Is Social the "New News?"


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An overview of how social media is affecting newspapers, journalism, and the news cycle. This slide show highlights some key studies and trends about the role of crowdsourcing in newspaper reporting, the changing relationship between news consumers and reporters, how newspapers are using social media and to what end, how social media is changing the way newspaper audiences consume news, and the role of social media sharing on news consumption.

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  • PEW report: Understanding the Participatory News Consumer
  • Study of Twitter feeds from 13 major news organizations. It examined more than 3,600 tweets over the course of a week, reveals that these news organizations use Twitter in limited ways-primarily as an added means to disseminate their own material. November 14, 2011.
  • Reuters’ attempt to create trust through Klout-like recommendations
  • 5 million subscribers for the FB app
  • 5 million subscribers for the FB app
  • Second most prevalent place to go after leaving a news site is a social site like FB or AddThis or StumbleUpon.While these are technically clicks away from the site, they are positive clicks away, likely multiplying additional traffic to that story. The extent of their use may even be under counted here as this figure measures when people click on a link or tool to share the story. It does not record instances when users copy and paste URL’s onto a share page.  
  • For five of the news Websites studied here, Facebook ranked as the second or third most popular driver to their content.  At the top was, which derived 8% of its traffic from links to content posted on Facebook. At the low end were showed up as a referring link to only 9 of 21 top news sites. And for all but one of those nine, Twitter sent only about 1% of total traffic. However, doesn’t count 3rd party apps.Released May 9, 2011. Studied top 25 newspapers in terms of drivers of traffic. Eleven are newspaper website
  • Super Bowl XLVI drew 12.2 million social media comments, an almost 600% growth from last year’s 1.8 million = “social TV
  • Super Bowl XLVI drew 12.2 million social media comments, an almost 600% growth from last year’s 1.8 million = “social TV
  • Super Bowl XLVI drew 12.2 million social media comments, an almost 600% growth from last year’s 1.8 million = “social TV
  • Is Social the "New News?"

    1. Is Social the New News?New England Newspaper and Press AssociationWinter ConferenceFebruary 10, 2012Boston Park Plaza HotelDebra Askanase, Engagement
    2. Social impacts 4 key news areas• Authority: changing definition of an authoritative news source• The concept of news participants• News sharing and community• The news reporting cycle
    3. We gather and share news from trusted sourcesGATHERING:• 71% of adults get news online and 75% of them get news forwarded to them through email or posts on social networking sites• Half of social network (e.g. Facebook) users who are also online news consumers get news items daily from people they follow.SHARING:• Of these internet users who get news online, 50% pass along email links to news stories or videos to others.PEW report: Understanding the Participatory News Consumer
    4. Some of those sources arejournalists and news organizations• 23% of the social networking users who get news online say they specifically get news from news organizations and individual journalists they follow in the social networking space.• Overall, 30% of internet users get news from friends, journalists or news organizations they follow on social networking sites on a typical day.PEW report: Understanding the Participatory News Consumer
    5. Authority is now Trust
    6. This doesn’t create trust or authority pew-study-shows-this-isnt-happening/
    7. Utilizing trust: Social Pulse
    8. Authoritative news source
    9. Authoritative news source
    10. The social media funnel Move to Action Creates TrustSocial Media Engage
    11. The concept of news participators• News creation, commentary and dissemination is now a participatory activity for a sizable group of Americans• Some 37% of internet users have contributed to the creation of news, commentary about it, or dissemination of news via social mediaNews participation = deep engagementand actions tied back to a website
    12. You have to be part of yourcommunity to maintain authority
    13. You could also create a new one*5 million app subscribers, the first news app on the new Facebook Timeline
    14. 5M users are reading and sharing these on Facebook * 5 million users to date. They embraced the FB timeline first.
    15. Social sharing multiplies site traffic to stories
    16. And the community will come back to your news
    17. The Guardian Facebook App: 5 mil users
    18. Social media and the news cycle Twitter, Google+, Facebook Breaking This is news shortening, viral storiesOnline Twittersearch, Archival Context hashtags,archived blogs,content Facebook, wikis This is lengthening Analysis Blogs, video shape opinion, trusted authorities
    20. Super Bowl XLVIdrew 12.2 millionsocial mediacommentsThat’s almost 600%growth from 1.8million in 2011
    21. Final considerations• Trust = authority• News participation = deep engagement• Be a part of community• Participating in the new news reporting cycle• Capturing the desire to share news socially with friends• How to embrace this internally, culturally
    22. Socialbrite social media consulting & training fornonprofits | businesses | social enterprises, Twitter: @socialbrite, @askdebra also