Siri and Yelp Optimization - SMX East 2012 Local University
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This document discusses the integration of Yelp features and data into Apple Maps and iOS 6. Key points include: - Apple Maps will now show snippets of Yelp reviews, photos, and allow calling or getting directions directly to businesses through Yelp data. - Local SEO factors like consistent business name, address and phone number (NAP) data across sources helps influence how businesses are displayed. - Premium Yelp advertising services may provide benefits, as customer reviews and reputation management are important ranking factors for local search results. - Opportunities exist for businesses to optimize profiles across mapping and review sites like Yelp to influence their local search visibility.
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Siri and Yelp Optimization - SMX East 2012 Local University
- 2. Who Wins? @Matt_Siltala
- 10. @Matt_Siltala
- 11. So Far Not Apple @Matt_Siltala
- 12. They Will Figure It Out @Matt_Siltala
- 13. @Matt_Siltala
- 14. What’s New? @Matt_Siltala
- 15. iOS 6 Main Yelp Highlights: • Access snippets of Yelp reviews • Access snippets of Yelp photos • Add photos and Tips to a Yelp listing • Call and map directions to a business’s front door • Check-in to a business directly from Apple maps. • Easier to link to the Yelp app directly @Matt_Siltala
- 16. What Powers Apple Maps? @Matt_Siltala
- 17. @Matt_Siltala
- 18. @Matt_Siltala
- 19. http://gspa21.ls.apple.com/html/attribution.html @Matt_Siltala
- 20. @Matt_Siltala
- 21. Everybody Thank David @Matt_Siltala
- 22. davidmihm.com/blog/local-seo/apple-maps-ecosystem/ @Matt_Siltala
- 23. Think….. @Matt_Siltala
- 24. @Matt_Siltala
- 25. Premium Services on Yelp @Matt_Siltala
- 26. @Matt_Siltala
- 27. @Matt_Siltala
- 28. Think….. OPTIMIZATION @Matt_Siltala
- 29. @Matt_Siltala
- 30. @Matt_Siltala
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- 32. @Matt_Siltala
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- 34. What I Know That DOES Work @Matt_Siltala
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- 40. @Matt_Siltala
- 41. @Matt_Siltala
- 42. @Matt_Siltala
- 43. And Why Not? @Matt_Siltala
- 44. @Matt_Siltala
- 45. http://officialblog.yelp.com/2012/09/new-study-reinforces-the-value-of-yelp-for-businesses.html @Matt_Siltala
- 46. @Matt_Siltala
- 47. @Matt_Siltala
- 48. Opportunity! @Matt_Siltala
- 49. http://officialblog.yelp.com/2012/09/new-study-reinforces-the-value-of-yelp-for- businesses.html @Matt_Siltala
- 50. @Matt_Siltala
- 51. Why Are We Afraid of Yelp? (and reviews in general) @Matt_Siltala
- 52. @Matt_Siltala
- 53. @Matt_Siltala
- 54. @Matt_Siltala
- 55. @Matt_Siltala
- 56. Reputation Management @Matt_Siltala
- 57. Other Factors? • Check-Ins • Social Mentions • Shares • Tips @Matt_Siltala
- 58. Takeaways: • Customer Reviews Matter • Organic Optimization Factors In • Consistent NAP Factors In • Claiming Local Listings Factors In • Premium Yelp Listings Seems To Help • Social + Local - Social Does Factor In @Matt_Siltala
- 59. Thank You! Matt Siltala, Partner matt@avalaunchmedia.com @Matt_Siltala
Editor's Notes
- Opportunity
- Opportunity
- Opportunity
- Today, Pinterest already drives more traffic to sites that use Shareaholic than Bing and Twitter and it’s only 0.10% away from overtaking Yahoo. Google, of course, remains the largest driver of traffic to the company’s member sites, followed by Facebook and – for the time being – Yahoo.