SlideShare a Scribd company logo
1 of 51
Download to read offline
HOW TO: 

Get more done in less time"

Sarah Evans I (@PRsarahevans) I sarah@tracky.com




                                           #workhacks
#workhacks
THIS isn’t working.




                      #workhacks
Enter open social 

collaboration platforms and
       work hacks."


                      #workhacks
What are #workhacks?"

Creating effective solutions to a
        work problem.




                              #workhacks
Today’s #workhacks:"
•  Running your social editorial calendar
     (and without a spreadsheet)
•    Monitoring online news for story opps
•    Emailing (better)
•    Make a cinch of social sharing
•    Create a robust resource of media queries
•    Updating your clients and team(s)
•    Social publishing
                                         #workhacks
Think about your open social
 collaboration platform like your
  website or blog. It’s a central
hub where everything lives. You
 constantly drive everything to it."


                             #workhacks
This single habit will transform the way
   you work, your ability to get more
 things done and reduce your email
consumption and creation dramatically."




                                #workhacks
If you’re starting here, then you’re missing out.




                                              #workhacks
•  Media queries
•  Task updates
   for superiors
•  Volunteer
   activities
•  Editorial
   calendar
•  Blog/content
   creation
•  Social
   publishing

     #workhacks
I got out of email and 

  into collaboration."




                           #workhacks
Monitoring news, competitors & more

   (IFTTT, mobile, social, lists, Google Alerts)"




                                                #workhacks
We use this content for…"
•    Social sharing
•    Story starters
•    Daily e-blast
•    Weekly #journchat
•    Case studies
•    Media/pitches
•    Research
•    Product enhancements

                             #workhacks
3 tiers of monitoring:"




                      #workhacks
www.ifttt.com



                 Copy 
                   &
                 paste




                 #workhacks
www.bufferapp.com




                                     In the hopper for any other applicable Twitter
                                     accounts (e.g. clients) + hashtag(s).



                                       Rewritten for other social networks and
                                       added to the hopper.




                 {Link}"


                                                                    #workhacks
https://ifttt.com/recipes/18573 J
Get industry news faster than 99% of your peers.




                                           #workhacks
And, if it’s a story starter…

      (We do 1 of 5 things)"


           Blog post,
          Media pitch, 
      Social media release; 
         Guest post; or
        Archive for later
                                #workhacks
Social Editorial Calendar




                      #workhacks
#workhacks
How we create content:



 STEP 1: 
Go to the 
PR Group.




                          #workhacks
STEP 2:
Assign
team
members,
set a due
date and
share
notes.




#workhacks
STEP 3: 
   Create a
 Google Doc
   within the
     track.
  Everyone is
notified, saves
 an email and
     keeps
 everything in
      one
  document.


                  #workhacks
STEP 4: 
   We have an
  “official” blog
template so that
 anyone writing
 for our site can
 stay consistent
      with our
branding. I have
it starred so that
     it’s always
 available when
      working.


     #workhacks
How we share content:
 Create a tactical arsenal (lives in the “umbrella” over all tasks) and
            determine priority levels for your messages.

                                       
1. Post to Twitter from all possible accounts and, when appropriate, 1) mention
(@) company name, co-founders, co-workers, investors and/or advisors
(depending on the post); 2) include essential hashtags (if there are a lot of
associated hashtags focus on most important first, then include others in future
posts); 3) DM people who might like to share with a request to RT; 4) Share post
2-3 times over 2 weeks, then once a month for 3 months, then once every other
month (from company account and co-founders accounts) 

2. Post to Linkedin company and personal profiles and, when appropriate, tag
(@) company name, co-founders, co-workers, investors and/or advisors
(depending on the post). ESSENTIAL: Write a helpful, informative message to
people with a certain job title or certain industry. Build an email list based on
this within LinkedIn. MAKE SURE TO SELECT THE OPTION TO HIDE ALL
EMAIL ADDRESSES before sending. You can only do 50 people at a time, so
block off at least an hour to send. 

     For example, tactics 1-5 are for every post, 1-15 are for medium
               priority and 1-26 are for highest priority.	
       #workhacks
K.I.S.S."
•  Identify your “key
   times” (Tweriod)
•  Schedule posts to go out
   at times you’re most likely
   to reach your community
   (Buffer)
•  Automate your sharing
   (dlvr.it)
•  Schedule for G+
   (DoShare)
•  Reminders to share
   evergreen content every
   few weeks or months.
   (Tracky)

                                   #workhacks
•  Plan out 5 to 7
   days in advance. 
•  Keep a social
   sharing track
   where this
   information lives
   so you can
   repurpose it. 
•  Check it daily to
   remove content
   or check it.


         #workhacks
Where do you find content? "

•  Alltop (alltop.com)
•  Reddit
•  Feedly or Flipboard
   (on iOS)
•  Google Reader
•  RSS
•  Twitter lists
•  Facebook lists
•  Tumblr
•  icanhascheezburger
                          #workhacks
Bonus Tip! Allow your research to
  double as content, real-time"




      h"ps://www.rebelmouse.com/trendingonline/	
     #workhacks
Track success of content"




                      #workhacks
The secret to 
reducing email…


               #workhacks
Group. Everything."
   People you frequently email
                  
    Projects you’re working on
                    
         All of your clients
                      
     Research and media lists
                        
          Public groups
                          
Partnerships with other businesses
                            
Recipes, crafts and other hobbies




                                      #workhacks
Make your own list. Here’s mine:"
                                                        Email"       Social
                                                                 collaboration"

Initial project overview, including links to tracks.
    X
Quick hello, introduction (initial comm.)
               X
Interviews, questions, surveys
                          X
           X
Urgent, important update (with link to track)
           X
           X
Scheduling meetings, lunch
                                           X
Pitch, media reply
                                      X
           X
All company/corporate message
                                        X
Marketing material creation
                                          X
Content creation (e.g. blog posts)
                                   X
                                                                 #workhacks
Make your
inbox work
  for you"




      #workhacks
Use quick response email
templates on your smartphone

(and if you’re on iOS, there’s a hack for that)"

                      •  Identify an app or built
                         in feature that can be
                         accessed on your
                         computer, smartphone
                         and tablet.
                      •  Type them once and
                         use at your discretion.

