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Learn how to use Google+ Communities like a boss

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Learn how to use Google+ Communities like a boss

  1. 1. Using Google+ Communities   Credit: http://www.flickr.com/photos/savvysmilinginlove/5424075943/ …and engage with a global community. Sarah Evans, Chief Evangelist, Tracky, sarah@tracky.com, 224.789.8314 www.tracky.com
  2. 2. plus.google.com Google+ Communities are groups for shared interests via the Google+ social network. There are various privacy settings depending on whether you’d like your Community public or not. Click here for more: http://www.google.com/+/learnmore/communities/
  3. 3. Getting started.
  4. 4. Google+ Communities engage more when they’re created around a shared interest or topic, like: Star Wars, Las Vegas or Cult of Mac.
  5. 5. When creating your group, decide if you’d like it to be public (i.e. anyone can find, join and post) or private (i.e. only invited members can join and see what is shared). NOTE: You can set up a requirement to request permission to join a public group.
  6. 6. You can edit your Community name along Add a photo that will with the short help to easily community bio at identify your anytime. Community. Categories are a unique feature for Communities. Segment the types of conversations you think people may have. You can always update these later. Click the “x” to delete a category or “Add category” to add a new one.
  7. 7. Use your description to accomplish a few things: •  Describe your Community in 1-2 sentences. •  Requirements for joining. •  Moderator rules. •  Reasons members may have content removed. •  Anything you think members should know.
  8. 8. If you’re the moderator for a Community, a few tips to consider: •  Adding in additional moderators, especially if you have a large Community. It’s tough for one person to moderate for hundreds (or more). •  Know your Community rules and guidelines and stick to them -- for everyone. •  Be open to change and feedback. It’s a community. •  Set up your notifications settings to a frequency that works for you. •  Block off time on your calendar daily to check in with your Community.
  9. 9. Categories.
  10. 10. The “original” category provided by Google can also be changed. Think about making it a “welcome” or “Hello my name is” category to get people participating right away.
  11. 11. Plan events for your Community.
  12. 12. You can plan in person, online or specific Google+ Hangout events for your Community. Maybe it’s an engagement party, professional meetup or online education. Include your event name, time, date, location and any additional details. You can also include a custom header theme. When you have all details filled out, select who from your Google + connections you’d like to invite.
  13. 13. Find interesting or useful ways to integrate Google+ Hangouts.
  14. 14. The Public Relations Community set up Google+ Expert Hangouts on scheduled days and times. Featured experts are given 30 minutes to provide 4 teaching moments and then attendees have 30 minutes to ask questions.
  15. 15. To create a Google+ Hangout in your event, select “Event Options” and then “Advanced.” You have two types of Hangouts you can create: 1. “Google+ Hangout:” A Hangout only for your Community. No one else will be allowed to view; or 2. “On air:” Anyone has the ability to view the event.
  16. 16. To include things like a link to your website or blog, a ticket seller or your YouTube channel, you must select “Show additional fields” under “Advanced” options.
  17. 17. A few tips…
  18. 18. Download the Google+ app to participate in your Community from a mobile device.
  19. 19. Use the “+” or “@” symbols in front of a username or business name to mention them in a post.
  20. 20. Use moderator options to control what content is shared.
  21. 21. If you moderate a “private” Community you are not able to tag or mention someone (e.g. + or @) not in your Community.
  22. 22. If you find a public Community you like and join it, you can invite your friends.
  23. 23. All moderators of a Community have the ability to “approve” or “ignore” requests to join a public community with “request permission to join.”
  24. 24. The lower right hand column of your Community lets you invite new members, view all members and moderators, see upcoming events and start a Hangout at anytime.
  25. 25. Promote your Community.
  26. 26. If you want to find more people to join your Community, try these tips: •  Share the Community on your public Google+ profile; •  Share your Community’s URL on other social networks, like: Twitter, Facebook or Linkedin; •  If you have a niche Community like “Higher Education in Nevada,” search for more broad Communities with potential members; •  Include a call-to-action and link in your email signature •  Add a call-to-action and link on your blog or website •  Send a personal email to people you think might be interested.
  27. 27. Questions? Send me a tweet @PRsarahevans or email sarah@tracky.com.

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