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The best tools for social marketers: SOCIAL FRESH EAST 2014

Sevans Strategy
Sevans Strategy
Sevans StrategyCommunications and public relations

All of my slides and tools presented during Social Fresh 2014 in Orlando, Florida. Share your fave tools on Twitter and use hashtag #socialfresh.

The best tools for social marketers: SOCIAL FRESH EAST 2014

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660-358-8526
SARAH EVANS
sarahsfav.es I @PRsarahevans I 224.789.8314
•  People remember it!
•  Involves an emotional connection!
•  Relatable!
•  Written, visual and audio!
Share,	
  care	
  or	
  swear!	
  	
  
GREAT
CONTENT
YOUR “SELFIE” (i.e. workflow)
1.  CONTENT	
  IDENTIFICATION	
  	
  
AND	
  CREATION	
  
2.  PLATFORM-­‐SPECIFIC	
  APPS	
  AND	
  
TOOLS	
  
3.  MARKETING	
  AND	
  
AUTOMATION	
  SOCIAL	
  TOOLS	
  
4.  ANALYTICS	
  AND	
  MONITORING	
  
CONTENT
IDENTIFICATION
& CREATION
Share	
  your	
  favorite	
  tools	
  during	
  this	
  talk,	
  use	
  #socialfresh.	
  
STORIES, TRENDS & CONTENT
•  POPurls	
  (URL	
  trends	
  from	
  all	
  over	
  
the	
  web)	
  (hFp://popurls.com/)	
  
•  Websta	
  (Trending	
  on	
  Instagram)	
  
hFp://web.stagram.com/hot/	
  
•  Rebloggy	
  (Trending	
  on	
  Tumblr)	
  
hFp://rebloggy.com/trending_tags	
  	
  
•  Viral	
  Video	
  Chart	
  
hFp://
viralvideochart.unrulymedia.com/
all	
  
•  PinAlerts	
  (Pinterest	
  alerts)	
  
(pinalerts.com)	
  
	
  
	
  
•  Facebook	
  trends	
  (Facebook	
  home	
  
page)	
  
•  Google	
  Top	
  Searches	
  
hFp://www.google.com/trends/
hoFrends)	
  
•  Trending	
  on	
  YouTube
hFps://www.youtube.com/
trendsdashboard	
  
•  Boardreader	
  (forum	
  search	
  engine)	
  
(boardreader.com)	
  
•  #tagboard:	
  search	
  any	
  hashtag	
  across	
  
most	
  social	
  networks	
  (
hFp://tagboard.com)	
  	
  
Sarah Evans – Sevans Strategy © 2014
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The best tools for social marketers: SOCIAL FRESH EAST 2014