                                          #workhacks
Power incoming communication
   with the same platform."




                       #workhacks
EXAMPLE:
Customer service and requests




                          #workhacks
Manage media relations

  (and, gasp, without a spreadsheet)"




                                    #workhacks
Media queries"

                 What’s your
                   current
                  process?
                       
                 Email upon
                 email upon
                   email?



                  #workhacks
All pitches
are archived,
tagged and
 searchable. 




  #workhacks
#workhacks
Label, tag, set a deadline and
    assign appropriately.




                          #workhacks
Keep client(s), peers, vendors as
informed as possible and help your
    staff keep you informed, too."




                             #workhacks
Keep
everyone in
 the loop



    #workhacks
Use for clients,
vendors and staff.
     Update
  real-time with
 important tasks
        and
accomplishments.

Amazing archive
and opportunity
 for interaction.
                     #workhacks
Publish to your social community site"




                           LVchamber.com/start
                                                 #workhacks
All told, these #workhacks and integration of
     open social collaboration has personally:

                            "
•  Increased ability to produce content by 110%
   (from 2 blog posts on one blog per week to 4-6 posts on two-three blogs per week)

•  Reduced outgoing email by 25%
   (from 3,600 to 2,700 over three months) 
•  Reduced incoming email by 5%
   (from 9,000 to 8,550 over three months – and still dropping)

•  Increase in content sharing on social sites
   (from 5 to 7 shares on one social account to 5-8 shares across 12 social accounts)
•  Drive views to Tracky website by 500%
•  Create additional communities to engage
   (Launched the Google+ PR Community with more than 1,600 active
   members)
•  Increased online engagement for multiple brands
   (on average, 100 to 1.2K clicks on each article shared)

                                                                               #workhacks
#workhacks
For a list of all resources mentioned
              today, visit:

     https://tracky.com/46630. 




                               #workhacks
#workhacks
Congratulations! "
         You are the 1%.



            Of “doers,” that is.
 Instead of talking about what you want
  to do, you actually do it. That’s a rare
    gift and you, my friend, have it. Be
proud of your gift and tell the world that
  you’re part of an elite group of doers!
                       
                                     #workhacks

More Related Content

What's hot

What the F8 Facebook Changes Mean for Marketers
What the F8 Facebook Changes Mean for MarketersWhat the F8 Facebook Changes Mean for Marketers
What the F8 Facebook Changes Mean for MarketersT3_TheThinkTank
 
Pinterest: Is Social Media's Newest Sweetheart the Real Deal?
Pinterest: Is Social Media's Newest Sweetheart the Real Deal?Pinterest: Is Social Media's Newest Sweetheart the Real Deal?
Pinterest: Is Social Media's Newest Sweetheart the Real Deal?Engauge
 
Guerrilla Podcasting Soup to Nuts Using WordPress and Awesome
Guerrilla Podcasting Soup to Nuts Using WordPress and AwesomeGuerrilla Podcasting Soup to Nuts Using WordPress and Awesome
Guerrilla Podcasting Soup to Nuts Using WordPress and Awesomelannalee
 
Turbocharge Twitter With Apps SMBMTL 082510
Turbocharge Twitter With Apps SMBMTL 082510Turbocharge Twitter With Apps SMBMTL 082510
Turbocharge Twitter With Apps SMBMTL 082510Adele McAlear
 
Please Don't Start Another Blog or Podcast!
Please Don't Start Another Blog or Podcast!Please Don't Start Another Blog or Podcast!
Please Don't Start Another Blog or Podcast!Tim Farley
 
Wikipedia's Open Door and Closed Window
Wikipedia's Open Door and Closed WindowWikipedia's Open Door and Closed Window
Wikipedia's Open Door and Closed WindowWilliam Beutler
 
The Art of Social Media: Tips & Tricks
The Art of Social Media: Tips & TricksThe Art of Social Media: Tips & Tricks
The Art of Social Media: Tips & Trickssteffan
 
40 killer content marketing and blogging tools
40 killer content marketing and blogging tools40 killer content marketing and blogging tools
40 killer content marketing and blogging toolsZemanta
 
Introduction to Social Media 101 for real estate
Introduction to Social Media 101 for real estateIntroduction to Social Media 101 for real estate
Introduction to Social Media 101 for real estatePeter Brewer
 
Zan McColloch-Lussier - Creating & Curating Killer Content
Zan McColloch-Lussier - Creating & Curating Killer ContentZan McColloch-Lussier - Creating & Curating Killer Content
Zan McColloch-Lussier - Creating & Curating Killer ContentSocial Media for Nonprofits
 
Unless It Was a Digital Dog, No One Ate Your Homework (Diigo)
Unless It Was a Digital Dog, No One Ate Your Homework (Diigo)Unless It Was a Digital Dog, No One Ate Your Homework (Diigo)
Unless It Was a Digital Dog, No One Ate Your Homework (Diigo)Lisa Sjogren
 
Online Resources to Improve Your Marketing & Your Life
Online Resources to Improve Your Marketing & Your LifeOnline Resources to Improve Your Marketing & Your Life
Online Resources to Improve Your Marketing & Your LifeSaffire
 
KCDMA Twitter for Marketers Workshop 2013
KCDMA Twitter for Marketers Workshop 2013KCDMA Twitter for Marketers Workshop 2013
KCDMA Twitter for Marketers Workshop 2013emfluence
 
Our favorites: Sevans Strategy social tools
Our favorites: Sevans Strategy social toolsOur favorites: Sevans Strategy social tools
Our favorites: Sevans Strategy social toolsSevans Strategy
 
Social Media Bootcamp with Greater Atlanta Presbytery
Social Media Bootcamp with Greater Atlanta PresbyterySocial Media Bootcamp with Greater Atlanta Presbytery
Social Media Bootcamp with Greater Atlanta PresbyteryBruce Reyes-Chow
 
Wordcamp 2012 Presentation
Wordcamp 2012 PresentationWordcamp 2012 Presentation
Wordcamp 2012 PresentationGlenn Walker
 

What's hot (18)

What the F8 Facebook Changes Mean for Marketers
What the F8 Facebook Changes Mean for MarketersWhat the F8 Facebook Changes Mean for Marketers
What the F8 Facebook Changes Mean for Marketers
 
Pinterest: Is Social Media's Newest Sweetheart the Real Deal?
Pinterest: Is Social Media's Newest Sweetheart the Real Deal?Pinterest: Is Social Media's Newest Sweetheart the Real Deal?
Pinterest: Is Social Media's Newest Sweetheart the Real Deal?
 
