3. Who Are You? Mike Schaffer Social Media and Online Marketing Manager Background in Sports/Entertainment PR PR and Social Media Blogger Among PR Pros on Twitter: Top 100, Top 30, #21 Most Influential Twitter: @mikeschaffer Kelly Stewart Interactive Reporting Manager/ROI Specialist Background in Project Management, Design, Analytics and Marketing; Hiking and Eco-volunteer club head Twitter: @kellystewart
4.
5. Offices in Washington, DC; Nashville, TN (HQ); Hawaii
6. Agency in-house resources - Brand campaign development - Online advertising - Website development - Social media management - Photography and video production - Custom publications - Contact center - Chats, comments, calls and emails with client prospects
7. What is Social Media? Social media is a universe of online networks that allow people around the world to connect with each other every day. Each network has different audiences and features. “Social media…is a category of online media where people are talking, participating, sharing, networking, and bookmarking … [encouraging] discussion, feedback, voting, comments, and sharing of information from all interested parties.” – Ron Jones, Search Engine Watch
8.
9. Facebook alone has over 200 million unique visitors every day.
10. People will spend 700 BILLION minutes per month on Facebook.
11. 51% of active Twitter users follow companies, brands or products on social networks.
12. As of February 2010, Twitter reported an average of 600 Tweets per second.
14. 24 hours of video are uploaded to YouTube every minute, and YouTube clocks 2 billion views per day.
15.
16. The Profilers Facebook: Share status updates, photos, videos, links; play games – The Super Network LinkedIn: “Online Resume,” best professional networking platform MySpace: Similar to Facebook, but much smaller, and users skew younger
17. The Specialists Flickr: Online photo albums YouTube: Video – uploading and sharing Twitter: Microblogging FourSquare: Geo-Location
72. SemperFi Fund Complete rebranding impacting all online properties New logo and website (launched last week) Using Facebook and Twitter to drive traffic to website, where they have online donation form Social Media is a traffic-builder, NOT a fundraiser Switching from Facebook “group” to a “fan page” SCREEN GRAB(S)
73. Hands On Nashville Official city volunteer mobilization after Nashville floods in May Used email, Facebook and Twitter to drive traffic to volunteer opportunity signups on website Social Media is a communication tool
74. Hands On Nashville:Flood Response Volunteerism 77,073 - The approximate number of volunteer hours donated to flood recovery by Hands On Nashville volunteers between May 2 and July 27. 19,291 - Number of volunteers who donated their time to participate in flood-related volunteer programming coordinated by Hands On Nashville between May 2 and July 28. $1,606,972 - The projected economic impact of Hands On Nashville flood volunteerism, according to Independent Sector research, between May 2 and July 27 1,026 The number of project sites coordinated by Hands On Nashville between May 2 and July 28.
75. Hands On Nashville:Flood Response Volunteerism Number of people reached by Hands On Nashville’s flood-related communication vehicles: 24,623 Facebook followers. 137,073 Unique users visiting ww.hon.org since May 1. 3,950 Twitter followers.
76. ASPCA Nearly 500,000 Facebook Fans! Over 400 videos posted on YouTube. #36 Most Subscribed of All Time for Nonprofits. Common theme and goals among all social media sites – adoption and donation. Posts frequently to Facebook and Twitter to maintain interest. *Image retrieved from www.Facebook.com/ASPCA
77. Southwest Airlines Blog & major networks Click ‘n Save/DING! e-blasts iPhone App Online check-in Over 1,000,000 Twitter Followers As airlines are struggling, Southwest is growing, with better-than-expected Q2 2010 profit
78. National Guard www.facebook.com/nationalguard www.twitter.com/nationalguard Goal-oriented campaign – recruiting Videos, photo galleries, polls & more Informative apps Messaging targeted to networks Promotional interaction Community Management Team Over 525,000 Facebook fans 7 million YouTube channel views #1 Traffic driver to website
79. Questions? Mike Schaffer michael.schaffer@iostudio.com Twitter: @mikeschaffer Kelly Stewart kelly.stewart@iostudio.com Twitter: @kellystewart Website: www.iostudio.com
