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Facebook Pixel
1.
Facebook Pixel 20151224
2.
Conversion ( )
3.
Conversion ( ) •
4.
Conversion ( )
5.
Conversion ( ) • • • • •
…
6.
7.
Facebook Pixel
8.
Facebook Pixel
9.
Facebook Pixel
10.
Facebook Pixel
11.
Facebook Pixel
12.
Facebook Pixel
13.
Facebook Pixel • GA • •
14.
Facebook Pixel •
15.
Facebook Pixel • • •
16.
Facebook Pixel
17.
Facebook Pixel Conversion
18.
Facebook Pixel
19.
Facebook Pixel • • • •
20.
Facebook Standard Events
21.
Facebook Standard Events •
ViewContent • • Campaign Site • Lading Page •
22.
Facebook Standard Events •
Lead • Promote • FakeFitness 7 • Campaign Site
23.
Facebook Standard Events •
AddToWishlist •
24.
Facebook Standard Events •
CompleteRegistration •
25.
Facebook Standard Events •
Search •
26.
Facebook Standard Events •
AddToCart •
27.
Facebook Standard Events •
InitiateCheckout •
28.
Facebook Standard Events •
AddPaymentInfo •
29.
Facebook Standard Events •
Purchase • • • ROI •
30.
Facebook Standard Events •
ViewContent • Lead • AddToWishlist • CompleteRegistration • Search AddToCart InitiateCheckout AddPaymentInfo Purchase
31.
Facebook Standard Events •
ViewContent • Lead • AddToWishlist • CompleteRegistration • Search AddToCart InitiateCheckout AddPaymentInfo Purchase DPA
32.
Facebook Standard Events •
Id DPA
33.
Standard Events vs. Custom Conversions
34.
Standard Events vs.
Custom Conversions Standard Events • Custom Conversions •
35.
Standard Events vs.
Custom Conversions Standard Events • Id Custom Conversions •
36.
Standard Events vs.
Custom Conversions Standard Events • Conversion Facebook Pixel Custom Conversions • Conversion Ad Account
37.
Standard Events vs.
Custom Conversions Standard Events • Custom Conversions • Campaign
38.
Standard Events vs.
Custom Conversions Standard Events • Pixel Custom Conversions • Pixel
39.
Custom Conversions
40.
• Ad Account
20 • • Custom Conversions
41.
Facebook Pixel Website Conversion
Report
42.
Facebook Pixel Website Conversion
Report
43.
Facebook Pixel Website Conversion
Report
44.
• Blueprint -
Website Conversions: What’s the difference? (https://facebook.exceedlms.com/ student/home/show_enrollment/38568463)
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