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Community-Driven Engagement

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These slides were used in a webinar presentation for the National Center for Media Engagement by Amy Sample Ward in June 2011. For more information, visit: http://amysampleward.org

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Community-Driven Engagement

  1. 1. Community-driven engagement<br />
  2. 2. agenda<br />Community-driven what?<br />Being strategic<br />Guiding principles<br />Case studies in action<br />Discussion and Q/A<br />
  3. 3. definitions<br />
  4. 4. WHAT<br />
  5. 5. What does Community-Driven Engagement mean?<br /> Programming, services, media, events or campaigns that emerge from the needs, actions and involvement of the community. <br />
  6. 6. What does Community-Driven Engagement mean?<br />
  7. 7. What's the foundation?<br />
  8. 8. What's the opportunity for us?<br />
  9. 9. Being strategic<br />
  10. 10. STRATEGY<br />
  11. 11. Who's your community?<br />
  12. 12.
  13. 13. Where are they?<br />
  14. 14. Where's the sweet spot?<br />
  15. 15. Which tools can help?<br />
  16. 16. What roles are needed?<br />
  17. 17. Guiding principles<br />
  18. 18. BEST PRACTICE<br /> Operate like a gardener, not a landscaper:<br /> “The Gardener creates an ecosystem open to change, available to new groups, and full of fresh opportunities to emerge naturally.  The approach is focused on organic collaboration and growth for the entire community.  The gardener is simply there to help, cultivate, and clear the weeds if/when they poke up.”<br />
  19. 19. No short cuts.<br />
  20. 20. No short cuts.<br />
  21. 21. No short cuts.<br />
  22. 22. Know your community.<br />
  23. 23. Know your community.<br />
  24. 24. Know your community.<br />
  25. 25. Strive to be replaced.<br />
  26. 26. Strive to be replaced.<br />
  27. 27. Strive to be replaced.<br />
  28. 28. Case studies<br />
  29. 29. CASE STUDIES – Engagement in Action<br />
  30. 30. Community-Driven Engagement: Events<br />
  31. 31. Community-Driven Engagement: Action<br />
  32. 32. Community-Driven Engagement: Content<br />
  33. 33. Community-Driven Engagement: Fundraising<br />
  34. 34. Community-Driven Engagement: Organizing<br />
  35. 35. RESOURCES<br /> Links from this presentation:<br />http://amysampleward.org/2010/05/07/guest-post-on-online-community-report-sustainable-community-building/<br />http://amysampleward.org/2009/08/06/online-community-building-gardening-vs-landscaping/<br />http://netsquared.org/camps<br />http://350.org<br />http://connectipedia.org<br />http://socialbysocial.com<br />http://amysampleward.org<br />
  36. 36. CREDITS<br />Slide 4: http://www.flickr.com/photos/38299630@N05/3635356091/<br />Slide 6: http://www.flickr.com/photos/rayand/4126476966/<br />Slide 7: http://netsquared.org/local<br />Slide 8: http://www.flickr.com/photos/lagthenoggin/19325231/<br />Slide 10: http://www.flickr.com/photos/hikingartist/3000884576/<br />Slide 11: http://www.flickr.com/photos/rtadlock/3055707715/<br />Slide 14: http://www.flickr.com/photos/ivanwalsh/3677282034/<br />Slide 15: http://www.flickr.com/photos/jareed/4644005084/<br />Slide 18: http://www.flickr.com/photos/zenobia_joy/2708679303/<br />Slide 19: http://www.flickr.com/photos/cesarastudillo/158254288/<br />Slide 20: http://www.flickr.com/photos/robinvanmourik/2873195670/<br />Slide 21: http://www.flickr.com/photos/78428166@N00/3868167989/<br />Slide 22: http://www.flickr.com/photos/rene_ehrhardt/2391554020/<br />Slide 23: http://www.flickr.com/photos/jaaronfarr/666261449/<br />Slide 24: http://www.flickr.com/photos/m0les/4163976843<br />Slide 25: http://www.flickr.com/photos/fernando/304012148/<br />Slide 26: http://www.flickr.com/photos/furryscalyman/312210315/<br />Slide 28: http://www.flickr.com/photos/stignygaard/2728636677/<br />
  37. 37. Questions?<br />
  38. 38. THANKS! <br />Let’s keep the conversation going:<br />NTEN.org<br />AmySampleWard.org<br />SocialBySocial.com<br />Twitter: @AmyRSWard<br />Email: amy@nten.org<br />

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