Women Who Tech: Building Social Movements
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This webinar was part of the 2012 Women Who Tech Telesummit, moderated by Amy Sample Ward, with presentations from Claire Diaz-Ortiz, Michael Silberman, and April Pedersen. Learn more at http://womenwhotech.com
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Women Who Tech: Building Social Movements
- 1. Powered by: Using Technology & Social Media To Build Social Justice Movements Principles of Social Media ROI PANALISTS: Amy Sample Ward April Pedersen Claire Diaz-Ortiz PANALISTS: Michael Silberman MODERATOR: Beth Kanter and Lauren Vargas, Roz Lemieux Need Help? Need Help? Press *7 to un-mute phone lines or call ReadyTalk Support at 1-800-843-9166Press *7 to un-mute phone lines or call ReadyTalk Support at 1-800-843-9166 www.womenwhotech.com www.WomenWhoTech.com
- 2. • For audio, please dial 866.740.1260 • (access code: 3979000) • *6 to mute your line/ *7 to un-mute www.womenwhotech.com www.WomenWhoTech.com
- 3. A little housekeeping: A little housekeeping: • The panel will be recorded and posted to the http://www.womenwhotech.com • A post-webinar survey will open when you close out of the panel, please help us better our programming by completing it. • Phones will be muted. www.womenwhotech.com www.WomenWhoTech.com
- 4. Stay engaged! • Please ask questions and comment by: • Typing in the chat box. We’ll respond via chat or over the phone when appropriate. If it is information to share with the whole audience, we’ll chat it to everyone. • If the is a pause for open Q/A, you can ask a question by un-muting (*7) when there. Remember say your name first and to re-mute by pushing *6 when you’re done. • Click on the ‘Raise Hand’ to ask a question during an open Q/A period. www.WomenWhoTech.com
- 5. Today’s Panel Amy Sample Ward April Pedersen NTEN Salsa Labs @amyrsward @aprilinaction Michael Silberman Claire Diaz-Ortiz Greenpeace Twitter @silbatron @claired www.WomenWhoTech.com
- 6. Next up: Amy Sample Ward April Pedersen NTEN Salsa Labs @amyrsward @aprilinaction Michael Silberman Claire Diaz-Ortiz Greenpeace Twitter @silbatron @claired www.WomenWhoTech.com
- 7. How Big Is Yours? How 665,000 People Saved Mediterranean Fisheries GREENPEACE CAMPAIGN CASE STUDY www.WomenWhoTech.com
- 9. 1. Create strong campaign story to work across channels, mediums, audiences www.WomenWhoTech.com
- 10. 2. Give everyone a fish! Mobile app (game?) encourages engagement, growth, action. ‘I learned how big mine is. Click here to learn how big yours is.” www.WomenWhoTech.com
- 11. 3. Build media, momentum with edgy video. Sex sells. And saves fish. But views didn’t convert to action. www.WomenWhoTech.com
- 12. 4. Consistent, informed pressure on legislators: monitor fish markets 2,000+ citizens calling Ministry put undersized fish issue on agenda. Web page inviting people to send a fax. www.WomenWhoTech.com
- 13. 5. Rest, monitor progress, remind. www.WomenWhoTech.com
- 14. Success! 500,000+ informed citizens taking action www.WomenWhoTech.com
- 15. MORE! Read complete case study Watch campaigners discuss http://act.gp/HBIYcase www.WomenWhoTech.com
- 16. New technologies allow people to increasingly lead efforts for change. Change-making is shifting from N G O -LE D P E O P L E -L E D www.WomenWhoTech.com
- 17. Why does this matter for Greenpeace? more empowered supporters bigger wins more money retention www.WomenWhoTech.com
- 18. 17 Mill www.WomenWhoTech.com
- 19. BEFORE “Greenpeace won.” AFTER “I won with Greenpeace.” www.WomenWhoTech.com
- 20. Innovations in people-powered campaigning and digital mobilisation from around the world. Signup for dispatches: MobilisationLab.org Join campaigners from 350.org, ActionAid, Oxfam, Red Cross, Save the Children and other leading organisations. @MobilisationLab www.WomenWhoTech.com
- 21. Next up: Amy Sample Ward April Pedersen NTEN Salsa Labs @amyrsward @aprilinaction Michael Silberman Claire Diaz-Ortiz Greenpeace Twitter @silbatron @claired www.WomenWhoTech.com
- 31. Next up: Amy Sample Ward April Pedersen NTEN Salsa Labs @amyrsward @aprilinaction Michael Silberman Claire Diaz-Ortiz Greenpeace Twitter @silbatron @claired www.WomenWhoTech.com
- 32. Know Your “Theory of Change” & Tell a Story www.WomenWhoTech.com
- 33. Create a Call to Action & Organize a Base of Support 33 www.WomenWhoTech.com
- 34. Build Relationships through Engagement 34 www.WomenWhoTech.com
- 35. Know your Supporters & Empower Them 35 www.WomenWhoTech.com
- 36. Target & Amplify your Message 36 www.WomenWhoTech.com
- 37. Reward your Supporters 37 www.WomenWhoTech.com
- 38. Measure your Progress 38 www.WomenWhoTech.com
- 39. Iterate, Hone, Experiment & Repeat 39 www.WomenWhoTech.com
- 40. Questions? Amy Sample Ward April Pedersen NTEN Salsa Labs @amyrsward @aprilinaction Michael Silberman Claire Diaz-Ortiz Greenpeace Twitter @silbatron @claired www.WomenWhoTech.com
Editor's Notes
- Michael
- These brave activists garnered international attention for their voyage to Amchitka . They went from being outsiders of Sierra Club to being “on the inside looking out” -- able to take on the issues that mattered to them. Bob Hunter, one of the first voyagers, had this to say when he came back: [READ QUOTE ON SLIDE] Today, similarly, we are seeing many people wanting to be more engaged with Greenpeace -- to be on the inside playing meaningful roles.
- Why does this matter for Greenpeace? (1) Bigger wins -- we won the Nestle campaign in a record 9 weeks (2) More money -- those who volunteer donate more, and donate more often (3) Retention -- Those who volunteer stay involved for a longer period of time and do more. ======CUT??====== Our initial research shows that volunteers who take on their own efforts are more likely to engage in organization-defined efforts later on. Co-creating campaigns with volunteers results in broader leadership on issues that matter to us and increased volunteer retention.
- Tremendous opportunity -- tap power and creativity of 17M Surplus of energy, ideas, creativity
- Claire
- April