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Impactful Social Media and Fundraising - The Power of the Network Weaver

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How can you harness social networks and social media to develop your personal network to effectively help your organization and translate your leadership vision online. Become a key part of your organization's social media strategy by helping them reach a much greater audience, and learn about the fundamentals of online fundraising and gain some valuable ideas and strategies to bring back to your communities. 

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Impactful Social Media and Fundraising - The Power of the Network Weaver

  1. 1. #JFNAIMPACT Scott adds image Impactful Social Media andImage Credit: Nellie’sBlog Fundraising in the Digital Space
  2. 2. About the Presenters Photo here Debra Askanase, MBA Scott Remington @askdebra @ScottRemingtonOnline engagement strategist, Online fundraising guru, former nonprofit executive #GivingTuesday Ambassador. director. Thinks about Creative non-profit problemmeasurement. Research geek. solver. Techguy turned suit! #501TechBOS organizer. (A proud Cashew) (Never refuses ice cream) 2
  3. 3. Today’s Discussion• Redefining Leadership (hint: it’s related to networks)• Developing Your Own Brand• Online Fundraising and You!• Two Case Studies: Weaving and Giving
  4. 4. Scott adds imageImage Credit: Nellie’sBlog Redefining Leadership
  5. 5. Who’s in the room?
  6. 6. Followers
  7. 7. Underneath the hood of every successful nonprofit organization… http://www.flickr.com/photos/caharley72/3234569758/in/set-72157613017181324/
  8. 8. …is a network weaverRabbi Yonah Bookstein Deborah Fishman Jewlicious.com Avi Chai Foundation @rabbiyonah @deborahfishman
  9. 9. http://www.networkweaver.com/?page_id=18 “A Network Weaver is aware of the networks around them and explicitly works to make them healthier, more inclusive, bridging divides.” – June Holley The Network Weaver Builds Communities 10
  10. 10. Transparent Collaborative Generative Conversational Builds and shares networks Fluency onlineCritical Success Qualities 11
  11. 11. Your footer here 12
  12. 12. 14
  13. 13. Network weaving and influence http://www.altimetergroup.com/research/reports/the-rise-of-digital-influence 16
  14. 14. Discussion: Who’s a network weaver and why?Are you anetworkweaver?
  15. 15. 10 Commandments of Relevance1. Content matters.2. Know where your networks live.3. Understand the culture of the social media channel.4. There is no divide between you/you.5. Sharing is everything. Share 110% of the time.6. It’s not about you, it’s about your network.7. Listen. Not just once but constantly.8. Participate.9. Read what your network is publishing (blogs, newsletters, Pins).10. Practice abundance thinking: include others.
  16. 16. Scott adds imageImage Credit: Nellie’sBlog Developing Your Own Brand
  17. 17. TWEET
  18. 18. Share pair exercise: Mapping you and your network1. Who is in your informalnetwork?2. What type of peopleare in your organization’snetwork?3. What’s your brand?
  19. 19. Scott adds imageImage Credit: Nellie’sBlog Online Fundraising and YOU
  20. 20. 5 Pillars of Online Fundraising1. The network weaver has the necessary tools to fundraise online2. Those who are the most connected are the most successful3. Email and website are still the most effective tools4. One strategy does not fit all5. Online fundraising should be a part of your overall strategy
  21. 21. Times are Changing!Photo Credit: Science Daily
  22. 22. Online Giving by the Numbers
  23. 23. Online Giving by the Numbers Blackbaud Charitable Giving Report 2012
  24. 24. Online Giving by the Numbers Blackbaud Charitable Giving Report 2011
  25. 25. Direct Social Media Fundraising
  26. 26. Who’s The Best –Obama Campaign
  27. 27. Who’s The Best - ASPCA
  28. 28. Success Tips for Peer to Peer Fundraising• Educate others on your organization• Don’t be afraid to ask • The donations are going to your organization not to you • “Help us help others”• Be transparent!• Use tools available too you • Personal Giving Pages
  29. 29. Success Tips for the Organization• Invest now or be left behind• Show impact• Less clicks less pain• Have recurring giving and pledge options• Brand your giving page• Multi-channel asking – multi success
  30. 30. …can improve your onlinefundraising!!!
  31. 31. Case Study: #Giving Tuesday
  32. 32. The Inspiration
  33. 33. It Started with a TweetWhich probably led too…..
  34. 34. Haha good one Scott….But really led too…..
  35. 35. Results of “That Tweet”
  36. 36. Case Study:Carter Gibson and the American Red Cross
  37. 37. The Inspiration
  38. 38. It Started with a G+ UpdateWhich definitely led too…..
  39. 39. What have I gotten myself into..?But really led too…..
  40. 40. For Carter, it is always about engagement
  41. 41. +786 circles, +450 shares, 100s of comments
  42. 42. Even at the finish, Carter is still engaging his network
  43. 43. Takeaways:• There are no more barriers of communication• Pick 1-2 channels and “go deep”• Being connected makes a difference!!• REAL engagement is what matters• The most successful network weavers never forget:
  44. 44. What are yourburning questions? http://www.flickr.com/photos/highwaysagency/6032691030/in/photostream/
  45. 45. Jumping InWhat is your next step? Photo Credit | Flickr: Hamad-Al-Mohanna
  46. 46. Scott adds imageImage Credit: Nellie’sBlog Resources
  47. 47. Further reading and resourcesFine 100 : https://twitter.com/fundraisinisfun/the-fine-100Building Smart Communities Through Network Weaving:http://www.networkweaver.com/wp-content/uploads/2011/12/BuildingNetworks.pdfInterview with Carter Gibson:http://www.communityorganizer20.com/2011/09/21/interview-with-carter-gibson-a-google-fundraising-story/Giving Tuesday and Social Mediahttp://www.remingtongroup1.com/giving-tuesday-and-social-media/Online fundraising stats from Blackbaud: https://www.blackbaud.com/blackbaudindexBuilding “fiercely loyal communities”http://www.communityorganizer20.com/2012/09/19/fierce-loyalty-the-interview-with-sarah-robinson-you-need-to-read/The Networked Nonprofit: http://www.amazon.com/The-Networked-Nonprofit-Connecting-Social/dp/0470547979Facebook Best Practices and Research Scoop.it topic: http://www.scoop.it/t/facebook-best-practices-and-research/Twitter Best Practices and Research Scoop.it topic: http://www.scoop.it/t/twitter-best-practices-engagement-and-research
  48. 48. Debra Askanase, Engagement Strategistdebra@communityorganizer20.comTwitter: @askdebra Telephone: (617) 682-2977Linkedin: http://linkedin.com/in/debraaskanase(617) 682-2977Scott Remington, Executive Director Fundraising 2.0sremington@remingtongroup1.comTwitter:@ScottremingtonLinkedin: http://linkd.in/VyQd0vTelephone: (248) 723-9570

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