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StrongConnections              Linking strategy,              to goals,              to data
“Actionable Data”to“Strategic Data”Amy Sample Ward, NTENTwitter: @amyrswardamy@nten.org
Spoiler Alert:We already have thetools we needWe just haven’t applied them…
Step 1:Linking strategyto goals
Role of Mission    What do you do?    Why do you do it?    What does success look like?
Step 2:Linking goalsto social
Role of Social    Where do you engage and why?    With whom?    What value are you creating?
Step 3:Acting onStrategic data
Role of Data    Where are you?    Where were you?    Where do you want to be?
I’ll believe itwhen I see it.
Linking strategyto goals
MissionNTEN aspires to a world where all nonprofitorganizations skillfully and confidently usetechnology to fulfill their ...
Mission to GoalNTEN aspires to a world where all nonprofitorganizationsskillfully and confidently usetechnology to fulfill...
Linking goalsto social
GoalEstablish NTEN Reputation: NTEN is a trusted leaderfor information, resources, and education on allaspects of using te...
Goal for Social Establish NTEN Reputation: NTEN is a trusted leader for information, resources, and education on all aspec...
Acting onstrategic data
Example Metrics• % of Conversation• # of outside articles & speaking engagements•Retweets and shares• # of Member requests...
1. Use your mission2. Connect social to your   ultimate goals3. Activate your data4. Evaluate, investigate, explo   re
We’ll totally do this…soon…ish…
Push back onstrategic data =                   Push back on                   strategic work.
Getting Started Use the resources you already have   (your mission, strategies, goals) Ask staff about the tools they are ...
Get the template: http://bit.ly/DIYmetrics
Questions
Amy Sample Ward      Email: amy@nten.org      Twitter: @amyrsward      Website: http://nten.org      Blog: http://amysampl...
Webinar: Strong Connections; Linking your strategy to goals to data
Webinar: Strong Connections; Linking your strategy to goals to data
Webinar: Strong Connections; Linking your strategy to goals to data
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Webinar: Strong Connections; Linking your strategy to goals to data

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These slides were used for a Nonprofit Webinars presentation on November 9, 2011 by Amy Sample Ward. For more information visit http://amysampleward.org

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Webinar: Strong Connections; Linking your strategy to goals to data

  1. 1. StrongConnections Linking strategy, to goals, to data
  2. 2. “Actionable Data”to“Strategic Data”Amy Sample Ward, NTENTwitter: @amyrswardamy@nten.org
  3. 3. Spoiler Alert:We already have thetools we needWe just haven’t applied them…
  4. 4. Step 1:Linking strategyto goals
  5. 5. Role of Mission What do you do? Why do you do it? What does success look like?
  6. 6. Step 2:Linking goalsto social
  7. 7. Role of Social Where do you engage and why? With whom? What value are you creating?
  8. 8. Step 3:Acting onStrategic data
  9. 9. Role of Data Where are you? Where were you? Where do you want to be?
  10. 10. I’ll believe itwhen I see it.
  11. 11. Linking strategyto goals
  12. 12. MissionNTEN aspires to a world where all nonprofitorganizations skillfully and confidently usetechnology to fulfill their missions. We are themembership organization of nonprofit technologyprofessionals. Our members share the common goalof helping nonprofits use all aspects of technologymore effectively.
  13. 13. Mission to GoalNTEN aspires to a world where all nonprofitorganizationsskillfully and confidently usetechnology to fulfill their missions. We are themembership organization of nonprofit technologyprofessionals. Our members share the common goalof helping nonprofits use all aspects of technologymore effectively.
  14. 14. Linking goalsto social
  15. 15. GoalEstablish NTEN Reputation: NTEN is a trusted leaderfor information, resources, and education on allaspects of using technology across your organizationto meet your mission. NTEN is an early adopter;transparent and open with our evaluations andexperience.
  16. 16. Goal for Social Establish NTEN Reputation: NTEN is a trusted leader for information, resources, and education on all aspects of using technology across your organization to meet your mission. NTEN is an early adopter; transparent and open with our evaluations and experience.
  17. 17. Acting onstrategic data
  18. 18. Example Metrics• % of Conversation• # of outside articles & speaking engagements•Retweets and shares• # of Member requests for specific information• positive mentions of NTEN and NTC• guest content (NTEN blog) promotion• leading referral sites (external)• leading referral platforms (social media)• referral site with longest on site time
  19. 19. 1. Use your mission2. Connect social to your ultimate goals3. Activate your data4. Evaluate, investigate, explo re
  20. 20. We’ll totally do this…soon…ish…
  21. 21. Push back onstrategic data = Push back on strategic work.
  22. 22. Getting Started Use the resources you already have (your mission, strategies, goals) Ask staff about the tools they are using (ID new options and applications) Try to move some numbers (evaluate how to influence social media)
  23. 23. Get the template: http://bit.ly/DIYmetrics
  24. 24. Questions
  25. 25. Amy Sample Ward Email: amy@nten.org Twitter: @amyrsward Website: http://nten.org Blog: http://amysampleward.org

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