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Mastering social networking as a volunteer

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These are the slides from Amy Sample Ward's presentation at New York Cares' 2012 Leadership Conference in New York City on March 3, 2012. Learn more at http://amysampleward.org

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Mastering social networking as a volunteer

  1. 1. MASTERING SOCIAL NETWORKING AS A VOLUNTEER @NewYorkCares #Lead2012
  2. 2. AMY SAMPLE WARD MEMBERSHIP DIRECTOR
  3. 3. AGENDA <ul><li>Connecting with the Community & Crowd </li></ul><ul><li>Creating Great Content </li></ul><ul><li>Strategies for Building Buzz </li></ul><ul><li>Questions & Discussion </li></ul><ul><li>Resources </li></ul>
  4. 4. CONNECTING WITH YOUR COMMUNITY VS CROWD
  5. 6. COMMUNITY Flickr: efleming
  6. 7. NETWORK Flickr: thefangmonster
  7. 8. CROWD Flickr: SashaW
  8. 10. COMMUNITY ENGAGEMENT Flickr: cambodia4kidsorg
  9. 11. CROWDSOURCING Flickr: James Cridland & billypalooza
  10. 12. VALUE ADD Flickr: Hamed Saber & jimmcclarty
  11. 13. COMMUNITY VS CROWD Flickr: acme
  12. 14. COMMUNITY & CROWD Flickr: mrsmaxspix
  13. 15. ELEMENTS OF ENGAGEMENT
  14. 16. TIME Flickr: joelanman
  15. 17. ACTION Flickr: juniorvelo
  16. 18. PEOPLE Flickr: rileyroxx
  17. 19. CREATING GREAT CONTENT
  18. 21. YOUR STORY <ul><li>Sharing your knowledge and experience with other volunteers </li></ul><ul><li>Inspiring your friends & family to join you </li></ul><ul><li>Showcasing your work/organization to the crowd </li></ul><ul><li>Reporting your contributions to NYCares </li></ul>
  19. 22. YOUR TOOLS <ul><li>Phone </li></ul><ul><li>Computer </li></ul><ul><li>Software (open source options for most everything you may need) </li></ul><ul><li>Social networks </li></ul>
  20. 23. STRATEGIES FOR BUILDING BUZZ
  21. 24. TWITTER
  22. 25. TWITTER
  23. 26. TWITTER
  24. 27. TWITTER TOOLS <ul><li>Twitalyzer </li></ul><ul><li>14blocks </li></ul><ul><li>hashtags.org </li></ul><ul><li>Storify </li></ul><ul><li>Bit.ly, goo.gl, t.co, TinyURL, youtu.be, s.coop </li></ul><ul><li>Tweetdeck, Hootsuite </li></ul>
  25. 28. FACEBOOK
  26. 29. FACEBOOK
  27. 30. FACEBOOK TOOLS <ul><li>Edgerank </li></ul><ul><li>Booshaka </li></ul><ul><li>iPhone/Andriod/iPad </li></ul><ul><li>Tweetdeck, Hootsuite, etc. </li></ul><ul><li>LiveChatInc.com </li></ul>
  28. 31. LINKEDIN
  29. 32. LINKEDIN
  30. 33. LINKEDIN
  31. 34. LINKEDIN TOOLS
  32. 35. QUESTIONS? <ul><li>AmySampleWard.org </li></ul><ul><li>NTEN.org </li></ul><ul><li>SocialBySocial.com </li></ul><ul><li>@AmyRSWard </li></ul><ul><li>[email_address] </li></ul><ul><li>[email_address] </li></ul>
  33. 36. RESOURCES <ul><li>Templates: </li></ul><ul><li>Community Map Template: http://bit.ly/DIYcommunity </li></ul><ul><li>Content Map Template: http://bit.ly/DIYtemplate </li></ul><ul><li>Metrics Template: http://bit.ly/DIYmetrics </li></ul><ul><li>Books & Collections: </li></ul><ul><li>We Are Media: http://wearemedia.org </li></ul><ul><li>Social by Social: http://socialbysocial.com </li></ul><ul><li>#SOCIALMEDIA NONPROFIT tweet Book01: http://www.happyabout.com/thinkaha/socialmedianonprofittweet01.php </li></ul><ul><li>Managing Technology to Meet Your Mission: http://www.amazon.com/Managing-Technology-Meet-Your-Mission/ </li></ul>
  34. 37. RESOURCES <ul><li>http://amysampleward.org/2009/10/27/how-to-create-a-listening-dashboard-for-your-organization/ </li></ul><ul><li>http://amysampleward.org/2010/09/20/women-who-tech-tools-and-apps-to-energize-your-base/ </li></ul><ul><li>http://amysampleward.org/2009/08/18/5-steps-to-a-successful-social-media-strategy/ </li></ul><ul><li>http://www.webdigi.co.uk/blog/2010/google-analytics-for-facebook-fan-pages/ </li></ul><ul><li>http://blog.wikispaces.com/2008/07/google-analytics-for-your-wiki.html </li></ul><ul><li>http://www.web-strategist.com/blog/2010/03/19/list-of-social-media-management-systems-smms/ </li></ul><ul><li>http://amysampleward.org/2011/01/20/diy-community-engagement-metrics/ </li></ul><ul><li>http://amysampleward.org/2011/05/18/crowdsourcing-vs-community-sourcing-whats-the-difference-and-the-opportunity/ </li></ul><ul><li>http://amysampleward.org/2011/03/07/slacktivism-turning-a-“like”-into-lasting-change/ </li></ul><ul><li>http://amysampleward.org/2010/05/07/guest-post-on-online-community-report-sustainable-community-building/ </li></ul><ul><li>http://amysampleward.org/2009/08/06/online-community-building-gardening-vs-landscaping/ </li></ul>

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