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Social Media in 30 Minutes a Day

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Social Media in 30 Minutes a Day

  1. 1. Social media in 30 minutes<br />
  2. 2. How to get started, and actually keep going…<br />
  3. 3. questions<br />Who’s out there?<br />What to talk about?<br />What’s working?<br />What’s my 30 minutes look like?<br />How does it all fit together?<br />
  4. 4. definitions<br />
  5. 5. Community<br />
  6. 6. Social Media<br />
  7. 7. Data<br />
  8. 8. DIY<br />
  9. 9. Who’s out there?<br />
  10. 10. Community Mapping<br />
  11. 11. Step 1: Groups<br />Questions to ask:<br />Do different programs or departments connect with different groups?<br />Do services or products target different groups?<br />How would you describe your community or audience to someone unfamiliar with your work, and if it is relevant to them?<br />
  12. 12. Step 2: Goals<br />Questions to ask:<br />Why does the community continuing needing your services, programs or work?<br />What is in it for others to participate?<br />-----<br />What do you need help with or involvement from the community to do?<br />How can your work improve with engagement?<br />
  13. 13. Step 3: Tools<br />Questions to ask:<br />Where does this group already talk or engage online?<br />Which tools are most appropriate to the kind of message or content?<br />What kind of engagement is required to match the goals?<br />
  14. 14. Community Mapping Template<br />Get this template! http://bit.ly/DIYcommunity<br />
  15. 15. What to talk about?<br />
  16. 16. Content Planning<br />
  17. 17. Step 1: Content<br />Examples:<br />Program or service updates/changes<br />Staff announcements<br />Jobs <br />Volunteer opportunities<br />Fundraisers<br />Events<br />
  18. 18. Step 2: Goals<br />Examples:<br />Increase visibility of the organization<br />Increase participation<br />Raise funds<br />Build leadership<br />Find sponsors or partners<br />Recruit volunteers<br />Build community<br />
  19. 19. Step 3: Outlets<br />Examples:<br />Newsletter or mailing<br />Email newsletter<br />Twitter<br />Facebook<br />LinkedIn<br />Website<br />Blog<br />
  20. 20. Content Planning template<br />Get this template! http://bit.ly/DIYtemplate<br />
  21. 21. What’s working?<br />
  22. 22. Metrics<br />
  23. 23. Google Analytics<br />
  24. 24. Alerts<br />
  25. 25. Metrics Tracking Template<br />Get this template! http://bit.ly/DIYmetrics<br />
  26. 26. Reporting<br />Internal reporting:<br /><ul><li>Weekly metrics for various platforms
  27. 27. Add metrics as you go
  28. 28. Look at long term, not just short term changes
  29. 29. Monthly reporting of trends and insights</li></ul>External reporting:<br /><ul><li>Share when there is something worth sharing
  30. 30. Reporting context, not just numbers
  31. 31. Ask for input and feedback</li></li></ul><li>What’s my 30 min look like?<br />
  32. 32. listening<br />
  33. 33. Listening with rss<br />
  34. 34. Listening with rss<br />
  35. 35. Listening with alerts<br />
  36. 36. Listening with twitter<br />
  37. 37. Listening dashboard<br />
  38. 38. Listening dashboard<br />
  39. 39. joining<br />
  40. 40. Joining with comments<br />
  41. 41. Joining with comments<br />
  42. 42. Joining with signposts<br />
  43. 43. creating<br />
  44. 44. Creating profiles<br />
  45. 45. Creating real profiles<br />
  46. 46. Creating engaging profiles<br />
  47. 47. Creating valuable profiles<br />
  48. 48. Creating content<br />
  49. 49. How to put it all together?<br />
  50. 50. GAME<br />Playing the Social by Social game for<br />Community-Driven Social Impact<br />Circle up in groups<br />4-part grid<br />Lots of questions and conversation<br />Sharing with the whole room<br />
  51. 51. Who's your community? <br />
  52. 52. What is the sweet spot?<br />
  53. 53. Which tools could help?<br />
  54. 54. What roles are needed?<br />
  55. 55. Resources<br />Templates:<br />Community Map Template: http://bit.ly/DIYcommunity<br />Content Map Template: http://bit.ly/DIYtemplate<br />Metrics Template: http://bit.ly/DIYmetrics<br />Books & Collections:<br />We Are Media: http://wearemedia.org<br />Social by Social: http://socialbysocial.com<br />#SOCIALMEDIA NONPROFIT tweet Book01: http://www.happyabout.com/thinkaha/socialmedianonprofittweet01.php<br />Managing Technology to Meet Your Mission: http://www.amazon.com/Managing-Technology-Meet-Your-Mission/<br />
  56. 56. Resources <br />http://amysampleward.org/2009/10/27/how-to-create-a-listening-dashboard-for-your-organization/<br />http://amysampleward.org/2010/09/20/women-who-tech-tools-and-apps-to-energize-your-base/<br />http://amysampleward.org/2009/08/18/5-steps-to-a-successful-social-media-strategy/<br />http://www.webdigi.co.uk/blog/2010/google-analytics-for-facebook-fan-pages/<br />http://blog.wikispaces.com/2008/07/google-analytics-for-your-wiki.html<br />http://www.web-strategist.com/blog/2010/03/19/list-of-social-media-management-systems-smms/<br />http://amysampleward.org/2011/01/20/diy-community-engagement-metrics/<br />http://amysampleward.org/2011/05/18/crowdsourcing-vs-community-sourcing-whats-the-difference-and-the-opportunity/<br />http://amysampleward.org/2011/03/07/slacktivism-turning-a-“like”-into-lasting-change/<br />http://amysampleward.org/2010/05/07/guest-post-on-online-community-report-sustainable-community-building/<br />http://amysampleward.org/2009/08/06/online-community-building-gardening-vs-landscaping/<br />
  57. 57. Photo credits<br />Slide 6: http://flickr.com/photos/efleming/237379252/<br />Slide 7: http://www.flickr.com/photos/ivanwalsh/3677282034/<br />Slide 8: http://www.flickr.com/photos/grapecity/4237886048<br />Slide 10: http://xkcd.com/256/<br />Slide 16: http://www.flickr.com/photos/7819129@N07/<br />Slide 22: http://www.flickr.com/photos/49333515@N03/5244045076/<br />Slide 28: http://www.flickr.com/photos/doctabu/443262049/<br />Slide 35: http://www.flickr.com/photos/billiejoesentourage/3730330633/<br />Slide 39: http://www.flickr.com/photos/tripletri/3395716436/<br />Slide 40: http://www.flickr.com/photos/ivanwalsh/3677282034/<br />Slide 41: http://www.flickr.com/photos/foxtongue/687861111/<br />Slide 42: http://www.flickr.com/photos/aadplus/3036857920/<br />Slide 43: http://www.flickr.com/photos/tsmall/3673567823/<br />Slide 44: http://www.flickr.com/photos/jagwired/3091227429/<br /> Slide 44: http://www.flickr.com/photos/jagwired/3092068214/<br /> Slide 44: http://www.flickr.com/photos/jagwired/3091227573/<br />
  58. 58. Questions?<br />Email: amy@nten.org<br />Twitter: @amyrsward<br />Web: http://nten.org<br />Blog: http://amysampleward.org<br />

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