Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

DIY Community Engagement Metrics

5,799 views

Published on

This presentation includes templates and instructions for Community Mapping (mapping your community segments), Content Mapping (creating a content strategy), and Tracking Metrics. Amy Sample Ward presented as part of the Nonprofit Webinars series. You can learn more about Amy at http://amysampleward.org or find other webinars at http://www.nonprofitwebinars.com/

Published in: Self Improvement
  • Gov't Seized Cars-95% Off US Largest & Most Trusted Source to Gov't Seized Car Auctions, See Why! ➣➣➣ https://w.url.cn/s/Aaxmqpl
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Make 16,000 Projects With Step By Step Plans, ...even if you don't have a large workshop or expensive tools! ▶▶▶ https://t.cn/A62YeZUX
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Real people just like you are kissing the idea of punching the clock for someone else goodbye, and embracing a new way of living. The internet economy is exploding, and there are literally THOUSANDS of great earnings opportunities available right now, all just one click away. ➤➤ http://ishbv.com/ezpayjobs/pdf
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • This Single Mother Makes Over $700 per Week Helping Businesses with their Facebook and Twitter Accounts! and Now You Can Too! ♥♥♥ http://t.cn/AieXiXbg
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

DIY Community Engagement Metrics

  1. 1. DIY Community Engagement Metrics<br />Amy Sample Ward<br />January 19, 2011<br />Use Twitter Hashtag #npweb<br />Special Thanks To Our Sponsors<br />
  2. 2. How This Webinar Works<br />A link to the slides and a recording will be sent, along with an evaluation form, after the webinar<br />If you’d like to ask a question during the webinar, you can type it in the little box on the right side of your screen<br />Chat with us on twitter using the hashtag - #npweb<br />
  3. 3. Upcoming Webinars<br />January 26, 2011<br />1: It’s Time For Return On Mission<br />2: Yes! You can raise $$ on Facebook (and other Social Networks) <br />February 2, 2011<br />1: How to Hire Like a Search Firm<br />2: Building Donor Loyalty: How to Keep Your Donors Giving in Any Economy<br />seewww.NonprofitWebinars.com for a complete list<br />
  4. 4. DIY Community Engagement Metrics<br />Amy Sample Ward<br />Use Twitter Hashtag #npweb<br />Special Thanks To Our Sponsors<br />
  5. 5. Helping ordinary people raise extraordinary amounts for nonprofits is all we do, and we love it.<br />A Proud Sponsor of NonprofitWebinars.com<br />
  6. 6. Today’s Speakers<br />Amy Sample Ward<br />TechSoup Global<br />Hosting: Sam Frank, Synthesis Partnership<br />Assisting with chat questions: April Hunt, Nonprofit Webinars<br />
  7. 7. DIY:Community Engagement Metrics<br />Amy Sample Ward – January 19, 2011<br />
  8. 8. Welcome<br />I’m Amy: <br /> a blogger, trainer, and facilitator focused on supporting organizations and local communities to use social media in strengthening networks and making lasting change. I’m also the Community Development Manager, CDI at TechSoup Global.<br />http://amysampleward.org | @amyrsward | amy@amysampleward.org<br />Transparency: <br /> I work for TechSoup Global but present from a tool agnostic position. <br />Likewise, I invite everyone to join me in recognizing that all organizations, community groups and individuals face a different set of needs around capacity, funding, accessibility and community that impact tool choices. <br />http://amysampleward.org<br />Amy Sample Ward<br />http://netsquared.org<br />
  9. 9. Agenda<br />Definitions<br />BecomingData-Driven<br />Community Mapping<br />Content Planning<br />Metrics & much more!<br />http://amysampleward.org<br />Amy Sample Ward<br />http://netsquared.org<br />
  10. 10. Definitions: Community<br />http://amysampleward.org<br />Amy Sample Ward<br />http://netsquared.org<br />
  11. 11. Definitions: Social Media<br />http://amysampleward.org<br />Amy Sample Ward<br />http://netsquared.org<br />
  12. 12. Definitions: Data<br />http://amysampleward.org<br />Amy Sample Ward<br />http://netsquared.org<br />
  13. 13. Definitions: DIY<br />http://amysampleward.org<br />Amy Sample Ward<br />http://netsquared.org<br />
  14. 14. Becoming Data Driven<br />
  15. 15. Data-Driven: Measure, everything<br />
  16. 16. Data-Driven: Understand Goals<br />
  17. 17. Data-Driven: Use the Sweet Spot<br />
  18. 18. Community Mapping<br />
