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Amy Sample Ward: Social Media Done Right in 30 Minutes a Day

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Amy Sample Ward: Social Media Done Right in 30 Minutes a Day

  1. 1. SOCIAL MEDIA DONE RIGHT IN JUST 30 MINUTES A DAY #SM4NP
  2. 2. WHO’S OUT THERE?
  3. 3. COMMUNITY MAPPING
  4. 4. STEP 1: GROUPS Questions to ask: Do different programs or departments connect with different groups? Do services or products target different groups? How would you describe your community or audience to someone unfamiliar with your work, and if it is relevant to them?
  5. 5. STEP 2: GOALS Questions to ask: Why does the community continuing needing your services, programs or work? What is in it for others to participate? ----- What do you need help with or involvement from the community to do? How can your work improve with engagement?
  6. 6. STEP 3: TOOLS Questions to ask: Where does this group already talk or engage online? Which tools are most appropriate to the kind of message or content? What kind of engagement is required to match the goals?
  7. 7. COMMUNITY MAPPING TEMPLATE Get this template! http://bit.ly/DIYcommunity
  8. 8. WHAT TO TALK ABOUT?
  9. 9. CONTENT PLANNING
  10. 10. STEP 1: CONTENT Examples: Program or service updates/changes Staff announcements Jobs Volunteer opportunities Fundraisers Events
  11. 11. STEP 2: GOALS Examples: Increase visibility of the organization Increase participation Raise funds Build leadership Find sponsors or partners Recruit volunteers Build community
  12. 12. STEP 3: OUTLETS Examples: Newsletter or mailing Email newsletter Twitter Facebook LinkedIn Website Blog
  13. 13. CONTENT PLANNING TEMPLATE Get this template! http://bit.ly/DIYtemplate
  14. 14. WHAT’S WORKING?
  15. 15. GOOGLE ANALYTICS
  16. 16. ALERTS
  17. 17. METRICS TRACKING TEMPLATE Get this template! http://bit.ly/DIYmetrics
  18. 18. WHAT’S MY 30 MIN LOOK LIKE?
  19. 19. LISTENING
  20. 20. LISTENING WITH RSS
  21. 21. LISTENING WITH RSS
  22. 22. LISTENING WITH ALERTS
  23. 23. LISTENING WITH TWITTER
  24. 24. LISTENING DASHBOARD
  25. 25. LISTENING DASHBOARD
  26. 26. JOINING
  27. 27. JOINING WITH COMMENTS
  28. 28. JOINING WITH COMMENTS
  29. 29. JOINING WITH SIGNPOSTS
  30. 30. CREATING
  31. 31. CREATING PROFILES
  32. 32. CREATING REAL PROFILES
  33. 33. CREATING ENGAGING PROFILES
  34. 34. CREATING VALUABLE PROFILES
  35. 35. CREATING CONTENT
  36. 36. RESOURCES Templates: Community Map Template: http://bit.ly/DIYcommunity Content Map Template: http://bit.ly/DIYtemplate Metrics Template: http://bit.ly/DIYmetrics Books & Collections: We Are Media: http://wearemedia.org Social by Social: http://socialbysocial.com #SOCIALMEDIA NONPROFIT tweet Book01: http://www.happyabout.com/thinkaha/socialmedianonprofittweet01.php Managing Technology to Meet Your Mission: http://www.amazon.com/Managing-Technology-Meet-Your-Mission/
  37. 37. RESOURCES http://amysampleward.org/2009/10/27/how-to-create-a-listening-dashboard-for-your-organiza http://amysampleward.org/2010/09/20/women-who-tech-tools-and-apps-to-energize-your-bas http://amysampleward.org/2009/08/18/5-steps-to-a-successful-social-media-strategy/ http://www.webdigi.co.uk/blog/2010/google-analytics-for-facebook-fan-pages/ http://blog.wikispaces.com/2008/07/google-analytics-for-your-wiki.html http://www.web-strategist.com/blog/2010/03/19/list-of-social-media-management-systems-sm http://amysampleward.org/2011/01/20/diy-community-engagement-metrics/ http://amysampleward.org/2011/05/18/crowdsourcing-vs-community-sourcing-whats-the-diffe http://amysampleward.org/2011/03/07/slacktivism-turning-a-“like”-into-lasting-change/ http://amysampleward.org/2010/05/07/guest-post-on-online-community-report-sustainable-co http://amysampleward.org/2009/08/06/online-community-building-gardening-vs-landscaping/
  38. 38. PHOTO CREDITS Slide 3: http://xkcd.com/256/ Slide 9: http://www.flickr.com/photos/7819129@N07/4029599309 Slide 19: http://www.flickr.com/photos/doctabu/443262049/ Slide 26: http://www.flickr.com/photos/billiejoesentourage/3730330633/ Slide 30: http://www.flickr.com/photos/tripletri/3395716436/ Slide 31: http://www.flickr.com/photos/ivanwalsh/3677282034/ Slide 32: http://www.flickr.com/photos/foxtongue/687861111/ Slide 33: http://www.flickr.com/photos/aadplus/3036857920/ Slide 34: http://www.flickr.com/photos/tsmall/3673567823/ Slide 35: http://www.flickr.com/photos/jagwired/3091227429/ Slide 35: http://www.flickr.com/photos/jagwired/3092068214/ Slide 35: http://www.flickr.com/photos/jagwired/3091227573/
  39. 39. THANKS! AmySampleWard.org NTEN.org SocialBySocial.com @AmyRSWard amy@nten.org amy@amysampleward.org

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