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Facebook Pixel
This document discusses Facebook Pixel and how it can be used to track conversions and events on websites and mobile apps. It describes Facebook's standard events that can be tracked like ViewContent, Lead, AddToCart, etc. It also discusses setting up custom conversions to track additional goals beyond the standard events. The document provides information on how to set up and use Facebook Pixel to improve marketing campaigns and measure return on investment.
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Facebook Pixel
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- 21. Facebook Standard Events •ViewContent • • Campaign Site • Lading Page •
- 22. Facebook Standard Events •Lead • Promote • FakeFitness 7 • Campaign Site
- 23. Facebook Standard Events •AddToWishlist •
- 24. Facebook Standard Events •CompleteRegistration •
- 25. Facebook Standard Events •Search •
- 26. Facebook Standard Events •AddToCart •
- 27. Facebook Standard Events •InitiateCheckout •
- 28. Facebook Standard Events •AddPaymentInfo •
- 29. Facebook Standard Events •Purchase • • • ROI •
- 30. Facebook Standard Events •ViewContent • Lead • AddToWishlist • CompleteRegistration • Search AddToCart InitiateCheckout AddPaymentInfo Purchase
- 31. Facebook Standard Events •ViewContent • Lead • AddToWishlist • CompleteRegistration • Search AddToCart InitiateCheckout AddPaymentInfo Purchase DPA
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- 34. Standard Events vs.Custom Conversions Standard Events • Custom Conversions •
- 35. Standard Events vs.Custom Conversions Standard Events • Id Custom Conversions •
- 36. Standard Events vs.Custom Conversions Standard Events • Conversion Facebook Pixel Custom Conversions • Conversion Ad Account
- 37. Standard Events vs.Custom Conversions Standard Events • Custom Conversions • Campaign
- 38. Standard Events vs.Custom Conversions Standard Events • Pixel Custom Conversions • Pixel
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- 40. • Ad Account20 • • Custom Conversions
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- 44. • Blueprint -Website Conversions: What’s the difference? (https://facebook.exceedlms.com/ student/home/show_enrollment/38568463)