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Social Media in 30 Minutes a Day

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This session was presented at the 2012 Council on Accreditation's conference in NYC August 6, 2012. For more information, visit amysampleward.org

Published in: Technology, Business

Social Media in 30 Minutes a Day

  1. 1. SOCIAL MEDIA DONE RIGHT IN JUST 30 MINUTES A DAY#COA12
  2. 2. WHAT’S SO SPECIAL ABOUTCOMMUNICATIONS TODAY? • Real-Time • Public • Shareable • Multi-directional • Personal
  3. 3. THIS IS A PARTY.
  4. 4. How does it fit: Connections
  5. 5. How does it fit: Content
  6. 6. WHO’S YOUR COMMUNITY?
  7. 7. COMMUNITYFlickr: efleming
  8. 8. NETWORKFlickr: thefangmonster
  9. 9. CROWDFlickr: SashaW
  10. 10. COMMUNITY MAPPING
  11. 11. STEP 1: GROUPS Questions to ask: Do different programs or departments connect with different groups? Do services or products target different groups? How would you describe your community or audience to someone unfamiliar with your work, and if it is relevant to them?
  12. 12. STEP 2: GOALS Questions to ask: Why does the community continuing needing your services, programs or work? What is in it for others to participate? ----- What do you need help with or involvement from the community to do? How can your work improve with engagement?
  13. 13. STEP 3: TOOLS Questions to ask: Where does this group already talk or engage online? Which tools are most appropriate to the kind of message or content? What kind of engagement is required to match the goals?
  14. 14. COMMUNITY MAPPING TEMPLATEGet this template! http://bit.ly/DIYcommunity
  15. 15. BONUS: DATA What do you need? Are you pointing people to places where they can sign up directly with you? Which tools allow you to access the supporter data? What will you do to follow up and engage – remember, opt-in first!
  16. 16. WHAT TO TALK ABOUT?
  17. 17. CONTENT PLANNING
  18. 18. STEP 1: CONTENT Examples: Program or service updates/changes Staff announcements Jobs Volunteer opportunities Fundraisers Events
  19. 19. STEP 2: GOALS Examples: Increase visibility of the organization Increase participation Raise funds Build leadership Find sponsors or partners Recruit volunteers Build community
  20. 20. STEP 3: OUTLETS Examples: Newsletter or mailing Email newsletter Twitter Facebook LinkedIn Website Blog
  21. 21. CONTENT PLANNING TEMPLATEGet this template! http://bit.ly/DIYtemplate
  22. 22. These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.
  23. 23. WHAT’S WORKING?
  24. 24. GOALS + METRICS • Start with your organization/department goals • Identify the data that will help tell that story • Test and modify, and again
  25. 25. GOALS + METRICS NTEN aspires to a world where all nonprofit organizations use technology skillfully and confidently to meet community needs and fulfill their missions. NTEN facilitates the exchange of knowledge and information within our community. We connect our members to each other, provide professional development opportunities, educate our constituency on issues of technology use in nonprofits, and spearhead groundbreaking research, advocacy, and education on technology issues affecting our entire community.
  26. 26. GOALS + METRICS Establish NTEN Reputation: NTEN is a trusted leader for information, resources, and education on all aspects of using technology across your organization to meet your mission. NTEN is an early adopter; transparent and open with our evaluations and experience.
  27. 27. GOALS + METRICS • % of Conversation • # of outside articles & speaking engagements by NTEN staff • RT’s • # of requests from Members for specific information • positive mentions of NTEN • guest content (NTEN blog) promotion • leading referral sites (external) • leading referral platforms (social media) • referral site w/longest on site time
  28. 28. GOOGLE ANALYTICS
  29. 29. ALERTS
  30. 30. METRICS TRACKING TEMPLATEGet this template! http://bit.ly/DIYmetrics
  31. 31. METRICS: REPORTING Internal reporting: •Weekly metrics for various platforms •Add metrics as you go •Look at long term, not just short term changes •Monthly reporting of trends and insights External reporting: •Share when there is something worth sharing •Reporting context, not just numbers •Ask for input and feedback
  32. 32. WHAT’S MY 30 MIN LOOK LIKE?
  33. 33. LISTENING
  34. 34. LISTENING WITH RSS
  35. 35. LISTENING WITH RSS
  36. 36. LISTENING WITH ALERTS
  37. 37. LISTENING WITH TWITTER
  38. 38. LISTENING DASHBOARD
  39. 39. LISTENING DASHBOARD
  40. 40. JOINING
  41. 41. JOINING WITH COMMENTS
  42. 42. JOINING WITH COMMENTS
  43. 43. JOINING WITH SIGNPOSTS
  44. 44. CREATING
  45. 45. CREATING PROFILES
  46. 46. CREATING REAL PROFILES
  47. 47. CREATING ENGAGING PROFILES
  48. 48. CREATING VALUABLE PROFILES
  49. 49. CREATING CONTENT
  50. 50. THANKS! AmySampleWard.org NTEN.org SocialBySocial.com @AmyRSWard amy@nten.org amy@amysampleward.org
  51. 51. RESOURCES Templates: Community Map Template: http://bit.ly/DIYcommunity Content Map Template: http://bit.ly/DIYtemplate Metrics Template: http://bit.ly/DIYmetrics Books & Collections: We Are Media: http://wearemedia.org Social by Social: http://socialbysocial.com #SOCIALMEDIA NONPROFIT tweet Book01: http://www.happyabout.com/thinkaha/socialmedianonprofittweet01.php Managing Technology to Meet Your Mission: http://www.amazon.com/Managing-Technology-Meet-Your-Mission/
  52. 52. RESOURCES http://amysampleward.org/2009/10/27/how-to-create-a-listening-dashboard-for-your-organiza http://amysampleward.org/2010/09/20/women-who-tech-tools-and-apps-to-energize-your-bas http://amysampleward.org/2009/08/18/5-steps-to-a-successful-social-media-strategy/ http://www.webdigi.co.uk/blog/2010/google-analytics-for-facebook-fan-pages/ http://blog.wikispaces.com/2008/07/google-analytics-for-your-wiki.html http://www.web-strategist.com/blog/2010/03/19/list-of-social-media-management- systems-smms/ http://amysampleward.org/2011/01/20/diy-community-engagement-metrics/ http://amysampleward.org/2011/05/18/crowdsourcing-vs-community-sourcing-whats- the-difference-and-the-opportunity/ http://amysampleward.org/2011/03/07/slacktivism-turning-a-“like”-into-lasting- change/ http://amysampleward.org/2010/05/07/guest-post-on-online-community-report- sustainable-community-building/ http://amysampleward.org/2009/08/06/online-community-building-gardening-vs- landscaping/

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