  • 1. Text A for hard “G” (gif) Text B for soft “G” (jif) 660-358-8526
  • 2. SARAH EVANS sarahsfav.es I @PRsarahevans I 224.789.8314
  • 3. •  People remember it! •  Involves an emotional connection! •  Relatable! •  Written, visual and audio! Share,  care  or  swear!     GREAT CONTENT
  • 4. YOUR “SELFIE” (i.e. workflow) 1.  CONTENT  IDENTIFICATION     AND  CREATION   2.  PLATFORM-­‐SPECIFIC  APPS  AND   TOOLS   3.  MARKETING  AND   AUTOMATION  SOCIAL  TOOLS   4.  ANALYTICS  AND  MONITORING  
  • 5. CONTENT IDENTIFICATION & CREATION Share  your  favorite  tools  during  this  talk,  use  #socialfresh.  
  • 6. STORIES, TRENDS & CONTENT •  POPurls  (URL  trends  from  all  over   the  web)  (hFp://popurls.com/)   •  Websta  (Trending  on  Instagram)   hFp://web.stagram.com/hot/   •  Rebloggy  (Trending  on  Tumblr)   hFp://rebloggy.com/trending_tags     •  Viral  Video  Chart   hFp:// viralvideochart.unrulymedia.com/ all   •  PinAlerts  (Pinterest  alerts)   (pinalerts.com)       •  Facebook  trends  (Facebook  home   page)   •  Google  Top  Searches   hFp://www.google.com/trends/ hoFrends)   •  Trending  on  YouTube hFps://www.youtube.com/ trendsdashboard   •  Boardreader  (forum  search  engine)   (boardreader.com)   •  #tagboard:  search  any  hashtag  across   most  social  networks  ( hFp://tagboard.com)     Sarah Evans – Sevans Strategy © 2014
  • 7. •  SlideShare     •  Reddit   •  Feedly  (iOS  and  Android)   •  RSS  feeds   •  IFTTT  and/or  Zapier   •  Flipboard   •  Google  Trends  or  Hot   Searches   STORIES, TRENDS & CONTENT Sarah Evans – Sevans Strategy © 2014
  • 8. Social EdCal Tools •  ProducRvity  and   collaboraRon  tools,   like  Asana  or  BaseCamp   where  you  can  assign   deadlines;   •  Plugins,  like  Edit  Flow   and  CoSchedule  ($10   month)  for  Wordpress   that  sync  with  iCal  and   Google  Calendar;   •  High  output  products,  like   DivvyHQ  that  are  pla[orm   agnosc,  create  mulple   calendars;   •  Good,  old-­‐fashioned   spreadsheets,  like  Word  or   Google  Spreadsheets;  or   •  Workhack:  Evernote,  Google   Drive,  Google  Calendar  
  • 9. BUT, WHAT ABOUT PHOTOS? •  Latergramme (browser and iOS): for Instagram •  Viralwoot or ViralTag (browser) for Pinterest •  DoShare (Chrome plug-in): for Google+ •  Evernote (browser, mobile) •  Buffer (browser and mobile): Facebook, Linkedin Have  a  beTer  way  to  manage  photos?  Share  now:  #socialfresh.  
  • 10. AUTOMATE THE WEB Zapier     •  Integrates  with  services,  like   Gmail,  Mailchimp,  Salesforce   •  More  “business”  and   enterprise  in  nature   •  Example:  Add  a  MailChimp   subscriber  to  a  list  from   Wufoo  form   •  Freemium  (100  tasks  per   month,  5  zaps)   IFTTT   •  More  free  services  and   social  (e.g.  TwiFer,   Facebook,  Etsy,  Google)   •  Limited  to  certain  types  of   tasks   •  Limited  to  a  certain  number   of  acons   •  Completely  free  
  • 11. View my public IFTTT recipes at: ifttt.com/p/sarahevans
  • 12. 3RD PARTY INVOLVEMENT •  Twibble  (twibble.io):   publish  content  from  any   RSS  feed  to  TwiFer  (with   imagery)   •  Triberr:  find  other   bloggers  to  share  your   stuff  (2.5  out  of  4  stars)   •  RoundTeam   (roundteam.co)  ($):   Connect  your  TwiFer   account  and  let  others   contribute  
  • 13. As a digital correspondent, I have to be able to create and share content on the fly…
  • 14. MY TOP 10, CAN’T-LIVE-WITHOUT LIST, THAT WON’T COST YOU A DIME 1.  Buffer 2.  IFTTT 3.  RebelMouse 4.  SocialMention 5.  Wedgies 6. Evernote 7. Rafflecopter 8. Twitter mobile notifications 9. Over 10. 8mm
