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Is Social the "New News?"


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An overview of how social media is affecting newspapers, journalism, and the news cycle. This slide show highlights some key studies and trends about the role of crowdsourcing in newspaper reporting, the changing relationship between news consumers and reporters, how newspapers are using social media and to what end, how social media is changing the way newspaper audiences consume news, and the role of social media sharing on news consumption.

Published in: News & Politics, Technology

Is Social the "New News?"

  1. Is Social the New News?New England Newspaper and Press AssociationWinter ConferenceFebruary 10, 2012Boston Park Plaza HotelDebra Askanase, Engagement
  2. Social impacts 4 key news areas• Authority: changing definition of an authoritative news source• The concept of news participants• News sharing and community• The news reporting cycle
  3. We gather and share news from trusted sourcesGATHERING:• 71% of adults get news online and 75% of them get news forwarded to them through email or posts on social networking sites• Half of social network (e.g. Facebook) users who are also online news consumers get news items daily from people they follow.SHARING:• Of these internet users who get news online, 50% pass along email links to news stories or videos to others.PEW report: Understanding the Participatory News Consumer
  4. Some of those sources arejournalists and news organizations• 23% of the social networking users who get news online say they specifically get news from news organizations and individual journalists they follow in the social networking space.• Overall, 30% of internet users get news from friends, journalists or news organizations they follow on social networking sites on a typical day.PEW report: Understanding the Participatory News Consumer
  5. Authority is now Trust
  6. This doesn’t create trust or authority pew-study-shows-this-isnt-happening/
  7. Utilizing trust: Social Pulse
  8. Authoritative news source
  9. Authoritative news source
  10. The social media funnel Move to Action Creates TrustSocial Media Engage
  11. The concept of news participators• News creation, commentary and dissemination is now a participatory activity for a sizable group of Americans• Some 37% of internet users have contributed to the creation of news, commentary about it, or dissemination of news via social mediaNews participation = deep engagementand actions tied back to a website
  12. You have to be part of yourcommunity to maintain authority
  13. You could also create a new one*5 million app subscribers, the first news app on the new Facebook Timeline
  14. 5M users are reading and sharing these on Facebook * 5 million users to date. They embraced the FB timeline first.
  15. Social sharing multiplies site traffic to stories
  16. And the community will come back to your news
  17. The Guardian Facebook App: 5 mil users
  18. Social media and the news cycle Twitter, Google+, Facebook Breaking This is news shortening, viral storiesOnline Twittersearch, Archival Context hashtags,archived blogs,content Facebook, wikis This is lengthening Analysis Blogs, video shape opinion, trusted authorities
  20. Super Bowl XLVIdrew 12.2 millionsocial mediacommentsThat’s almost 600%growth from 1.8million in 2011
  21. Final considerations• Trust = authority• News participation = deep engagement• Be a part of community• Participating in the new news reporting cycle• Capturing the desire to share news socially with friends• How to embrace this internally, culturally
  22. Socialbrite social media consulting & training fornonprofits | businesses | social enterprises, Twitter: @socialbrite, @askdebra also