The Simple Complexity of Facebook Marketing — #congresfb
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Master Class at Congress FB (http://congresfacebook.nl)
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The Simple Complexity of Facebook Marketing — #congresfb
- 1. The Simple Complexity of Facebook Marketing @EdgeRankChecker | #congresfb
- 2. Facebook Marketing Is A Fractal @EdgeRankChecker | #congresfb
- 3. Simplicity The Deeper We Dive… Complexity @EdgeRankChecker | #congresfb Complexity Simplicity
- 4. @EdgeRankChecker | #congresfb Facebook Post Cycle Reach Engagement Negative Feedback
- 6. • Calls To Action • Photos • Cat Memes What Drives Engagement? @EdgeRankChecker | #congresfb
- 7. • Roughly 60-90% increase in engagement @EdgeRankChecker | #congresfb Calls to Action • Tapping into human psychology
- 8. • Most Brands succeed with Photos • 350 Million Photos Uploaded Daily @EdgeRankChecker | #congresfb Photos
- 9. Light interactions drive light business value Cat Memes @EdgeRankChecker | #congresfb
- 10. Those are simplistic drivers @EdgeRankChecker | #congresfb
- 11. • Psychology • Screen Real Estate • Self-Idealization @EdgeRankChecker | #congresfb What Actually Drives Engagement?
- 12. • Seeking approval via Engagement • Post Photos to influence our perception @EdgeRankChecker | #congresfb Psychology
- 13. How does a post's vertical space influence engagement probability? @EdgeRankChecker | #congresfb Screen Real Estate
- 14. • One's desired self-projection • Interests/Likes/Groups build digital self @EdgeRankChecker | #congresfb Self-Idealization
- 15. • Use Call To Actions • Understand psychological reasons for Engagement • Use beautiful photography when applicable • Maximize screen real estate • Leverage self-idealization @EdgeRankChecker | #congresfb How to Take Advantage
- 16. @EdgeRankChecker | #congresfb Facebook Wants You to Amplify Your Great Content
- 17. Facebook's New Mentality ○ Brand's earn their way into the news feed ○ Pay to build fans Organic Results ○ Monitor/Analyze content to drive Organic success ○ Amplify great Organic media with Paid media @EdgeRankChecker | #congresfb Balancing Paid/Earned Media
- 18. • Search Results = News Feed • Sponsored Posts = Paid Ads • Organic Success > Paid Success @EdgeRankChecker | #congresfb The "New" SEO
- 19. @EdgeRankChecker | #congresfb NBA & Burberry Learning from the Best
- 20. • Frequent, applicable cover photo changes • Nightly recaps & highlights • Exclusive NBA content @EdgeRankChecker | #congresfb NBA
- 21. • Incredible photography worldwide • Exclusive tie-ins • Photo Albums @EdgeRankChecker | #congresfb Burberry
- 22. If you're not using Retargeted Ads today, start now! • 48.4% lower cost-per-click • 197.3% higher return on investment • 17x higher clickthrough rates (Source: http://www.nanigans.com/2013/05/08/news-feed-roi-facebook-exchange-study/) @EdgeRankChecker | #congresfb Facebook Retargeted Ads
- 23. • The "New" Email • Suffering from Innovator's Dilemma @EdgeRankChecker | #congresfb What is the Future of Facebook?
- 24. • Losing excitement • Internet necessity • Portal to one's digital self @EdgeRankChecker | #congresfb The New Email
- 25. • How users actually use Facebook • How they think they want to use Facebook @EdgeRankChecker | #congresfb Disconnect • How Facebook wants people to use Facebook
- 26. • Upstream Market Chasing • Shoot past needs of actual customers (see Google+) @EdgeRankChecker | #congresfb The Innovator's Dilemma