  • 15. TABLET TO: CAPTURE, EDIT & SHARE •  iOgrapher  ($65)   •  Wide  angle  lens   ($20-­‐30)   •  Shotgun  mic   ($200-­‐300)   •  Tripod  ($30-­‐70)   •  LED  light  ($50-­‐100)   I  have  the  case  with  me  if  you  want  to  see  it.  
  • 16. ADDITIONAL CONTENT CREATION TOOLS •  Screenr  (web-­‐based  screen  recorder)     •  Canva  (Facebook  covers,  invites,  blog   content)   •  SoundCloud  (audio)   •  Timetoast  (shareable,  embeddable   melines)   •  Givver  (donate  via  tweets)   •  ThingLink  (make  images  interacve)   (thinglink.com)   •  Piktochart  (infographic  creator)   Share  your  favorite  tools  during  this  talk,  use  #socialfresh.  
  • 17. THE PINTRISTIFICATION & INSTAGRAMIZATION OF CONTENT If  you  like  it,  then  you  should  have  put  a  filter  on  it.   EVERY SINGLE POST NEEDS A PIN-WORTHY PHOTO
  • 18. PRO TIP: Use Google Reverse Image Search to find proper attribution for any photo you or your brand does not own. http://images.google.com/!
  • 19. 9 APPS FOR CREATING GREAT VISUALS FROM YOUR PHONE •  Phonto (iOS & Android) •  Over (iOS only) •  PicFrame (iOS & Android) •  Phoster (iOS only) •  VSCOcam (iOS & Android) •  Screenshot (iOS & Android) •  GifBoom (iOS & Android) •  A Beautiful Mess (iOS & Android) •  PhotoRepost (iOS & Android) Add to this list with #socialfresh and tag me @PRsarahevans!
  • 20. •  iMovie (iOS) •  8mm (iOS & Android) •  ChatterPix (iOS only) •  Directr (iOS only) •  YouTube Capture (iOS & Android) 10 APPS FOR CREATING GREAT VIDEOS FROM YOUR PHONE •  WeVideo (Android only) •  Lapse It (iOS & Android) •  Animoto (browser, iOS & Android) •  Explain Everything (iOS & Android) •  ABCYa Animate (stop-motion animation) (iOS) Want tips for Instagram and Vine videos? Later. ;)
  • 21. DESKTOP: CHAMPAGNE TASTE, BEER BUDGET? •  PicMonkey:  give  every  photo   the  “Instagram”  look  and   dimensions   •  Canva:  quickly  create   presentaons  Facebook   covers,  blog  graphics,  book   covers,  etc…   •  LICEcap:  record  your  screen   and  save  as  an  animated  GIF   (www.cockos.com)    
  • 22. 4 TOOLS TO MANAGE INSTAGRAM Statigr.am à web-based Instagram manager with analytics, lets you create a Facebook tab. Repost à mobile app where you can browse community content and repost it with attribution (Android + iOS) Latergramme (free) and Postso (paid) à web and mobile-based photo scheduling tools Twtrlnd à desktop tool to analyze your competitor and/or customer social accounts.
  • 23. 4 TOOLS TO MANAGE TWITTER •  Hootsuite:    (any  size  business,  even  for   enterprise)  comprehensive  social  media   dashboard:  monitor,  respond,  track,  assign   tasks  to  team  members,  integrate  with   your  short  URL   •  Tweetdeck:  (perfect  for  small  businesses,   entrepreneurs  and  startups):  owned  by   TwiFer  and  only  monitors  TwiFer   •  Sharedby:  add  a  custom  engagement  bar   to  every  link  you  share     •  TwiTer  Ads  (nave):  run  ads  on  browser   and  mobile  version,  now  complete  with   conversaon  tracking  for  mobile  and  more   robust  analycs   hootsuite.com tweetdeck.com sharedby.co ads.twitter.com
  • 24. PRO FACEBOOK TOOL: Swayy •  Suggests  custom  content   for  any  Facebook  page   you  connect   •  Also  works  with  TwiFer   and  Linkedin   •  Shows  trending  topics  in   your  community  and   circles   •  Share  now  or  later   app.sway.co
  • 25. REAL-TIME & LIVE SHARING •  Livefyre  (with  Storify):  power   blog  comments  (free),  Sidenotes   (paid)  and  LiveBlog,  LiveChat  and   LiveReviews   •  ScribbleLive  (just  acquired   CoverItLive):  real-­‐me  website   updates,  live  coverage  (used  by   CNN,  AP,  Mashable,  etc…)   •  RebelMouse:  power  a  website  or   blog  and  update  real-­‐me,   visualize  live  conversaons,   moderate  contributors    
