you founded? Celebrating an anniversary? Timeline makes the past accessible! Display custom tabs for better engagement! Pin a post to the top of the pagefor better visibility. Like pages of interest to your audience.
  11. 11. YOUR Story: Cover Picture
  12. 12. YOUR Story: Cover Picture•  851 × 315 pixels•  Different for Profile Picture•  Change/Rotate (Before, During and After)•  No Promotion/Contact Info
  13. 13. YOUR STORY
  15. 15. Facebook Events Tip: If you use EventBrite for your event, it is integrated to automatically create a Facebook event!
  16. 16. Customization••••  Involver.comExample of Visit Salt Lake City using ShortStack to create a customized contest.
  17. 17. Targeted Messaging
  18. 18. Facebook Ads Promote Your Page With Facebook Ads
  19. 19. Live Stream Even Facebook uses Livestream to bring their event to remote attendees!
  20. 20. Social Point TM
  21. 21. Coming Soon: Facebook OffersSoon you will be able to givediscounts via Facebook Offers Offer will be sent to email addresses connected to Facebook account.
  22. 22. Case Study #1: #SoMeT
  23. 23. Case Study #1: #SoMeT
  24. 24. Case Study #1: #SoMeT Photo  Tagging  =  A  Great  Way  to  Create  Engagement  
  25. 25. Case Study #1: #SoMeT
  26. 26. Case Study #1: #SoMeTVoting powered by: OfferPop (Freemium service)
  27. 27. Case Study #2: Capital Hoedown Cross-promoting similar event Contests
  28. 28. Case Study #2: Capital Hoedown
  29. 29. Case Study #2: Capital Hoedown Elaborate contest powered by Ourstage app.
  30. 30. Case Study #2: Capital HoedownSimple custom page communicates this fun contest!
  31. 31. EdgeRank and Engagement “How does News Feed determine which content is most interesting? The News Feed algorithm uses several factors, including:how many friends are commenting on a certain piece of content, who posted the content, and what type of content it is (e.g. photo, video, or status update). If you feel you are missing stories youd like to see orseeing stories in your News Feed that you dont want tosee, use the different News Feed controls to adjust your settings and give us feedback about your preferences.”
  32. 32. Generating Awareness(…while Listening!) Today’s   Special!  
  33. 33. Awareness/Listening: Hashtags•  Reference tag•  Depicted by #•  Establish a hashtag for your event or organization.•  Communicate hashtag on all materials.•  “Backchannel”•  Collect Twitter handles.•  Handles on badges.
  34. 34. Listening: Twitter Lists Segment people so you can read tweets that are RELEVANT to you.
  35. 35. Listening, then Awareness:Twitter Chats••  Twitter Chat Schedule
  36. 36. Awareness: Promos/Specials •  Shhhhh:  today’s  secret  code     •  =   •  TWITTER!  
  37. 37. Listening: Reporting•  Twilert•  Search Hash•  TweetDoc
  38. 38. Listening: Aggregation
  39. 39. Listening/Serving: Crowd Sourcing You (or your clients) could go to the library You (or your clients) could surf the web Or, you can ask 100’s of your “followers”
  40. 40. Engagement Tool: Twitter Display•  TwitterFall•  Wiffitti•  Tweet Wall Pro•  Visible Tweets Make sure you know WHY you’re displaying tweets!
  41. 41. Engagement Tool: Polling•  Twtpoll•
  42. 42. Engagement Tool:Tweetups (or even Live Chat?)•  Twtvite•  Tweetvite
  43. 43. Awareness: Storify
  44. 44. Twitter Mobile ApplicationsiPhone Android •  Twitter •  Twitter •  TweetDeck •  Seesmic •  HootSuite •  Tweetdeck •  HootSuiteBlackberry •  UberTwitter iPad •  Twitter •  Seesmic •  Hootsuite •  Twitter •  Tweetdeck Windows 7 •  Twitter •  Seesmic •  Birdsong
  45. 45. Keeping the Flame Lit•  Deep-dive into content (Tweetchat) Build  a  •  Hashtag consistency community,  not   just  a  hashtag!  •  Feedback•  Announcements•  Content themes
  46. 46. Keep ‘Em Involved Session  leaders   and  speakers   make  great   moderators!   Add  it  to  your   contracts!  
  47. 47. A few ideas..•  USE your content!•  “Recognize” –  Awards: Best Tweet, Best Ideas, Best Pictures, Twitterati, etc.•  Speaker Evaluations –  Qualitative –  Honesty and no Anonymity
  48. 48. Awareness: Pinterest
  49. 49. Awareness: Pinterest
  50. 50. Awareness: Pinterest
  51. 51. Awareness: Pinterest
  52. 52. Awareness: YouTube/Video Video  can  be  a  great  way   to  create  content  to   populate  mulEple  event   social  networks  
  53. 53. Listening: Video
  54. 54. Awareness/Serving: Blog Blog  contributors  can  be  staff,   speakers,   sponsors,  aTendees  or   industry   leaders!  
  55. 55. Awareness/Serving: Blog Live  blogging   from  an  event   provides   instant  updates   to  remote   aTendees  and   a  great  content   archive!  
  56. 56. Listening, then Awareness:Social Reporters••  During awareness phase, ID leaders and empower!
  57. 57. “The Speakers Who Won’t Leave” Jessica  L.  Levin,  MBA,  CMP,  CAE   Midori  Connolly   President  and  Chief  Connector   Chief  AVGirl   Seven  Degrees  Communica8ons   Pulse  Staging  and  Events  (AND  7D!)   @jessicalevin   @AVGirlMidori   908-­‐912-­‐4418   619-­‐517-­‐5916