Guerrilla Podcasting Soup to Nuts Using WordPress and Awesome
Guerrilla Podcasting Soup to Nuts Using WordPress and AwesomeGuerrilla Podcasting Soup to Nuts Using WordPress and Awesome
Guerrilla Podcasting Soup to Nuts Using WordPress and Awesome
 
Turbocharge Twitter With Apps SMBMTL 082510
Turbocharge Twitter With Apps SMBMTL 082510Turbocharge Twitter With Apps SMBMTL 082510
Turbocharge Twitter With Apps SMBMTL 082510
 
Please Don't Start Another Blog or Podcast!
Please Don't Start Another Blog or Podcast!Please Don't Start Another Blog or Podcast!
Please Don't Start Another Blog or Podcast!
 
Wikipedia's Open Door and Closed Window
Wikipedia's Open Door and Closed WindowWikipedia's Open Door and Closed Window
Wikipedia's Open Door and Closed Window
 
The Art of Social Media: Tips & Tricks
The Art of Social Media: Tips & TricksThe Art of Social Media: Tips & Tricks
The Art of Social Media: Tips & Tricks
 
40 killer content marketing and blogging tools
40 killer content marketing and blogging tools40 killer content marketing and blogging tools
40 killer content marketing and blogging tools
 
Introduction to Social Media 101 for real estate
Introduction to Social Media 101 for real estateIntroduction to Social Media 101 for real estate
Introduction to Social Media 101 for real estate
 
seo
seoseo
seo
 
Zan McColloch-Lussier - Creating & Curating Killer Content
Zan McColloch-Lussier - Creating & Curating Killer ContentZan McColloch-Lussier - Creating & Curating Killer Content
Zan McColloch-Lussier - Creating & Curating Killer Content
 
Unless It Was a Digital Dog, No One Ate Your Homework (Diigo)
Unless It Was a Digital Dog, No One Ate Your Homework (Diigo)Unless It Was a Digital Dog, No One Ate Your Homework (Diigo)
Unless It Was a Digital Dog, No One Ate Your Homework (Diigo)
 
Online Resources to Improve Your Marketing & Your Life
Online Resources to Improve Your Marketing & Your LifeOnline Resources to Improve Your Marketing & Your Life
Online Resources to Improve Your Marketing & Your Life
 
KCDMA Twitter for Marketers Workshop 2013
KCDMA Twitter for Marketers Workshop 2013KCDMA Twitter for Marketers Workshop 2013
KCDMA Twitter for Marketers Workshop 2013
 
Our favorites: Sevans Strategy social tools
Our favorites: Sevans Strategy social toolsOur favorites: Sevans Strategy social tools
Our favorites: Sevans Strategy social tools
 
Social Media Bootcamp with Greater Atlanta Presbytery
Social Media Bootcamp with Greater Atlanta PresbyterySocial Media Bootcamp with Greater Atlanta Presbytery
Social Media Bootcamp with Greater Atlanta Presbytery
 
10 years of google
10 years of google10 years of google
10 years of google
 
Wordcamp 2012 Presentation
Wordcamp 2012 PresentationWordcamp 2012 Presentation
Wordcamp 2012 Presentation
 

Viewers also liked

IDC sales productivity framework overview july 2009
IDC sales productivity framework overview july 2009IDC sales productivity framework overview july 2009
IDC sales productivity framework overview july 2009Lee Levitt
 
The Sales Productivity Benchmark: Rate your Sales Force Against World Class
The Sales Productivity Benchmark: Rate your Sales Force Against World ClassThe Sales Productivity Benchmark: Rate your Sales Force Against World Class
The Sales Productivity Benchmark: Rate your Sales Force Against World ClassSBI | Sales Benchmark Index
 
Survey question and questionnaire design slideshare 022113 dmf
Survey question and questionnaire design slideshare 022113 dmfSurvey question and questionnaire design slideshare 022113 dmf
Survey question and questionnaire design slideshare 022113 dmfDavid Filiberto
 
Basic sales training
Basic sales trainingBasic sales training
Basic sales trainingcemara288
 
31 Productivity Tips
31 Productivity Tips31 Productivity Tips
31 Productivity TipsWorkfront
 

Viewers also liked (8)

IDC sales productivity framework overview july 2009
IDC sales productivity framework overview july 2009IDC sales productivity framework overview july 2009
IDC sales productivity framework overview july 2009
 
Time management survey
Time management surveyTime management survey
Time management survey
 
The Sales Productivity Benchmark: Rate your Sales Force Against World Class
The Sales Productivity Benchmark: Rate your Sales Force Against World ClassThe Sales Productivity Benchmark: Rate your Sales Force Against World Class
The Sales Productivity Benchmark: Rate your Sales Force Against World Class
 
Sales rep prescreening questionnaire
Sales rep prescreening questionnaireSales rep prescreening questionnaire
Sales rep prescreening questionnaire
 
Survey question and questionnaire design slideshare 022113 dmf
Survey question and questionnaire design slideshare 022113 dmfSurvey question and questionnaire design slideshare 022113 dmf
Survey question and questionnaire design slideshare 022113 dmf
 
Basic sales training
Basic sales trainingBasic sales training
Basic sales training
 