  • 26. SOCIAL POLLING wedgies.com •  Voting links visible •  Real-time results •  SMS option (great for live events!) •  Only polling platform integrated with Tumblr (front end and dashboard)
  • 27. DISTRIBUTION: WHERE DO YOU SHARE ALL THE THINGS? •  Website •  Blog (RebelMouse, Tumblr, Wordpress, MoPro) •  Social •  Email •  Mobile •  Traditional Create your arsenal, or add to content checklist
  • 28. SYNDICATION & DISTRIBUTION •  AtContent: http://atcontent.com/Studio/Text/ 8694879586578442R.textproject/ •  Taboola ($2,000 per month) or $525 per week •  Sign up for scribal http://scribol.com •  Sign up for simplereach http://simplereach.com/ •  Set up SharedBy.co •  Linkedin ad •  Viral Content Buzz http://viralcontentbuzz.com/ •  Submit to Yahoo Contributor Network https://contributor.yahoo.com/account/ •  Submit to CNN iReport http://ireport.cnn.com/ •  If it's a compelling image, share via IMGUR http://imgur.com/ •  Share via Scoop.it http://www.scoop.it •  Post to glipho http://glipho.com/sarahevans/desk •  Link your post to an answer in Quora https://www.quora.com/ •  Link your post to an answer in Yahoo Questions and Answers http://answers.yahoo.com/question/index? qid=20090113091544AAepYhS •  Create slides of your content and send to Slideshare •  If you're a journalist, add to your MuckRack portfolio http://muckrack.com •  IF THIS IS A MEME or VIRAL IMAGE, submit to Know Your Meme http://knowyourmeme.com/ photos/trending •  Google News http://support.google.com/news/publisher/bin/bin/ static.py? hl=en&ts=2394225&page=ts.cs&from=191208
  • 30. A FEW I KNOW & LOVE… •  Hubspot:  email  markeng,  customer   engagement,  pipeline,  social  ads  (small  to   large  business)   •  Moz:  Inbound  markeng  Rankings,  links,   social,  SEO  opps,  customer  repots,   research  tools  (small  to  large  business,   entrepreneurs,  anyone,  really!)   •  Marketo:  email  and  campaign   management,  budget  and  markeng   calendar,  social  sharing   •  Eloqua/Oracle:  web  conferencing,  content   markeng  apps,  CRM,  Facebook  Insight   Management,  Twilio  SMS  &  Pic  messaging,   event  check-­‐in,  predicve  lead  scoring   (large,  enterprise,  franchise)  
  • 32. WHICH IS RIGHT FOR YOU? •  socialmenRon:  quick,  free  social  media  search,  shows   current  social  trending  topics,  segment  by  type  of  social   (e.g.  microblogs,  images,  videos,  etc…)   •  UberVU  (owned  by  Hootsuite):  brand  insights,   monitoring,  social  replies,  analycs,  smart  reports   (small  and  medium  size  businesses  with  acMve  social   networks)   •  BrandWatch:  Fully  comprehensive  and  sophiscated   social/web  landscape  (medium,  large  and  enterprise   •  Radian6/Salesforce:  listen,  publish  (Buddy  Media)  and   adverse  (social.com)  –  TwiFer  Cerfied  and  Facebook   Strategic  Preferred  Markeng  Partner,  integrated  CRM,   service  cloud  (large,  enterprise  and  great  for  customer   service)   PRO  TIP:  Bitly  or  awe.sm  (just  acquired  by  Unified)  
  • 33. LOOKING FOR GUEST BLOGGING OPPORTUNITIES? •  MyBlogGuest   •  GuestBlogIt   •  BloggerLinkUp   •  BlogSynergy   •  Guest  Blog  Genius   •  Guestr   •  BlogDash   •  PostJoint   •  Copy  for  Bylines   •  Guest  Blogging  Websites   •  Fizz  Niche   •  Technora's  directory  of   blogs   •  Alltop   •  Google  Blogsearch   •  Best  of  the  Web  Blogs   •  On  Top  List  blog  directory     BONUS!
  • 34. FAVE ANIMATED GIF SEARCH ENGINES ü http://www.giphy.com ü http://www.gifbin.com/ ü http://www.gifstache.com/ ü http://forgifs.com/gallery/ main.php ü http://gifsoup.com/ ü http://giftube.com/ ü http://iwdrm.tumblr.com/
  • 35. MORE? Email prsarahevans@gmail.com or tweet @Prsarahevans me. "