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Content Management Survival In Higher Education

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CMS Mythbuster and ISITE Design co-founder Jeff Cram's Eduweb 2012 presentation on CMS Survival inside Higher Education.

Web content management is the achilles heel of most University web teams. It's a mission critical part of a successful digital strategy, yet almost impossible to get right and satisfy the organization. What is promised as the silver bullet for web publishing across a highly decentralized environment ends up being a political nightmare as end users revolt, IT and Communications fight and web teams struggle to support the growing demands of external groups.

Published in: Technology, Education
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Content Management Survival In Higher Education

  1. CMS CMS Survival in Higher Education Confab 2011 Click to type title Jeff Cram CMS Myth & ISITE Design @jeffcram #cmslove #confab Jeff Cram, ISITE Design @jeffcramJeff Cram, ISITE Design@jeffcram #eduweb12
  2. Let’s play a gameCMS Survival in Higher Education #eduweb12 @jeffcram
  3. CMS Survival in Higher Education #eduweb12 @jeffcram
  4. CMS Survival in Higher Education #eduweb12 @jeffcram
  5. http://research.isitedesign.com/cms-wisdom-report/CMS Survival in Higher Education #eduweb12 @jeffcram
  6. www.cmsmyth.comCMS Survival in Higher Education #eduweb12 @jeffcram
  7. “I’m a CMS Survivor” (True story)CMS Survival in Higher Education #eduweb12 @jeffcram
  8. “I inherited a CMS project gone horribly wrong”CMS Survival in Higher Education #eduweb12 @jeffcram
  9. “I inherited a CMS project gone horribly wrong” “I have been attempting to maneuver around our institutions bureaucracy”CMS Survival in Higher Education #eduweb12 @jeffcram
  10. “I inherited a CMS project gone horribly wrong” “We have no in- house expertise “I have been attempting to with CMS” maneuver around our institutions bureaucracy”CMS Survival in Higher Education #eduweb12 @jeffcram
  11. “I inherited a CMS project gone horribly wrong” “We have no in- house expertise “I have been attempting to with CMS” maneuver around our institutions bureaucracy” “Our CMS contract was enormous. We set out to redesign the site, strategize the content, implement the CMS, and build new large-scale features into the CMS”CMS Survival in Higher Education #eduweb12 @jeffcram
  12. “I inherited a CMS project gone horribly wrong” “We have no in- house expertise “I have been attempting to with CMS” maneuver around our institutions bureaucracy” “Our CMS contract was enormous. We set out to redesign the site, strategize the content, implement the CMS, and build new large-scale features into the CMS” “We eventually came out the other end, but battered and bruised”CMS Survival in Higher Education #eduweb12 @jeffcram
  13. “I inherited a CMS project gone horribly wrong” “We have no in- house expertise “I have been attempting to with CMS” maneuver around our institutions bureaucracy” “Our CMS contract was enormous. We set out to redesign the site, strategize the “Ive always thought content, implement the CMS, of myself as a and build new large-scale CMS survivor” features into the CMS” “We eventually came out the other end, but battered and bruised”CMS Survival in Higher Education #eduweb12 @jeffcram
  14. survival tip #1CMS Survival in Higher Education #eduweb12 @jeffcram
  15. http://www.uncg.edu/mat/sermon/2007/campusmap.jpgCMS Survival in Higher Education #eduweb12 @jeffcram
  16. survival tip #12 How to deal with a cheapskate boss and get the funding you needCMS Survival in Higher Education #eduweb12 @jeffcram
  17. Source: gapingvoid.comCMS Survival in Higher Education #eduweb12 @jeffcram
  18. The digital goalposts have moved...CMS Survival in Higher Education Source: http://www.flickr.com/photos/georgehoffman/168099742/sizes/l/in/photostream/ #eduweb12 @jeffcram
  19. We’re moving the digital goal post …beyond the university websiteCMS Survival in Higher Education #eduweb12 @jeffcram
  20. The role of digital has changed.Most universities have not. University University Marketing/Co Digital IT mm. Strategy Web Past PresentCMS Survival in Higher Education #eduweb12 @jeffcram
  21. Competitive benchmarking gets attentionCMS Survival in Higher Education #eduweb12 @jeffcram
  22. Find a revenue generating line ofbusiness (and don’t let go) Source: Noel Levitz 2012 E-Expectations ReportCMS Survival in Higher Education #eduweb12 @jeffcram
  23. There’s alwaysplan CCMS Survival in Higher Education #eduweb12 @jeffcram