31 Productivity Tips
31 Productivity Tips31 Productivity Tips
31 Productivity Tips
 
Sales Forecasting
Sales ForecastingSales Forecasting
Sales Forecasting
 

Similar to Get more done in less time, #workhacks for your busy life

How to #MakeNews and Lead Your Industry
How to #MakeNews and Lead Your IndustryHow to #MakeNews and Lead Your Industry
How to #MakeNews and Lead Your IndustryAnna Ruth Williams
 
How To Do Content Marketing So It Works
How To Do Content Marketing So It WorksHow To Do Content Marketing So It Works
How To Do Content Marketing So It WorksLaure Parsons
 
Why Companies Need Social Collaboration And What To Do About It
Why Companies Need Social Collaboration And What To Do About ItWhy Companies Need Social Collaboration And What To Do About It
Why Companies Need Social Collaboration And What To Do About ItSevans Strategy
 
Content Marketing 101: A Step-by-Step Playbook
Content Marketing 101: A Step-by-Step PlaybookContent Marketing 101: A Step-by-Step Playbook
Content Marketing 101: A Step-by-Step PlaybookJay Acunzo
 
34 bước viết kế hoạch content hacks
 34 bước viết kế hoạch content hacks 34 bước viết kế hoạch content hacks
34 bước viết kế hoạch content hacksBois Indochinoise
 
Hubspot - Content hacks
Hubspot - Content hacksHubspot - Content hacks
Hubspot - Content hacksHuong Do Thu
 
Lesson 7
Lesson 7Lesson 7
Lesson 7Juvywen
 
How to Use Social Media for Recruiting
How to Use Social Media for RecruitingHow to Use Social Media for Recruiting
How to Use Social Media for RecruitingClaravon Group
 
Increase Adoption and Engagement through Social Collaboration
Increase Adoption and Engagement through Social CollaborationIncrease Adoption and Engagement through Social Collaboration
Increase Adoption and Engagement through Social CollaborationChristian Buckley
 
Content Architecture: Planning, Designing, and Constructing the Perfect Piece...
Content Architecture: Planning, Designing, and Constructing the Perfect Piece...Content Architecture: Planning, Designing, and Constructing the Perfect Piece...
Content Architecture: Planning, Designing, and Constructing the Perfect Piece...DigitalSherpa
 
Growth Hacking Your Social Media
Growth Hacking Your Social MediaGrowth Hacking Your Social Media
Growth Hacking Your Social MediaImagine
 
Content Creators Toolbox #WCTO16
Content Creators Toolbox #WCTO16Content Creators Toolbox #WCTO16
Content Creators Toolbox #WCTO16Andy McIlwain
 
Become Efficient or Die: The Story of BackType
Become Efficient or Die: The Story of BackTypeBecome Efficient or Die: The Story of BackType
Become Efficient or Die: The Story of BackTypenathanmarz
 
Intro to Content Strategy: January 2013
Intro to Content Strategy: January 2013Intro to Content Strategy: January 2013
Intro to Content Strategy: January 2013James Callan
 
Content writing tools
Content writing toolsContent writing tools
Content writing toolsSuparnaR1
 
6 Tips for More Effective Hashtags
6 Tips for More Effective Hashtags6 Tips for More Effective Hashtags
6 Tips for More Effective HashtagsJonathan Blum
 
Going Social: Fernie Chamber of Commerce Feb 24
Going Social:  Fernie Chamber of Commerce Feb 24Going Social:  Fernie Chamber of Commerce Feb 24
Going Social: Fernie Chamber of Commerce Feb 24Aerin Guy
 
Social media architecture
Social media architectureSocial media architecture
Social media architectureDean Da Costa
 

Similar to Get more done in less time, #workhacks for your busy life (20)

Atlassian confluence overview_au_gs_powerpoint
Atlassian confluence overview_au_gs_powerpointAtlassian confluence overview_au_gs_powerpoint
Atlassian confluence overview_au_gs_powerpoint
 
How to #MakeNews and Lead Your Industry
How to #MakeNews and Lead Your IndustryHow to #MakeNews and Lead Your Industry
How to #MakeNews and Lead Your Industry
 
How To Do Content Marketing So It Works
How To Do Content Marketing So It WorksHow To Do Content Marketing So It Works
How To Do Content Marketing So It Works
 
Why Companies Need Social Collaboration And What To Do About It
Why Companies Need Social Collaboration And What To Do About ItWhy Companies Need Social Collaboration And What To Do About It
Why Companies Need Social Collaboration And What To Do About It
 
Content Marketing 101: A Step-by-Step Playbook
Content Marketing 101: A Step-by-Step PlaybookContent Marketing 101: A Step-by-Step Playbook
Content Marketing 101: A Step-by-Step Playbook
 
34 bước viết kế hoạch content hacks
 34 bước viết kế hoạch content hacks 34 bước viết kế hoạch content hacks
34 bước viết kế hoạch content hacks
 
Hubspot - Content hacks
Hubspot - Content hacksHubspot - Content hacks
Hubspot - Content hacks
 
Lesson 7
Lesson 7Lesson 7
Lesson 7
 
How to Use Social Media for Recruiting
How to Use Social Media for RecruitingHow to Use Social Media for Recruiting
How to Use Social Media for Recruiting
 
Increase Adoption and Engagement through Social Collaboration
Increase Adoption and Engagement through Social CollaborationIncrease Adoption and Engagement through Social Collaboration
Increase Adoption and Engagement through Social Collaboration
 
Content Architecture: Planning, Designing, and Constructing the Perfect Piece...
Content Architecture: Planning, Designing, and Constructing the Perfect Piece...Content Architecture: Planning, Designing, and Constructing the Perfect Piece...
Content Architecture: Planning, Designing, and Constructing the Perfect Piece...
 
