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Facebook Pixel
20151224
Conversion (
)
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Conversion (
)
Conversion ( )
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•
•
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Facebook Pixel
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•
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•
•
Facebook Pixel
Facebook Pixel
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Facebook Pixel
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Standard Events
Facebook Standard Events
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•
• Campaign Site
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•
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• Campaign Site
Facebook Standard Events
• AddToWishlist
•
Facebook Standard Events
• CompleteRegistration
•
Facebook Standard Events
• Search
•
Facebook Standard Events
• AddToCart
•
Facebook Standard Events
• InitiateCheckout
•
Facebook Standard Events
• AddPaymentInfo
•
Facebook Standard Events
• Purchase
•
•
• ROI
•
Facebook Standard Events
• ViewContent
• Lead
• AddToWishlist
• CompleteRegistration
• Search
AddToCart
InitiateCheckout
AddPaymentInfo
Purchase
Facebook Standard Events
• ViewContent
• Lead
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• CompleteRegistration
• Search
AddToCart
InitiateCheckout
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Purchase
DPA
Facebook Standard Events
• Id
DPA
Standard Events
vs.
Custom Conversions
Standard Events vs. Custom
Conversions
Standard Events
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•
Standard Events vs. Custom
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Custom Conversions
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Standard Events vs. Custom
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Facebook Pixel
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Standard Events vs. Custom
Conversions
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Campaign
Standard Events vs. Custom
Conversions
Standard Events
•
Pixel
Custom Conversions
•
Pixel
Custom Conversions
• Ad Account 20
•
•
Custom Conversions
Facebook Pixel Website
Conversion Report
Facebook Pixel Website
Conversion Report
Facebook Pixel Website
Conversion Report
• Blueprint - Website Conversions: What’s the
difference? (https://facebook.exceedlms.com/
student/home/show_enrollment/38568463)

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