Content Marketing for Small Business

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  • Content Marketing for Small Business

    1. 1. Content Marketing for Small Business Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
    2. 2. What is Content Marketing?
    3. 3. http://www.flickr.com/photos/altamiranopics/4427555766/
    4. 4. http://www.flickr.com/photos/spelio/3458127832/
    5. 5. http://www.flickr.com/photos/scottm/262491216/
    6. 6. http://www.flickr.com/photos/stuffandnonsense/3106026995/
    7. 7. • Multiple channels • Re-purpose existing items • Provide value, not pitch • Encourages sharing
    8. 8. Why Content Marketing?
    9. 9. http://www.flickr.com/photos/alexpatterson/2078963636/
    10. 10. http://www.flickr.com/photos/22240293@N05/3845692998/
    11. 11. • Leverage expertise • Expands presence • Helps search results • Build business
    12. 12. Traditional Content Marketing
    13. 13. Website
    14. 14. • Business must be clear • Site must be professional • Organize like a customer • Provide clear paths
    15. 15. Resources
    16. 16. http://www.flickr.com/photos/mayeve/2312167749/
    17. 17. http://www.flickr.com/photos/ericrice/40854955/
    18. 18. • Schedule regular time • Use tools to manage • Create editorial calendar • Re-use existing content
    19. 19. Blog
    20. 20. http://www.flickr.com/photos/philgyford/4505748943/
    21. 21. • Blog on your own domain • Commit to blogging • Best place to host content • Answer customer questions
    22. 22. Twitter
    23. 23. • Share information of value • Follow people of interest • Be consistent • Ask and answer questions
    24. 24. Facebook
    25. 25. • Share content on Page • All customer touch points • Offer value to followers • Specials okay
    26. 26. LinkedIn
    27. 27. • Profiles are the beginning • Connect with others • Find groups of interest • Share content appropriately
    28. 28. Photos and Videos
    29. 29. Greensboro Photo Links • Jefferson Standard Building: http://www.flickr.com/photos/ 22779995@N05/2193438920 • Four Freshman: http://www.flickr.com/photos/jimdollar/4926353170/
    30. 30. Contact • jcohen@merrellgroup.com • Twitter: http://twitter.com/jeffreylcohen

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