Digital Marketing Toolbox by Dawn Jensen
Digital Marketing Toolbox by Dawn JensenDigital Marketing Toolbox by Dawn Jensen
Digital Marketing Toolbox by Dawn Jensen
 
Growth Hacking Your Social Media
Growth Hacking Your Social MediaGrowth Hacking Your Social Media
Growth Hacking Your Social Media
 
Content Creators Toolbox #WCTO16
Content Creators Toolbox #WCTO16Content Creators Toolbox #WCTO16
Content Creators Toolbox #WCTO16
 
Become Efficient or Die: The Story of BackType
Become Efficient or Die: The Story of BackTypeBecome Efficient or Die: The Story of BackType
Become Efficient or Die: The Story of BackType
 
Intro to Content Strategy: January 2013
Intro to Content Strategy: January 2013Intro to Content Strategy: January 2013
Intro to Content Strategy: January 2013
 
Content writing tools
Content writing toolsContent writing tools
Content writing tools
 
6 Tips for More Effective Hashtags
6 Tips for More Effective Hashtags6 Tips for More Effective Hashtags
6 Tips for More Effective Hashtags
 
Going Social: Fernie Chamber of Commerce Feb 24
Going Social:  Fernie Chamber of Commerce Feb 24Going Social:  Fernie Chamber of Commerce Feb 24
Going Social: Fernie Chamber of Commerce Feb 24
 
Social media architecture
Social media architectureSocial media architecture
Social media architecture
 

More from Sevans Strategy

BUILDING THE BRAND OF "YOU"
BUILDING THE BRAND OF "YOU"BUILDING THE BRAND OF "YOU"
BUILDING THE BRAND OF "YOU"Sevans Strategy
 
YOUNG ADULTS: How social media today impacts you tomorrow (and what to do abo...
YOUNG ADULTS: How social media today impacts you tomorrow (and what to do abo...YOUNG ADULTS: How social media today impacts you tomorrow (and what to do abo...
YOUNG ADULTS: How social media today impacts you tomorrow (and what to do abo...Sevans Strategy
 
Top Viral Videos Through The Eyes of a Toddler
Top Viral Videos Through The Eyes of a ToddlerTop Viral Videos Through The Eyes of a Toddler
Top Viral Videos Through The Eyes of a ToddlerSevans Strategy
 
Doers who inspire posters
Doers who inspire postersDoers who inspire posters
Doers who inspire postersSevans Strategy
 
18 quotable moments, facts and stats for your social business
18 quotable moments, facts and stats for your social business18 quotable moments, facts and stats for your social business
18 quotable moments, facts and stats for your social businessSevans Strategy
 
Learn how to use Google+ Communities like a boss
Learn how to use Google+ Communities like a bossLearn how to use Google+ Communities like a boss
Learn how to use Google+ Communities like a bossSevans Strategy
 
Social Media Citizen Engagement: Developing Strategy and Tactics
Social Media Citizen Engagement: Developing Strategy and TacticsSocial Media Citizen Engagement: Developing Strategy and Tactics
Social Media Citizen Engagement: Developing Strategy and TacticsSevans Strategy
 
How to change your HARO workflow and become more productive
How to change your HARO workflow and become more productiveHow to change your HARO workflow and become more productive
How to change your HARO workflow and become more productiveSevans Strategy
 
Overview of the Use of Endorsements and Testimonials in Advertising
Overview of the Use of Endorsements  and Testimonials in Advertising Overview of the Use of Endorsements  and Testimonials in Advertising
Overview of the Use of Endorsements and Testimonials in Advertising Sevans Strategy
 
Search Marketing Expo: Blow me away blogging
Search Marketing Expo: Blow me away blogging Search Marketing Expo: Blow me away blogging
Search Marketing Expo: Blow me away blogging Sevans Strategy
 
Why the Future of PR Is Social Collaboration (and how it determines our success)
Why the Future of PR Is Social Collaboration (and how it determines our success)Why the Future of PR Is Social Collaboration (and how it determines our success)
Why the Future of PR Is Social Collaboration (and how it determines our success)Sevans Strategy
 
FTC Guidelines Overview: How it Impacts PR, Brands and Bloggers
FTC Guidelines Overview: How it Impacts PR, Brands and BloggersFTC Guidelines Overview: How it Impacts PR, Brands and Bloggers
FTC Guidelines Overview: How it Impacts PR, Brands and BloggersSevans Strategy
 
FTC Overview for Online Endorsements
FTC Overview for Online EndorsementsFTC Overview for Online Endorsements
FTC Overview for Online EndorsementsSevans Strategy
 
AP guidelines for frequently used social and technology terms
AP guidelines for frequently used social and technology termsAP guidelines for frequently used social and technology terms
AP guidelines for frequently used social and technology termsSevans Strategy
 
Social Bootcamp: Social IRL
Social Bootcamp: Social IRLSocial Bootcamp: Social IRL
Social Bootcamp: Social IRLSevans Strategy
 
Getting started with Facebook
Getting started with FacebookGetting started with Facebook
Getting started with FacebookSevans Strategy
 
Getting started with LinkedIn
Getting started with LinkedInGetting started with LinkedIn
Getting started with LinkedInSevans Strategy
 
Getting Started with Twitter
Getting Started with TwitterGetting Started with Twitter
Getting Started with TwitterSevans Strategy
 

More from Sevans Strategy (20)

BUILDING THE BRAND OF "YOU"
BUILDING THE BRAND OF "YOU"BUILDING THE BRAND OF "YOU"
BUILDING THE BRAND OF "YOU"
 
YOUNG ADULTS: How social media today impacts you tomorrow (and what to do abo...
YOUNG ADULTS: How social media today impacts you tomorrow (and what to do abo...YOUNG ADULTS: How social media today impacts you tomorrow (and what to do abo...
YOUNG ADULTS: How social media today impacts you tomorrow (and what to do abo...
 
