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Community Organizing begins with Community Building

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These are the slides for Amy Sample Ward and Debra Askanase's presentation at the 2011 National Conference on Volunteering and Service in New Orleans. For more, visit http://amysampleward.org

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Community Organizing begins with Community Building

  1. 1. Bringing Community Organizing Into Online Campaigns <br />Amy Sample Ward, NTEN<br />Debra Askanase, Community Organizer 2.0<br />
  2. 2. Community Building begins with Community Organizing <br />(our title)<br />
  3. 3. Welcome!<br />Amy Sample Ward <br />@amyrsward<br />http://nten.org<br />http://amysampleward.org<br />Debra Askanase <br />@askdebra<br />http://communityorganizer20.com<br />
  4. 4. Agenda<br />5 Principles of Community Organizing<br />Principles in Action: Short-Term Community Building<br />Principles in Action: Long-Term Community Building<br />Discussion and Shared Learning<br />
  5. 5. Five community organizing principles<br />Focus on shared goals and shared ownership<br />Be transparent<br />Go where the people are<br />Cultivate leaders<br />Know your community<br />
  6. 6. 1.<br />Focus on shared goals and shared ownership<br />http://www.flickr.com/photos/73645804@N00/1384952210/<br />
  7. 7. Where’s the sweet spot?<br />
  8. 8. 2.<br />Be transparent<br />http://www.flickr.com/photos/21771638@N00/5509949256/<br />
  9. 9. No short cuts<br />
  10. 10. No short cuts<br />
  11. 11. 3.<br />Go where the people are<br />http://xkcd.com/802/<br />
  12. 12.
  13. 13. Be active in the community<br />http://www.brooklynmuseum.org/community/foursquare/<br />
  14. 14. Be active in the community<br />http://epicthanks.org/<br />Tweetsgiving 2010<br />
  15. 15. Be active in the community<br />http://www.flickr.com/people/nationalwildlifefederation/<br />
  16. 16. Who’s your community?<br />
  17. 17. 4.<br />Cultivate leaders<br />
  18. 18. Strive to be replaced<br />
  19. 19. Strive to be replaced: spotlight leaders<br />
  20. 20. Strive to be replaced: share your toolbox<br />
  21. 21. 5.<br />Know your community<br />http://www.flickr.com/photos/97447249@N00/2680692974/<br />
  22. 22. Know your community: help them know themselves<br />
  23. 23. Know your community: roles<br />
  24. 24. Know your community: help it grow<br />
  25. 25. Principles in Action<br />
  26. 26. Principles in Action: a short-term campaign<br />Follow the Leader, part of the “Get Hands On” series of online campaigns<br />Goals: <br />To inspire people to become involved in community service<br />Asking the people who have been identified as service leaders to lead volunteer projects in their communities – greater commitment<br />
  27. 27. Shared goals and ownership<br />
  28. 28. Shared goals and ownership<br />http://community.handsonnetwork.org/<br />
  29. 29. Transparency<br />http://community.handsonnetwork.org/<br />
  30. 30. Go where the people are<br />http://community.handsonnetwork.org/<br />
  31. 31. Leadership development<br />http://community.handsonnetwork.org/<br />
  32. 32. Leadership development<br />http://community.handsonnetwork.org/<br />
  33. 33. Know your community<br />http://community.handsonnetwork.org/<br />
  34. 34. Know your community<br />http://community.handsonnetwork.org/<br />
  35. 35. Principles in Action: building a community prior to the campaign<br />To Mama With Love 2011<br />Goals:<br />Raise money for Epic Change<br />Create a community to support a fundraising campaign and Epic Change long-term <br />
  36. 36. Shared goals and ownership<br />
  37. 37. Shared goals and ownership<br />
  38. 38. Shared goals and ownership<br />
  39. 39. Transparency<br />
  40. 40. Transparency<br />
  41. 41. Go where the people are<br />
  42. 42. Leadership development<br />
  43. 43. Know your community<br />
  44. 44. Know your community<br />
  45. 45. Principles in Action: a long-term community building<br />350.org<br />Goal: <br />To build a global grassroots movement to solve the climate crisis.<br />Create opportunities for grassroots efforts, local communities, and individuals to take action and advocate for climate policy and change<br />
  46. 46. Shared goals and ownership<br />
  47. 47. Transparency<br />
  48. 48. Go where the people are<br />
  49. 49. Leadership development<br />
  50. 50. Know your community<br />
  51. 51. Principles in Action: community building in real-time<br />Chain Reaction<br />Goal: <br />The Chain Reaction Networks helps individuals and organisations to connect together.<br />Create offline and online opportunities to bring individuals, organizations, governments, etc. together to make more lasting collaborations for change<br />
  52. 52. Shared goals and ownership<br />
  53. 53. Transparency<br />
  54. 54. Go where the people are<br />
  55. 55. Leadership development<br />
  56. 56. Know your community<br />
  57. 57. Questions? <br />http://www.flickr.com/photos/33914386@N08/3230910546/<br />
  58. 58. Discussion and shared learning<br />Focus on shared goals and shared ownership<br />Be transparent<br />Go where the people are<br />Cultivate leaders<br />Know your community<br />
  59. 59. Resources and links<br />http://socialbysocial.com<br />http://wearemedia.org<br />http://www.communityorganizer20.com/2011/05/03/how-to-create-love-online-case-study/<br />http://www.communityorganizer20.com/2011/02/24/follow-the-leader-innovative-social-media-activism/<br />http://amysampleward.org/2010/05/07/guest-post-on-online-community-report-sustainable-community-building/<br />http://amysampleward.org/2009/08/06/online-community-building-gardening-vs-landscaping/<br />http://amysampleward.org/2011/01/20/diy-community-engagement-metrics/<br />http://amysampleward.org/2011/05/18/crowdsourcing-vs-community-sourcing-whats-the-difference-and-the-opportunity/<br />
  60. 60. Image credits<br />Slide 5: http://www.flickr.com/photos/73645804@N00/1384952210/<br />Slide 7: http://www.flickr.com/photos/21771638@N00/5509949256/<br />Slide 8: http://www.flickr.com/photos/zenobia_joy/2708679303/<br />Slide 9: http://www.flickr.com/photos/cesarastudillo/158254288/<br />Slide 10: http://xkcd.com/802/<br />Slide 11: http://www.flickr.com/photos/ivanwalsh/3677282034/<br />Slide 15: http://www.flickr.com/photos/rtadlock/3055707715/<br />Slide 17: http://www.flickr.com/photos/m0les/4163976843<br />Slide 18: http://www.flickr.com/photos/fernando/304012148/<br />Slide 19: http://www.flickr.com/photos/furryscalyman/312210315/<br />Slide 20: http://www.flickr.com/photos/97447249@N00/2680692974/<br />Slide 21: http://www.flickr.com/photos/78428166@N00/3868167989/<br />Slide 22: http://www.flickr.com/photos/rene_ehrhardt/2391554020/<br />Slide 23: http://www.flickr.com/photos/jaaronfarr/666261449/<br />Slide 24: http://www.flickr.com/photos/stignygaard/2728636677/<br />Slide 57: http://www.flickr.com/photos/33914386@N08/3230910546/<br />
  61. 61. Thank you!<br />Amy Sample Ward, NTEN <br />amy@nten.org<br />http://nten.org<br />Also<br />http://amysampleward.org<br />amy@amysampleward.org<br />Twitter: @amyrsward<br />Debra Askanase, Community Organizer 2.0<br />debra@communityorganizer20.com<br />www.communityorganizer20.com<br />Twitter: @askdebra<br />

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