Introduction to Social Media 101 for real estate
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These are my slides for my 2011 2 hour social media basics for real estate presentation. For details on this presentation please contact me at peter brewer.com
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Introduction to Social Media 101 for real estate
- 1. The Value of Social Media to Real Estate 101 Peter Brewer
- 2. Agent 1.0 vs Agent 2.0 ? • Five compelling stats on consumer behavioral trends • Five compelling reasons why you should use social media • Five most common mistakes in social media • Five things you can do today or tomorrow to get started • Maybe some iPhone Apps you might like or might be even be using • As many questions as you like or time permits
- 3. Do I have a delete key on my forehead?
- 4. Social Media Does Not Replace What You Currently Do. It Should Be Used To Complement Your Current Suite of Tools.. Print - Online - Quality Marketing Belly to Belly is Still Best
- 12. “ Its Word of Mouth on Steroids!” @nik_nik
- 13. SIX CONSUMER BEHAVIORAL TRENDS 1. Conversations are moving online (in all age brackets) - email is becoming “old school”. Some Uni’s have stopped issuing email. 2. People are going mobile. The demise of the Desktop PC is nearing. 3. Microwave oven society. People demand information NOW. Where’s your Desktop 4. Free information available to consumers. We are no longer the gatekeepers. 5. What is our future relevance? Service? Negotiation? 6. Social sites are growing at a massive rate. More reliable and trusted source of info. Peer info vs traditional media. 86% TRUST word of mouth over glossy. 7. Social Proof has significant credibility! The rise of ‘Rate My ?’ Sites should not be ignored! 8. New business models being built around ‘good old fashioned new world real estate’… We need to adapt or…..
- 14. FIVE COMPELLING REASONS WHY YOU SHOULD USE SOCIAL MEDIA 1. Fish where the fish are…. (800 Million + using Facebook) Facebook Targeted Ads
- 15. WHO’S THERE NOW? You? – Your Community? Your Competitors? There’ll only be 1 facebook.com/mysuburb There’ll only be 1 peterbrewer.com * You must own ‘You’
- 16. FIVE COMPELLING REASONS WHY YOU SHOULD USE SOCIAL MEDIA 2. Grow your business database to convert to clients. There has to be a method to this madness. to “A w ell managed up ll be dat e database wi the c urrency of the ne u ” w millenniesmPractice Jan –B t n Robert Beva 2000
- 17. 3. START A CONVERSATION AND BUILD AN ONLINE RELATIONSHIP WITH YOUR LOCAL COMMUNITY. “People don’t care how much you know ‘til they know how much you care...”
- 18. 4. AMAZING SEO VALUE TO YOU AND YOUR BUSINESS. - Google Juice
- 19. Can you spot the difference?
- 20. This is what Google sees.
- 21. 5. Your clients and community expect you to be ‘tech savvy’. Are you meeting their expectations? irtual expec t to see a V 7% of Ho me Buyers gents do th e m. 7 % of A Tour. L ess than 1
- 22. cial Networking So Estate Websites 101 Real Tell me Show Help me me how what my the find a house is House. worth. market is doing. PROVE TO ME THAT I CAN TRUST YOU
- 23. Five most common mistakes in social media 1. Don’t just post listings to your page or profile. It’s the Number 1 Don’t! Make it about your community Make it social 85/15
- 24. Five most common mistakes in social media 2. Broadcas+ng – not engaging with your clients. It’s a 2 way discussion.
- 25. Five most common mistakes in social media 3. Inappropriate content used on Profiles, Pages and Tweets.
- 26. Five most common mistakes in social media 4. Confusion between Facebook Profiles and Pages Google can’t see. Google CAN see. Facebook Terms of Service Breach if Greater flexibility and potential for used for business. business-centred settings.
- 27. Five most common mistakes in social media 1. Three posts per week 2. Daily Facebook interaction 3. Using channels that work 4. Grow your follower activities 5. Promote your online presence nt! 5. Not being consiste d. You must be committe u do Budget time daily…just like yo with anything!
- 28. Facebook Pages/Profiles/Ads/Communities Blogs Yours/other local blogs/Industry blogs/SEO YouTube Your own channel/video tour every listing/community/SEO Twitter Local search/personal interests/leads/profile/SEO Linkedin Professional and business networks/SEO Google+ Maybe?.. Google Profile/Places YES! Hootsuite for ‘monitoring’ is cool: http://hootsuite.com/dashboard#/
- 29. Ever felt your ears burning?. Welcome to ‘World of Mouth’ Tripadvisor.com Ratemyteacher.com Ratethatagent.com.au Productreview.com.au Womf.com Google.com http://www.Google.com/alerts
- 32. Five 6 things you can do today or tomorrow to get started 1. Review what we’ve covered today 2. Create (or amend) your digital footprint 3. Commit to blogging in whatever shape suits you (words-pics-video) (or outsource it!) 4. Share the responsibility around your team 5. Make your efforts about being a ‘Helper Agent’. Don’t hard sell! 6. Start listening to what your online reputation is.
- 33. Do it yourself ? vs Delegate it (the content piece) Remember: You can’t delegate your own personality Authenticity is everything! .
- 34. Where you’ll find me: Blog: thatpeterbrewer.com Facebook: facebook.com/thatpeterbrewer Facebook: Pge facebook.com/inlinemedia TwiEer: twiEer.com/thatpeterbrewer YouTube youtube.com/thatpeterbrewer Linkedin linkedin.com/thatpeterbrewer Register your name!
- 36. “Appy” Hour Five 8 cool iPhone Apps you might like …or might be even be using! • 1.Autos+tch • 5. Field Agent • 2. Half Tone • 6. Prop Guide • 3. Boxcar • 7. Reel Moments • 4. Plas+c Bullet • 8. What’s App