Top Viral Videos Through The Eyes of a Toddler
Top Viral Videos Through The Eyes of a ToddlerTop Viral Videos Through The Eyes of a Toddler
Top Viral Videos Through The Eyes of a Toddler
 
Doers who inspire posters
Doers who inspire postersDoers who inspire posters
Doers who inspire posters
 
18 quotable moments, facts and stats for your social business
18 quotable moments, facts and stats for your social business18 quotable moments, facts and stats for your social business
18 quotable moments, facts and stats for your social business
 
Learn how to use Google+ Communities like a boss
Learn how to use Google+ Communities like a bossLearn how to use Google+ Communities like a boss
Learn how to use Google+ Communities like a boss
 
Social Media Citizen Engagement: Developing Strategy and Tactics
Social Media Citizen Engagement: Developing Strategy and TacticsSocial Media Citizen Engagement: Developing Strategy and Tactics
Social Media Citizen Engagement: Developing Strategy and Tactics
 
How to change your HARO workflow and become more productive
How to change your HARO workflow and become more productiveHow to change your HARO workflow and become more productive
How to change your HARO workflow and become more productive
 
Overview of the Use of Endorsements and Testimonials in Advertising
Overview of the Use of Endorsements  and Testimonials in Advertising Overview of the Use of Endorsements  and Testimonials in Advertising
Overview of the Use of Endorsements and Testimonials in Advertising
 
Search Marketing Expo: Blow me away blogging
Search Marketing Expo: Blow me away blogging Search Marketing Expo: Blow me away blogging
Search Marketing Expo: Blow me away blogging
 
Why the Future of PR Is Social Collaboration (and how it determines our success)
Why the Future of PR Is Social Collaboration (and how it determines our success)Why the Future of PR Is Social Collaboration (and how it determines our success)
Why the Future of PR Is Social Collaboration (and how it determines our success)
 
FTC Guidelines Overview: How it Impacts PR, Brands and Bloggers
FTC Guidelines Overview: How it Impacts PR, Brands and BloggersFTC Guidelines Overview: How it Impacts PR, Brands and Bloggers
FTC Guidelines Overview: How it Impacts PR, Brands and Bloggers
 
FTC Overview for Online Endorsements
FTC Overview for Online EndorsementsFTC Overview for Online Endorsements
FTC Overview for Online Endorsements
 
Social IRL: Atlanta
Social IRL: AtlantaSocial IRL: Atlanta
Social IRL: Atlanta
 
AP guidelines for frequently used social and technology terms
AP guidelines for frequently used social and technology termsAP guidelines for frequently used social and technology terms
AP guidelines for frequently used social and technology terms
 
Maximize your content
Maximize your content Maximize your content
Maximize your content
 
Social Bootcamp: Social IRL
Social Bootcamp: Social IRLSocial Bootcamp: Social IRL
Social Bootcamp: Social IRL
 
Getting started with Facebook
Getting started with FacebookGetting started with Facebook
Getting started with Facebook
 
Getting started with LinkedIn
Getting started with LinkedInGetting started with LinkedIn
Getting started with LinkedIn
 
Getting Started with Twitter
Getting Started with TwitterGetting Started with Twitter
Getting Started with Twitter
 

Recently uploaded

14680-51-4.pdf Good quality CAS Good quality CAS
14680-51-4.pdf  Good  quality CAS Good  quality CAS14680-51-4.pdf  Good  quality CAS Good  quality CAS
14680-51-4.pdf Good quality CAS Good quality CAScathy664059
 
Unveiling the Soundscape Music for Psychedelic Experiences
Unveiling the Soundscape Music for Psychedelic ExperiencesUnveiling the Soundscape Music for Psychedelic Experiences
Unveiling the Soundscape Music for Psychedelic ExperiencesDoe Paoro
 
Neha Jhalani Hiranandani: A Guide to Her Life and Career
Neha Jhalani Hiranandani: A Guide to Her Life and CareerNeha Jhalani Hiranandani: A Guide to Her Life and Career
Neha Jhalani Hiranandani: A Guide to Her Life and Careerr98588472
 
20200128 Ethical by Design - Whitepaper.pdf
20200128 Ethical by Design - Whitepaper.pdf20200128 Ethical by Design - Whitepaper.pdf
20200128 Ethical by Design - Whitepaper.pdfChris Skinner
 
Paul Turovsky - Real Estate Professional
Paul Turovsky - Real Estate ProfessionalPaul Turovsky - Real Estate Professional
Paul Turovsky - Real Estate ProfessionalPaul Turovsky
 
Interoperability and ecosystems: Assembling the industrial metaverse
Interoperability and ecosystems:  Assembling the industrial metaverseInteroperability and ecosystems:  Assembling the industrial metaverse
Interoperability and ecosystems: Assembling the industrial metaverseSiemens
 
MEP Plans in Construction of Building and Industrial Projects 2024
MEP Plans in Construction of Building and Industrial Projects 2024MEP Plans in Construction of Building and Industrial Projects 2024
MEP Plans in Construction of Building and Industrial Projects 2024Chandresh Chudasama
 
Psychic Reading | Spiritual Guidance – Astro Ganesh Ji
Psychic Reading | Spiritual Guidance – Astro Ganesh JiPsychic Reading | Spiritual Guidance – Astro Ganesh Ji
Psychic Reading | Spiritual Guidance – Astro Ganesh Jiastral oracle
 
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxGo for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxRakhi Bazaar
 
Darshan Hiranandani (Son of Niranjan Hiranandani).pdf
Darshan Hiranandani (Son of Niranjan Hiranandani).pdfDarshan Hiranandani (Son of Niranjan Hiranandani).pdf
Darshan Hiranandani (Son of Niranjan Hiranandani).pdfShashank Mehta
 
Excvation Safety for safety officers reference
Excvation Safety for safety officers referenceExcvation Safety for safety officers reference
Excvation Safety for safety officers referencessuser2c065e
 
How to Conduct a Service Gap Analysis for Your Business
How to Conduct a Service Gap Analysis for Your BusinessHow to Conduct a Service Gap Analysis for Your Business
How to Conduct a Service Gap Analysis for Your BusinessHelp Desk Migration
 
