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The Simple Complexity of Facebook Marketing — #congresfb
The document discusses Facebook marketing and engagement. It notes that while calls to action, photos, and cat memes seem to drive engagement, deeper psychological factors are actually more influential. These include seeking approval, influencing perception through photos, and building one's digital self-identity. The document provides tips on leveraging these psychological factors, photography, and screen real estate to increase engagement. It also discusses Facebook's emphasis on organic over paid content and examples of how NBA and Burberry successfully use Facebook marketing.
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- 3. Simplicity The Deeper WeDive… Complexity @EdgeRankChecker | #congresfb Complexity Simplicity
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- 6. • Calls ToAction • Photos • Cat Memes What Drives Engagement? @EdgeRankChecker | #congresfb
- 7. • Roughly 60-90%increase in engagement @EdgeRankChecker | #congresfb Calls to Action • Tapping into human psychology
- 8. • Most Brandssucceed with Photos • 350 Million Photos Uploaded Daily @EdgeRankChecker | #congresfb Photos
- 9. Light interactions drivelight business value Cat Memes @EdgeRankChecker | #congresfb
- 10. Those are simplisticdrivers @EdgeRankChecker | #congresfb
- 11. • Psychology • ScreenReal Estate • Self-Idealization @EdgeRankChecker | #congresfb What Actually Drives Engagement?
- 12. • Seeking approvalvia Engagement • Post Photos to influence our perception @EdgeRankChecker | #congresfb Psychology
- 13. How does apost's vertical space influence engagement probability? @EdgeRankChecker | #congresfb Screen Real Estate
- 14. • One's desiredself-projection • Interests/Likes/Groups build digital self @EdgeRankChecker | #congresfb Self-Idealization
- 15. • Use CallTo Actions • Understand psychological reasons for Engagement • Use beautiful photography when applicable • Maximize screen real estate • Leverage self-idealization @EdgeRankChecker | #congresfb How to Take Advantage
- 16. @EdgeRankChecker | #congresfb FacebookWants You to Amplify Your Great Content
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- 18. • Search Results= News Feed • Sponsored Posts = Paid Ads • Organic Success > Paid Success @EdgeRankChecker | #congresfb The "New" SEO
- 19. @EdgeRankChecker | #congresfb NBA& Burberry Learning from the Best
- 20. • Frequent, applicablecover photo changes • Nightly recaps & highlights • Exclusive NBA content @EdgeRankChecker | #congresfb NBA
- 21. • Incredible photographyworldwide • Exclusive tie-ins • Photo Albums @EdgeRankChecker | #congresfb Burberry
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