  24. survival tip #21 How to stop obsessing over selecting the perfect CMSCMS Survival in Higher Education #eduweb12 @jeffcram
  25. CMS Survival in Higher Education #eduweb12 @jeffcram
  26. CMS Survival in Higher Education #eduweb12 @jeffcram
  27. Obsessing over CMSproduct selection is anunhealthy distraction fromthe real work that’s neededCMS Survival in Higher Education #eduweb12 @jeffcram
  28. from CMS selection to CMS readinessCMS Survival in Higher Education #eduweb12 @jeffcram
  29. survival tip #71 How to stop redesigning the same [expletive] site every five yearsCMS Survival in Higher Education #eduweb12 @jeffcram
  30. “Insanity is doing the same thing over and over again but expecting different results”CMS Survival in Higher Education #eduweb12 @jeffcram
  31. “Insanity is doing the CMS over and over again but expecting different results”CMS Survival in Higher Education #eduweb12 @jeffcram
  32. The average EDU has had their CMS 3.3 years Higher Education CMS Usage Survey (Dec 2011) http://doteduguru.com/id7800-results-higher-ed-cms-usage-survey-2011.htmlCMS Survival in Higher Education #eduweb12 @jeffcram
  33. File under: Not sustainableCMS Survival in Higher Education #eduweb12 @jeffcram
  34. “Content needs to be the central focus to a CMS strategy. Without content, and a coordinated strategy, the most powerful CMS will do nothing for you.” Source: CMS Wisdom ReportCMS Survival in Higher Education #eduweb12 @jeffcram
  35. Templates. Important, but overrated. Beyond wireframesCMS Survival in Higher Education #eduweb12 @jeffcram
  36. Is 2012 (finally) the year of the content model? “Unstructured content is stupid and old-fashioned. It’s costly, complex and does not generate a competitive advantage.” Ann Mulhay, ex-CEO of XeroxCMS Survival in Higher Education #eduweb12 @jeffcram
  37. The case for content architecture Source: Cleve Gibbon, CTO at Cognifide http://www.clevegibbon.com/content-architecture/CMS Survival in Higher Education #eduweb12 @jeffcram
  38. 46% of institutions lack a strategy for content reuse Higher Education CMS Usage Survey (Dec 2011) http://doteduguru.com/id7800-results-higher-ed-cms-usage-survey-2011.htmlCMS Survival in Higher Education #eduweb12 @jeffcram
  39. Mapping content to a student journey Source: http://wagner.nyu.edu/students/journey/guide.phpCMS Survival in Higher Education #eduweb12 @jeffcram
  40. The end game: An integrated content strategy Five guiding principles from Phillip Gravely of the University of Richmond Storytelling and real experience Exceptionally clear and simple wayfinding Shared, single-source content Highly flexible, integrated content types Incorporate the web to facilitate business processes Source: Jboye Philadelphia 2012 PresentationCMS Survival in Higher Education #eduweb12 @jeffcram
  41. survival tip #92 How to keep users out of your CMSCMS Survival in Higher Education #eduweb12 @jeffcram
  42. CMS Survival in Higher Education #eduweb12 @jeffcram
  43. CMS Survival in Higher Education #eduweb12 @jeffcram
  44. CMS Survival in Higher Education #eduweb12 @jeffcram
  45. CMS Survival in Higher Education #eduweb12 @jeffcram
  46. Beware of the infrequent CMS userCMS Survival in Higher Education #eduweb12 @jeffcram
  47. Should faculty be your expert CMS users?CMS Survival in Higher Education #eduweb12 @jeffcram
  48. Who REALLY needs to be in the CMS?CMS Survival in Higher Education #eduweb12 @jeffcram
  49. survival tip #134 How to keep afloat and also focus on what mattersCMS Survival in Higher Education #eduweb12 @jeffcram
  50. Survival is not enoughCMS Survival in Higher Education #eduweb12 @jeffcram
  51. Web operations Strategic projects Managing the day to day Investing in the future Technical support Mobile and responsive web Analytics reporting & dashboards Multivariate testing & optimization Political brushfires Content strategy Designing new templates Personalization Internal presentations Web governance Social monitoring and engagement Community End user training Journey mapping Campaigns Social strategy Blogging Staffing and team development Software upgrades Strategic planning & vision Content development Video and rich media engagement Universities need the people, processes and resources to do bothCMS Survival in Higher Education #eduweb12 @jeffcram
  52. The future of CMS is bright…CMS Survival in Higher Education #eduweb12 @jeffcram
  53. Thank youJeff CramISITE Design617-401-2295jcram@isitedesign.comwww.isitedesign.comOn Twitter: @jeffcramBlogging at: www.cmsmyth.com

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