Fundamentals Welcome and Inclusive DEIB
Fundamentals Welcome and  Inclusive DEIBFundamentals Welcome and  Inclusive DEIB
Fundamentals Welcome and Inclusive DEIBGregory DeShields
 
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...Hector Del Castillo, CPM, CPMM
 
NAB Show Exhibitor List 2024 - Exhibitors Data
NAB Show Exhibitor List 2024 - Exhibitors DataNAB Show Exhibitor List 2024 - Exhibitors Data
NAB Show Exhibitor List 2024 - Exhibitors DataExhibitors Data
 
digital marketing , introduction of digital marketing
digital marketing , introduction of digital marketingdigital marketing , introduction of digital marketing
digital marketing , introduction of digital marketingrajputmeenakshi733
 
WSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdfWSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdfJamesConcepcion7
 
Introducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applicationsIntroducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applicationsKnowledgeSeed
 

Recently uploaded (20)

Toyota and Seven Parts Storage Techniques
Toyota and Seven Parts Storage TechniquesToyota and Seven Parts Storage Techniques
Toyota and Seven Parts Storage Techniques
 
14680-51-4.pdf Good quality CAS Good quality CAS
14680-51-4.pdf  Good  quality CAS Good  quality CAS14680-51-4.pdf  Good  quality CAS Good  quality CAS
14680-51-4.pdf Good quality CAS Good quality CAS
 
Unveiling the Soundscape Music for Psychedelic Experiences
Unveiling the Soundscape Music for Psychedelic ExperiencesUnveiling the Soundscape Music for Psychedelic Experiences
Unveiling the Soundscape Music for Psychedelic Experiences
 
Neha Jhalani Hiranandani: A Guide to Her Life and Career
Neha Jhalani Hiranandani: A Guide to Her Life and CareerNeha Jhalani Hiranandani: A Guide to Her Life and Career
Neha Jhalani Hiranandani: A Guide to Her Life and Career
 
20200128 Ethical by Design - Whitepaper.pdf
20200128 Ethical by Design - Whitepaper.pdf20200128 Ethical by Design - Whitepaper.pdf
20200128 Ethical by Design - Whitepaper.pdf
 
Paul Turovsky - Real Estate Professional
Paul Turovsky - Real Estate ProfessionalPaul Turovsky - Real Estate Professional
Paul Turovsky - Real Estate Professional
 
Interoperability and ecosystems: Assembling the industrial metaverse
Interoperability and ecosystems:  Assembling the industrial metaverseInteroperability and ecosystems:  Assembling the industrial metaverse
Interoperability and ecosystems: Assembling the industrial metaverse
 
MEP Plans in Construction of Building and Industrial Projects 2024
MEP Plans in Construction of Building and Industrial Projects 2024MEP Plans in Construction of Building and Industrial Projects 2024
MEP Plans in Construction of Building and Industrial Projects 2024
 
Psychic Reading | Spiritual Guidance – Astro Ganesh Ji
Psychic Reading | Spiritual Guidance – Astro Ganesh JiPsychic Reading | Spiritual Guidance – Astro Ganesh Ji
Psychic Reading | Spiritual Guidance – Astro Ganesh Ji
 
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxGo for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
 
Darshan Hiranandani (Son of Niranjan Hiranandani).pdf
Darshan Hiranandani (Son of Niranjan Hiranandani).pdfDarshan Hiranandani (Son of Niranjan Hiranandani).pdf
Darshan Hiranandani (Son of Niranjan Hiranandani).pdf
 
Excvation Safety for safety officers reference
Excvation Safety for safety officers referenceExcvation Safety for safety officers reference
Excvation Safety for safety officers reference
 
How to Conduct a Service Gap Analysis for Your Business
How to Conduct a Service Gap Analysis for Your BusinessHow to Conduct a Service Gap Analysis for Your Business
How to Conduct a Service Gap Analysis for Your Business
 
Fundamentals Welcome and Inclusive DEIB
Fundamentals Welcome and  Inclusive DEIBFundamentals Welcome and  Inclusive DEIB
Fundamentals Welcome and Inclusive DEIB
 
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
 
Authentically Social - presented by Corey Perlman
Authentically Social - presented by Corey PerlmanAuthentically Social - presented by Corey Perlman
Authentically Social - presented by Corey Perlman
 
NAB Show Exhibitor List 2024 - Exhibitors Data
NAB Show Exhibitor List 2024 - Exhibitors DataNAB Show Exhibitor List 2024 - Exhibitors Data
NAB Show Exhibitor List 2024 - Exhibitors Data
 
digital marketing , introduction of digital marketing
digital marketing , introduction of digital marketingdigital marketing , introduction of digital marketing
digital marketing , introduction of digital marketing
 
WSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdfWSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdf
 
Introducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applicationsIntroducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applications
 

