Social Media in 30 Minutes a Day

SOCIAL MEDIA DONE RIGHT IN JUST 30 MINUTES A DAY#COA12

WHAT’S SO SPECIAL ABOUTCOMMUNICATIONS TODAY? • Real-Time • Public • Shareable • Multi-directional • Personal

THIS IS A PARTY.

How does it fit: Connections

How does it fit: Content

WHO’S YOUR COMMUNITY?

COMMUNITYFlickr: efleming

NETWORKFlickr: thefangmonster

CROWDFlickr: SashaW

COMMUNITY MAPPING

STEP 1: GROUPS Questions to ask: Do different programs or departments connect with different groups? Do services or products target different groups? How would you describe your community or audience to someone unfamiliar with your work, and if it is relevant to them?

STEP 2: GOALS Questions to ask: Why does the community continuing needing your services, programs or work? What is in it for others to participate? ----- What do you need help with or involvement from the community to do? How can your work improve with engagement?

STEP 3: TOOLS Questions to ask: Where does this group already talk or engage online? Which tools are most appropriate to the kind of message or content? What kind of engagement is required to match the goals?

COMMUNITY MAPPING TEMPLATEGet this template! http://bit.ly/DIYcommunity

BONUS: DATA What do you need? Are you pointing people to places where they can sign up directly with you? Which tools allow you to access the supporter data? What will you do to follow up and engage – remember, opt-in first!

WHAT TO TALK ABOUT?

CONTENT PLANNING

STEP 1: CONTENT Examples: Program or service updates/changes Staff announcements Jobs Volunteer opportunities Fundraisers Events

STEP 2: GOALS Examples: Increase visibility of the organization Increase participation Raise funds Build leadership Find sponsors or partners Recruit volunteers Build community

STEP 3: OUTLETS Examples: Newsletter or mailing Email newsletter Twitter Facebook LinkedIn Website Blog

CONTENT PLANNING TEMPLATEGet this template! http://bit.ly/DIYtemplate

These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.

WHAT’S WORKING?

GOALS + METRICS • Start with your organization/department goals • Identify the data that will help tell that story • Test and modify, and again

GOALS + METRICS NTEN aspires to a world where all nonprofit organizations use technology skillfully and confidently to meet community needs and fulfill their missions. NTEN facilitates the exchange of knowledge and information within our community. We connect our members to each other, provide professional development opportunities, educate our constituency on issues of technology use in nonprofits, and spearhead groundbreaking research, advocacy, and education on technology issues affecting our entire community.

GOALS + METRICS Establish NTEN Reputation: NTEN is a trusted leader for information, resources, and education on all aspects of using technology across your organization to meet your mission. NTEN is an early adopter; transparent and open with our evaluations and experience.

GOALS + METRICS • % of Conversation • # of outside articles & speaking engagements by NTEN staff • RT’s • # of requests from Members for specific information • positive mentions of NTEN • guest content (NTEN blog) promotion • leading referral sites (external) • leading referral platforms (social media) • referral site w/longest on site time

GOOGLE ANALYTICS

ALERTS

METRICS TRACKING TEMPLATEGet this template! http://bit.ly/DIYmetrics

METRICS: REPORTING Internal reporting: •Weekly metrics for various platforms •Add metrics as you go •Look at long term, not just short term changes •Monthly reporting of trends and insights External reporting: •Share when there is something worth sharing •Reporting context, not just numbers •Ask for input and feedback

WHAT’S MY 30 MIN LOOK LIKE?

LISTENING

LISTENING WITH RSS

LISTENING WITH ALERTS

LISTENING WITH TWITTER

LISTENING DASHBOARD

JOINING

JOINING WITH COMMENTS

JOINING WITH SIGNPOSTS

CREATING

CREATING PROFILES

CREATING REAL PROFILES

CREATING ENGAGING PROFILES

CREATING VALUABLE PROFILES

CREATING CONTENT

THANKS! AmySampleWard.org NTEN.org SocialBySocial.com @AmyRSWard amy@nten.org amy@amysampleward.org

RESOURCES Templates: Community Map Template: http://bit.ly/DIYcommunity Content Map Template: http://bit.ly/DIYtemplate Metrics Template: http://bit.ly/DIYmetrics Books & Collections: We Are Media: http://wearemedia.org Social by Social: http://socialbysocial.com #SOCIALMEDIA NONPROFIT tweet Book01: http://www.happyabout.com/thinkaha/socialmedianonprofittweet01.php Managing Technology to Meet Your Mission: http://www.amazon.com/Managing-Technology-Meet-Your-Mission/

RESOURCES http://amysampleward.org/2009/10/27/how-to-create-a-listening-dashboard-for-your-organiza http://amysampleward.org/2010/09/20/women-who-tech-tools-and-apps-to-energize-your-bas http://amysampleward.org/2009/08/18/5-steps-to-a-successful-social-media-strategy/ http://www.webdigi.co.uk/blog/2010/google-analytics-for-facebook-fan-pages/ http://blog.wikispaces.com/2008/07/google-analytics-for-your-wiki.html http://www.web-strategist.com/blog/2010/03/19/list-of-social-media-management- systems-smms/ http://amysampleward.org/2011/01/20/diy-community-engagement-metrics/ http://amysampleward.org/2011/05/18/crowdsourcing-vs-community-sourcing-whats- the-difference-and-the-opportunity/ http://amysampleward.org/2011/03/07/slacktivism-turning-a-“like”-into-lasting- change/ http://amysampleward.org/2010/05/07/guest-post-on-online-community-report- sustainable-community-building/ http://amysampleward.org/2009/08/06/online-community-building-gardening-vs- landscaping/

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Social Media in 30 Minutes a Day

by Amy Sample Ward on Aug 07, 2012

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