This document discusses using storyboarding as a tool for both marketing and sales processes. It provides examples of storyboarding phases of a marketing process including prospecting, events, and follow up. The document also examples storyboarding phases of a sales process from approaching a prospect at a trade show to following up after getting their contact information. It emphasizes breaking down processes and seeing it from the prospect's point of view when storyboarding.

1. Episode 99
Storyboarding & Avia5on Sales

2. ABCI
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3. #Hashtag!
• #AvGeekMarke5ng
• We will reply to every tweet.
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4. Big Ideas
• Storyboarding is a tool you can use for sales OR
marke5ng.
• Break down & visualize the process.
• See it from your Prospect’s point of view
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5. Storyboarding Your
Marke5ng Process
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Phase One – Prospecting
Tip Sheet
Landing Page
SEO Content
Articles etc.
SEO
Landing Page
Social Media
Connections
Captured
Prospect
Download
Tip Sheet
Outbound Mailing
Marketing System
2017
Conventions
& Events
Referrals

6. Storyboarding Your Sales Process
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Phase One – Prospecting
Tip Sheet
Landing Page
LinkedIn
Prospecting
Trade Show
Booth
Speaking
Engagement
Captured
Prospect
Download
Tip Sheet
Networking Event
Sales System
2017

7. Break it Down Further
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Phase One – Prospecting
Prospect SeesTwitter
Trivia Contest Invite
#NBAA2017
Trade Show Process
2017
Prospect
Approaches the
Booth
Prospect Sees
Signage
Tim approaches
the prospect /
handshake
Tim approaches
the prospect /
handshake
Tim asks friendly/
qualifying
questions
Tim hands him a
clipboard w/Trivia
Quiz Entry
Tim explains the
contest/prizes
Prospect
completes Trivia
Quiz & Provides
Contact Info.
Tim receives entry
form, suggests a
consultation
Prospect
Accepts offer?
Tim schedules
consultation
Tim adds prospect
to follow up list.

8. The Matrix
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9. Big Ideas
• Storyboarding is a tool you can use for sales OR
marke5ng.
• Break down & visualize the process.
• See it from your Prospect’s point of view
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10. Subscribe to our podcast!
• `
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Please Subscribe on iTunes
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