Get more done in less time, #workhacks for your busy life

  • 1. HOW TO: 
 Get more done in less time" Sarah Evans I (@PRsarahevans) I sarah@tracky.com #workhacks
  • 4. Enter open social 
 collaboration platforms and work hacks." #workhacks
  • 5. What are #workhacks?" Creating effective solutions to a work problem. #workhacks
  • 6. Today’s #workhacks:" •  Running your social editorial calendar (and without a spreadsheet) •  Monitoring online news for story opps •  Emailing (better) •  Make a cinch of social sharing •  Create a robust resource of media queries •  Updating your clients and team(s) •  Social publishing #workhacks
  • 7. Think about your open social collaboration platform like your website or blog. It’s a central hub where everything lives. You constantly drive everything to it." #workhacks
  • 8. This single habit will transform the way you work, your ability to get more things done and reduce your email consumption and creation dramatically." #workhacks
  • 9. If you’re starting here, then you’re missing out. #workhacks
  • 10. •  Media queries •  Task updates for superiors •  Volunteer activities •  Editorial calendar •  Blog/content creation •  Social publishing #workhacks
  • 11. I got out of email and 
 into collaboration." #workhacks
  • 12. Monitoring news, competitors & more
 (IFTTT, mobile, social, lists, Google Alerts)" #workhacks
  • 13. We use this content for…" •  Social sharing •  Story starters •  Daily e-blast •  Weekly #journchat •  Case studies •  Media/pitches •  Research •  Product enhancements #workhacks
  • 14. 3 tiers of monitoring:" #workhacks
  • 15. www.ifttt.com Copy & paste #workhacks
  • 16. www.bufferapp.com In the hopper for any other applicable Twitter accounts (e.g. clients) + hashtag(s). Rewritten for other social networks and added to the hopper. {Link}" #workhacks https://ifttt.com/recipes/18573 J
  • 17. Get industry news faster than 99% of your peers. #workhacks
  • 18. And, if it’s a story starter…
 (We do 1 of 5 things)" Blog post, Media pitch, Social media release; Guest post; or Archive for later #workhacks
  • 21. How we create content: STEP 1: Go to the PR Group. #workhacks
  • 22. STEP 2: Assign team members, set a due date and share notes. #workhacks
  • 23. STEP 3: Create a Google Doc within the track. Everyone is notified, saves an email and keeps everything in one document. #workhacks
  • 24. STEP 4: We have an “official” blog template so that anyone writing for our site can stay consistent with our branding. I have it starred so that it’s always available when working. #workhacks
  • 25. How we share content: Create a tactical arsenal (lives in the “umbrella” over all tasks) and determine priority levels for your messages. 1. Post to Twitter from all possible accounts and, when appropriate, 1) mention (@) company name, co-founders, co-workers, investors and/or advisors (depending on the post); 2) include essential hashtags (if there are a lot of associated hashtags focus on most important first, then include others in future posts); 3) DM people who might like to share with a request to RT; 4) Share post 2-3 times over 2 weeks, then once a month for 3 months, then once every other month (from company account and co-founders accounts) 2. Post to Linkedin company and personal profiles and, when appropriate, tag (@) company name, co-founders, co-workers, investors and/or advisors (depending on the post). ESSENTIAL: Write a helpful, informative message to people with a certain job title or certain industry. Build an email list based on this within LinkedIn. MAKE SURE TO SELECT THE OPTION TO HIDE ALL EMAIL ADDRESSES before sending. You can only do 50 people at a time, so block off at least an hour to send. For example, tactics 1-5 are for every post, 1-15 are for medium priority and 1-26 are for highest priority.   #workhacks
  • 26. K.I.S.S." •  Identify your “key times” (Tweriod) •  Schedule posts to go out at times you’re most likely to reach your community (Buffer) •  Automate your sharing (dlvr.it) •  Schedule for G+ (DoShare) •  Reminders to share evergreen content every few weeks or months. (Tracky) #workhacks
  • 27. •  Plan out 5 to 7 days in advance. •  Keep a social sharing track where this information lives so you can repurpose it. •  Check it daily to remove content or check it. #workhacks
  • 28. Where do you find content? " •  Alltop (alltop.com) •  Reddit •  Feedly or Flipboard (on iOS) •  Google Reader •  RSS •  Twitter lists •  Facebook lists •  Tumblr •  icanhascheezburger #workhacks
  • 29. Bonus Tip! Allow your research to double as content, real-time" h"ps://www.rebelmouse.com/trendingonline/   #workhacks
  • 30. Track success of content" #workhacks
  • 31. The secret to reducing email… #workhacks
  • 32. Group. Everything." People you frequently email Projects you’re working on All of your clients Research and media lists Public groups Partnerships with other businesses Recipes, crafts and other hobbies #workhacks
  • 33. Make your own list. Here’s mine:" Email" Social collaboration" Initial project overview, including links to tracks. X Quick hello, introduction (initial comm.) X Interviews, questions, surveys X X Urgent, important update (with link to track) X X Scheduling meetings, lunch X Pitch, media reply X X All company/corporate message X Marketing material creation X Content creation (e.g. blog posts) X #workhacks
  • 34. Make your inbox work for you" #workhacks
  • 35. Use quick response email templates on your smartphone
 (and if you’re on iOS, there’s a hack for that)" •  Identify an app or built in feature that can be accessed on your computer, smartphone and tablet. •  Type them once and use at your discretion. #workhacks
  • 36. Power incoming communication with the same platform." #workhacks
  • 37. EXAMPLE: Customer service and requests #workhacks
  • 38. Manage media relations
 (and, gasp, without a spreadsheet)" #workhacks
  • 39. Media queries" What’s your current process? Email upon email upon email? #workhacks
  • 40. All pitches are archived, tagged and searchable. #workhacks
  • 42. Label, tag, set a deadline and assign appropriately. #workhacks
  • 43. Keep client(s), peers, vendors as informed as possible and help your staff keep you informed, too." #workhacks
  • 44. Keep everyone in the loop #workhacks
  • 45. Use for clients, vendors and staff. Update real-time with important tasks and accomplishments. Amazing archive and opportunity for interaction. #workhacks
  • 46. Publish to your social community site" LVchamber.com/start #workhacks
  • 47. All told, these #workhacks and integration of open social collaboration has personally:
 " •  Increased ability to produce content by 110% (from 2 blog posts on one blog per week to 4-6 posts on two-three blogs per week) •  Reduced outgoing email by 25% (from 3,600 to 2,700 over three months) •  Reduced incoming email by 5% (from 9,000 to 8,550 over three months – and still dropping) •  Increase in content sharing on social sites (from 5 to 7 shares on one social account to 5-8 shares across 12 social accounts) •  Drive views to Tracky website by 500% •  Create additional communities to engage (Launched the Google+ PR Community with more than 1,600 active members) •  Increased online engagement for multiple brands (on average, 100 to 1.2K clicks on each article shared) #workhacks
  • 49. For a list of all resources mentioned today, visit: https://tracky.com/46630. #workhacks
  • 51. Congratulations! " You are the 1%. Of “doers,” that is. Instead of talking about what you want to do, you actually do it. That’s a rare gift and you, my friend, have it. Be proud of your gift and tell the world that you’re part of an elite group of doers! #workhacks