Sarah Evans provides tips and strategies for effective content marketing. She discusses optimizing images and filenames for search engines, understanding audience demographics, using social media to increase indexing speed, ensuring content loads quickly on mobile, and the importance of passion, purpose and integrity in content creation. The document also provides app recommendations for creating visuals and tools for planning an editorial calendar and email list.

1. Sarah Evans
FAVES + CO.
Sevans Strategy
sarahsfav.es

2. Content Marketing
A term that refers to
anything you create
online (or off) to
drive traffic back to
your site.

3. I’m sharing information I believe others want
to know. And that is the fundamental starting
point for creating great content. Creating with
passion, with integrity and with purpose can
change everything.

4. GREAT
CONTENT

5. A picture really is worth a lot of words, just make
sure it’s optimized for the web.
• Compress it (TinyPNG)
• Include main local
keywords in filename
• Use good ALT text
• Add to Flickr and link
back to your website
from it

6. KNOW YOUR AUDIENCE!
• Primarily ages 21-49
• Live in the U.S., Canada,
U.K. (English-speaking
countries)
• Love foreign travel and
“ethnic” experiences
Reader demographics
• Earn more than $76,000
per year
• Can’t get enough of
gadgets and
upscale brands
• Have diverse media tastes
On average, 60K views per month
and thousands of social shares.

7. If you have the money or bandwidth,
pay for great design.
$$$

9. • 80% of people will read your
headlines.
• But only 20% of those people will
read the rest of your content!
KISSmetrics
Has an amazing headline.

10. It’s all about the “like,” retweet, pin, +1, etc…
EVERY SINGLE POST NEEDS A PIN-WORTHY PHOTO

11. Social media help content get
indexed faster and shows
you’re authoritative
Tweeting cuts indexation time by 50% and reduces the
time it takes Googlebot to find your content from 2 hours to
:02 seconds
WhiteFire, an SEO Company

12. DOES NOT TAKE FOREVER TO LOAD
http://tools.pingdom.com/fpt/

13. THE PINTRISTIFICATION &
INSTAGRAMIZATION OF CONTENT
If you like it, then you should have put
a filter on it.

14. 7 APPS FOR CREATING GREAT
VISUALS FROM YOUR PHONE
1. Phonto
2. Over
3. News Booth
4. Whims
5. Phoster
6. VSCOcam
7. Screenshot
*iOS recommendations

15. Photos on
Facebook
Generate 53%
More Likes Than
the Average
Post
HubSpot, 2012
Even though it takes more work, post native
photos on Facebook.

16. http://sarahsfav.es/2012/07/31/i
phoneography/
iPhone Photography: The Visual Guide
By @alliworthington ($5.00)
• Never, ever zoom
• Don’t be a flasher.
• Light matters
• Use editing apps

17. 5 to 10 posts a day is ideal,
and don’t forget social shares
Guest contributors. Curate. Aggregate. Original.

18. EDITORIAL CALENDAR
Check out Evernote, Tracky or, a
plug-in on WordPress

19. Planandbenimble

20. Define
your style
• Headline: optimized for search, compelling, no more than 100
characters (approximately two sentences)
• Teaser / subhead / lead / nut graph: optimized for search, link
to access main story content, bold key words and phrases
• Front page photo: square image, cropped, re-sized
appropriately: .JPG, .png or .GIF
• Full article main photo: 600 x 600, center

21. Photo + Video + Audio + Written
The
full
(web)
circle
Instagram = 15 seconds; Vine = 6 seconds

23. Make sure your content works on mobile
and tablet devices

24. FREE TOOL*!!!
*okay, only for 7 days
https://bmobilized.com

25. SOMETIMES, IT BREAKS
ALL OF THE RULES
“According to Alexa, Reddit generates more traffic
than The New York Times, Fox News and Skype,
with approximately 70 million unique visitors a month
and around five billion page views.”
-Jay Caspian King, New York Times

26. • IFTTT
• Buffer
• Pinerly
• Evernote
• Do Share
Use workhacks to optimize output and
automate, where appropriate

27. Get your email list up and
running, like now.
Use a service, like Marketo,
Mailchimp or Eloqua

28. PASSION
PURPOSE
INTEGRITY

29. To schedule a meeting with Sarah, email
prsarahevans@gmail.com.
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