  19. 19. Community Mapping: Step 1 - Groups<br />Questions to ask:<br />Do different programs or departments connect with different groups?<br />Do services or products target different groups?<br />How would you describe your community or audience to someone unfamiliar with your work, and if it is relevant to them?<br />
  20. 20. Community Mapping: Step 2 - Goals<br />Questions to ask:<br />Why does the community continuing needing your services, programs or work?<br />What is in it for others to participate?<br />-----<br />What do you need help with or involvement from the community to do?<br />How can your work improve with engagement?<br />
  21. 21. Community Mapping: Step 3 Tools<br />Questions to ask:<br />Where does this group already talk or engage online?<br />Which tools are most appropriate to the kind of message or content?<br />What kind of engagement is required to match the goals?<br />
  22. 22. Community Mapping: Complete<br />Get this template! http://bit.ly/DIYcommunity<br />
  23. 23. Content Planning<br />
  24. 24. Content Planning: Step 1 – Content<br />Examples:<br />Program or service updates/changes<br />Staff announcements<br />Jobs <br />Volunteer opportunities<br />Fundraisers<br />Events<br />
  25. 25. Content Planning: Step 2 – Goals<br />Examples:<br />Increase visibility of the organization<br />Increase participation<br />Raise funds<br />Build leadership<br />Find sponsors or partners<br />Recruit volunteers<br />Build community<br />
  26. 26. Content Planning: Step 3 – Outlets<br />Examples:<br />Newsletter or mailing<br />Email newsletter<br />Twitter<br />Facebook<br />LinkedIn<br />Website<br />Blog<br />
  27. 27. Content Planning: Complete<br />Get this template! http://bit.ly/DIYtemplate<br />
  28. 28. Metrics<br />
  29. 29. Metrics: Google Analytics<br />
  30. 30. Metrics: Alerts<br />
  31. 31. Metrics: Tracking<br />Get this template! http://bit.ly/DIYmetrics<br />
  32. 32. Metrics: Reporting<br />Internal reporting:<br /><ul><li>Weekly metrics for various platforms
  33. 33. Add metrics as you go
  34. 34. Look at long term, not just short term changes
  35. 35. Monthly reporting of trends and insights</li></ul>External reporting:<br /><ul><li>Share when there is something worth sharing
  36. 36. Reporting context, not just numbers
  37. 37. Ask for input and feedback</li></li></ul><li>Today: 1 Thing You Can Do<br />Use the community map to ignite enthusiasm!<br />
  38. 38. Photo Credits<br />Slide 1: http://www.flickr.com/photos/wwworks/4472384764/<br />Slide 4: http://www.flickr.com/photos/comedynose/4230176889/<br />Slide 5: http://flickr.com/photos/efleming/237379252/<br />Slide 6: http://www.flickr.com/photos/ivanwalsh/3677282034/<br />Slide 7: http://www.flickr.com/photos/grapecity/4237886048<br />Slide 8: http://www.flickr.com/photos/lenore-m/806037362<br />Slide 9: http://www.flickr.com/photos/lagthenoggin/19325231/<br />Slide 10: http://www.flickr.com/photos/aussiegall/286709039<br />Slide 11: http://www.flickr.com/photos/scott06/4156991609/<br />Slide 13: http://xkcd.com/256/<br />Slide 18: http://www.flickr.com/photos/7819129@N07/<br />Slide 23: http://www.flickr.com/photos/49333515@N03/5244045076/<br />Slide 28: http://www.flickr.com/photos/theknowlesgallery/4536616288/<br />Slide 31: http://www.flickr.com/photos/-bast-/349497988/<br />
  39. 39. Resources<br />Templates:<br />Community Map Template: http://bit.ly/DIYcommunity<br />Content Map Template: http://bit.ly/DIYtemplate<br />Metrics Template: http://bit.ly/DIYmetrics<br />Blog Posts:<br />http://amysampleward.org/2009/10/27/how-to-create-a-listening-dashboard-for-your-organization/<br />http://amysampleward.org/2010/09/20/women-who-tech-tools-and-apps-to-energize-your-base/<br />http://amysampleward.org/2009/08/18/5-steps-to-a-successful-social-media-strategy/<br />http://www.webdigi.co.uk/blog/2010/google-analytics-for-facebook-fan-pages/<br />http://blog.wikispaces.com/2008/07/google-analytics-for-your-wiki.html<br />http://www.web-strategist.com/blog/2010/03/19/list-of-social-media-management-systems-smms/<br />
  40. 40. Questions & Discussion<br />http://amysampleward.org<br />Amy Sample Ward<br />http://netsquared.org<br />
  41. 41. Thanks!<br />I look forward to continuing the conversation with all of you:<br />http://amysampleward.org<br />http://netsquared.org<br />http://techsoupglobal.org<br />@amyrsward<br />@netsquared<br />amy@amysampleward.org<br />http://amysampleward.org<br />Amy Sample Ward<br />http://netsquared.org<br />
  42. 42. Upcoming Webinars<br />Register at NonprofitWebinars.com<br />
  43. 43. Thank you!<br />Please complete the post event survey!<br />Chris Dumas, Chris@NonprofitWebinars.com, 707-812-1234<br />Special Thanks To Our Sponsors<br />

×