Facebook Page Administration


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Presentation on Facebook Administration to the Faculty of Education on June 29, 2012

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Facebook Page Administration

  1. 1. Facebook PageAdministration
  2. 2. Presentation Outline • Best Practices • Tips for Success • Setting up your Facebook Page • Facebook Administration • Measuring • Final thoughts & live demo
  3. 3. @yenhoon Best practices
  4. 4. Pick a platformand give it all ofyour attention andfocus
  5. 5. Listen to your audience• What is our audience interested in?• What are they talking about?• Crisis/Issues monitoring
  6. 6. Aim for no more thantwo posts in a dayExperiment with differenttimes of the day to seewhat works best
  7. 7. Watch times of postings Try not to post within at least one hour of another postPost one in the morning and one in the afternoon
  8. 8. The Internet is noisy, and you dont want to contribute to the noise@rogiro
  9. 9. Keep theposts short ...80 charactersor less!A shorter post willcatch Facebookusers’ attentionquicker
  10. 10. Images are 2X more engaging than status updatesLeast engaging content type = links
  11. 11. Tips for success
  12. 12. Tips for Success 1 Have a plan What are your goals? • Engagement • Event awareness • Customer service How do you plan to do this? • How often do you post? • Who posts it? Duties: producing, posting, sharing, responding Develop a strategy before you start
  13. 13. Tips for Success 2 Focus on Content • Have a content calendar or Facebook Group where you keep active to do lists • Make sure content contributors are aware of the style, voice and tone of your content • Repurpose content (student handbooks) this allows you to give new meaning to existing content
  14. 14. Content Calendar
  15. 15. Tips for Success 3 Be present! Social media is 24/7, it is a daily conversation Ensure that you have the resources to monitor and react Understand the platform: What is the behaviour/norm in one platform may not be acceptable in another
  16. 16. Tips for Success 4 Be friendly Have conversations rather than just pushing out your message It is not about talking at people but engaging with them Have a sense of humour It is about listening & interacting vs. shouting
  17. 17. Tips for Success 5 Choose wisely Whos doing the talking can be as important as the message you put out there, so choose your social media representatives wisely Designate a back-up representative
  18. 18. Tips for Success 6 Promote How will you build your network? Webpages, email signatures Printed materials, business cards Incorporate social media into your overall marketing strategy
  19. 19. Setting upyourFacebookPage
  20. 20. Facebook Timeline • Timeline for Brands implemented on March 30th, 2012 • Key features: Cover photo, pinned posts, highlighted posts, milestones
  21. 21. Cover Photo & Profile Picture• Cover Image • Your Biggest Branding Opportunity • Use the cover photo to bring a strong visual impact to your page
  22. 22. Cover Photo & Profile Picture Specs • Profile Picture • An extension of the cover photo • Must be a minimum of 180x180 pixels • Needs to look good as your brand’s 50 x 50 pixel icon accompanying page posts
  23. 23. • Get creative and incorporate your profile image into your cover image• Your About description can be up to 170 characters
  24. 24. • Use a unique image that represents your page• Cover photo should be a strong representation of your brand• Use high quality images
  25. 25. • Be creative and experiment with images your audience responds well to• Change it up as much as you want but you should adhere to Facebooks policies regarding cover photos
  26. 26. • Your cover image can’t include: • References to Facebook features or actions, such as “Like” or “Share”, or or an arrow pointing from the cover photo to any of these features • Calls to action, such as "Get it now" or "Tell your friends"
  27. 27. • Your cover image can’t include: • Promotions, coupons or advertisements • Price or purchase information, such as "40% off" or "Download it at our website" • Contact information such as a website address, email, or info that should go in your Page’s “About” section
  28. 28. • If you don’t select and/or create a cover image your page won’t look its’ best
  29. 29. Facebook Pin• Pin/anchor a specific story to the top of your timeline which will prevent it from getting buried by more recent updates• Post will remain at the top for 7 days
  30. 30. Facebook Highlight• Use the Highlight feature to create visual interest• Highlight posts as important with the star icon• This expands posts to cross both columns (843 x 403 pixels)
  31. 31. Facebook Milestone• You can use this feature to highlight your accomplishments• They can appear anywhere on your Timeline, depending on the date you designate• Milestone images are set at 843 x 403 pixels
  32. 32. Facebook Administration
  33. 33. How is the mainQueen’s FacebookPage run? • Currently we have 26 admins - monitored throughout the day and questions are responded to as fast as possible • Other Pages also participate in answering questions that are relevant to them (i.e. Athletics, Campus Computer Store, QUIC)
  34. 34. Logging in as your Page...
  35. 35. Setting up your Page preferences...
  36. 36. Facebook Administrator Roles • Ability to restrict permissions • Introduced May 2012 • Manager has the most permissions • Very useful for managing teams of people
  37. 37. Page Post Scheduling• Schedule posts up to 6 months in advance• Ability to run posts at least 15 minutes apart• All times will on these posts will correspond to your own timezone.
  38. 38. Measuring How to use Facebook Insights to Measure Your Fan Page
  39. 39. Weekly Facebook Page Update
  40. 40. FacebookInsights https://www.facebook.com/insights/
  41. 41. Monthly fan base growthThe four metrics at the top of your Insights tab allow you toquickly understand the size and engagement of your audience
  42. 42. Source: http://bit.ly/MM1UvY
  43. 43. Post engagement and virality
  44. 44. Page “like” source
  45. 45. Page “like” source
  46. 46. Page “like” source
  47. 47. Finalthoughts
  48. 48. The challenge of social media does not liein the technology aspect, but rather infinding the right people to administerand, more importantly, someone tomanage the strategy
  49. 49. Live Demo Questions? annalisa.boccia@queensu.ca